Giftify vs Growgeneration
Growgeneration is the larger business, with $162m of revenue in fiscal 2025 against $83.2m for Giftify (1.9 times as much). Giftify grew faster (-6.5% against -14.4%). Giftify kept more of each dollar of sales as profit: a net margin of -12.6% against -14.9%. Growgeneration carries less debt relative to equity (0.0% against 17.5%).
| Latest fiscal year | GiftifyGIFT, 2025 | GrowgenerationGRWG, 2025 |
|---|---|---|
| Revenue | $83.2m | $162m |
| Revenue growth | -6.5% | -14.4% |
| Net income | −$10.5m | −$24.0m |
| Operating margin | -12.4% | -15.8% |
| Net margin | -12.6% | -14.9% |
| Return on equity | -48.7% | -22.1% |
| Free cash flow | −$1.6m | −$9.4m |
| Cash | $3.7m | $30.4m |
| Total debt | $3.9m | $0 |
| Debt to equity | 17.5% | 0.0% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $0 |
| Employees | 40 | 253 |
| Market value | $16.6m | $89.9m |
| Price vs our value range | — | — |
| Moat score | — | 48 (Moderate) |
| Insider trades, 12 months | 0 buys, 12 sales | 2 buys, 2 sales |