Cars.com vs Upwork
Cars.com and Upwork are similar in size: $723m and $788m of revenue in their latest fiscal years. Upwork grew faster (2.4% against 0.6%). Upwork kept more of each dollar of sales as profit: a net margin of 14.7% against 2.8%.
| Latest fiscal year | Cars.comCARS, 2025 | UpworkUPWK, 2025 |
|---|---|---|
| Revenue | $723m | $788m |
| Revenue growth | 0.6% | 2.4% |
| Net income | $20.1m | $115m |
| Operating margin | — | — |
| Net margin | 2.8% | 14.7% |
| Return on equity | 4.1% | 19.1% |
| Free cash flow | $147m | $242m |
| Cash | $56.2m | $294m |
| Total debt | $455m | $361m |
| Debt to equity | — | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $86.9m | $136m |
| Employees | 1,700 | 630 |
| Market value | $627m | $1.26bn |
| Price vs our value range | Below our value range | Below our value range |
| Moat score | 46 (Moderate) | 61 (Moderate) |
| Insider trades, 12 months | 1 buys, 6 sales | 0 buys, 44 sales |