Barnes & Noble Education vs Immersion
Barnes & Noble Education and Immersion are similar in size: $1.71bn and $1.73bn of revenue in their latest fiscal years. Immersion grew faster (11.2% against 6.5%). Barnes & Noble Education kept more of each dollar of sales as profit: a net margin of 1.0% against 0.3%.
| Latest fiscal year | Barnes & Noble EducationBNED, 2026 | ImmersionIMMR, 2026 |
|---|---|---|
| Revenue | $1.71bn | $1.73bn |
| Revenue growth | 6.5% | 11.2% |
| Net income | $16.9m | $4.5m |
| Operating margin | — | — |
| Net margin | 1.0% | 0.3% |
| Return on equity | 6.0% | 1.5% |
| Free cash flow | $33.9m | $42.9m |
| Cash | $8.4m | $138m |
| Total debt | $71.0m | $71.0m |
| Debt to equity | — | — |
| Dividend per share | — | — |
| Dividend yield | — | 4.5% |
| Share buybacks | $0 | $10,000 |
| Employees | — | — |
| Market value | $434m | $236m |
| Price vs our value range | — | — |
| Moat score | 28 (Weak) | 41 (Weak) |
| Insider trades, 12 months | 0 buys, 11 sales | 4 buys, 9 sales |