1 800 Flowers Com vs Immersion
Immersion is the larger business, with $1.73bn of revenue in fiscal 2026 against $1.50bn for 1 800 Flowers Com (1.2 times as much). Immersion grew faster (11.2% against -10.8%). Immersion kept more of each dollar of sales as profit: a net margin of 0.3% against -9.0%.
| Latest fiscal year | 1 800 Flowers ComFLWS, 2026 | ImmersionIMMR, 2026 |
|---|---|---|
| Revenue | $1.50bn | $1.73bn |
| Revenue growth | -10.8% | 11.2% |
| Net income | −$135m | $4.5m |
| Operating margin | -8.5% | — |
| Net margin | -9.0% | 0.3% |
| Return on equity | -65.4% | 1.5% |
| Free cash flow | −$13.0m | $42.9m |
| Cash | $11.4m | $138m |
| Total debt | $136m | $71.0m |
| Debt to equity | 94.8% | — |
| Dividend per share | — | — |
| Dividend yield | — | 4.5% |
| Share buybacks | $1.2m | $10,000 |
| Employees | — | — |
| Market value | $173m | $236m |
| Price vs our value range | — | — |
| Moat score | 55 (Moderate) | 41 (Weak) |
| Insider trades, 12 months | 0 buys, 14 sales | 4 buys, 9 sales |