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Growgeneration Corp. (GRWG) stock

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NASDAQ: GRWG Nasdaq Other Specialty Retail Next results ~November 10, 2026

D Fundamentals grade

Growgeneration Corp. is a US-listed company in the other specialty retail industry. Its financial year ends in December.

Stock price today

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Third-party market data · may be delayed

Model estimate per share

~$0.7

Revenue-to-maturity cash-flow model

Base case. Range ~$0.7–$0.8 across our lower- and higher-growth cases (0%–6.6% a year).

Price vs value

No Buy/Hold/Sell rating is issued: only 1 valuation models apply; a rating needs 3.

Growgeneration Corp. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders2 buying, 1 selling2 purchases and 2 sales by directors and officers, last 12 monthsInsider trades
  • Funds33 adding, 32 cuttingOf 13 active managers that changed their stake, 6 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Growgeneration files

Where Growgeneration stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $167m, up 1.6% on a year earlier, against a decline of 6.9% a quarter earlier. Free-cash-flow margin rose to -9.0% from -13.9% a year earlier. Operating margin widened to -10.8% from -31.2%. Against its peers on growth, profitability, cash generation and balance sheet, it grades D. It passes 2 of our 2 financial-health checks. Our revenue-to-maturity cash-flow model value is $0.66 a share, against a share price of $1.50.

Source: 10-Q filed August 11, 2026 on SEC EDGAR · Financials · Valuation

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~November 10, 2026 (estimated)

Growgeneration Corp.'s trailing-twelve-month revenue grew 1.6% year on year, with a free-cash-flow margin of -9.0%. Where it stands out: change in growth rate of +8.5pp ranks 6 of 35 other specialty retail companies we cover. Where it lags: free-cash-flow margin of -9.0% ranks 33 of 34 other specialty retail companies we cover.

Current signal Net income rising while operating cash flow falls: TTM net income grew 65.7% while operating cash flow fell 51.0% — earnings and cash are telling different stories.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Growth speeding up. The growth rate is 8.5 points higher than a quarter earlier.
  • Margins widening. Operating margin is up 20.4 points on a year ago.
  • Net cash. Cash exceeds long-term debt by $0.0bn.

Things to watch

  • Loss-making. Operating margin is -10.8%: costs exceed revenue.
  • Burning cash. Free cash flow was -9.0% of revenue over the last 12 months.
  • Volatile shares. Over the past year the shares showed annualised volatility of 74% and a beta of 0.7 against the S&P 500.
  • Below peers: days sales outstanding. Days sales outstanding of 33 days ranks 16 of 20 other specialty retail companies we cover (median 13 days).
  • Below peers: gross margin. Gross margin of 26.4% ranks 24 of 31 other specialty retail companies we cover (median 36.5%).

Latest results: FY2026 Q2

Filed August 11, 2026
Earnings per share
-$0.03 against an average estimate of -$0.04: beat by 18.2%
Revenue
$43m, up 5.5% on a year earlier
Guidance given
reduce expenses $12m (annualized basis); proprietary brand sales as a percentage of Cultivation and Gardening net sales 35% (by the end of 2025)
Next report
November 10, 2026

Growgeneration's figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day+0.7%
  • 1 week+4.9%
  • 1 month-3.8%
  • This year+0.7%
  • 1 year-0.7%
  • 5 years-93.3%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

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Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$167M
Operating margin
-10.8%
Net margin
-10.1%
EPS (TTM, diluted)
$-0.28

Growth

Revenue growth
+1.6%
Change in growth rate
+8.5 pts
Share count change
+0.9%

Cash

Free cash flow (TTM)
-$14.9M
FCF margin
-9.0%
Stock pay % of revenue
0.7%

Earnings

Last results
February 6, 2025

News & updates

Updated October 31, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Announcement

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Growgeneration Corp. valuation models and calculator

Fundamentalytics rating

model v1.6 · 2026-11-03

Not rated: only 1 valuation models apply; a rating needs 3.

Valuation models

We value Growgeneration Corp. as an operating company, with every model that fits that kind of business. Cost of equity 9.8%: the 10-year Treasury yield (4.9%) plus a beta of 1.08 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Revenue-to-maturity model Revenue grown to maturity with the cash margin moving to the industry's; for companies not yet profitable. ~$0.7 ~$0.7–$0.8 Primary model, counts double
Price-to-earnings vs peers Earnings per share times peers' typical (harmonic-mean) price-to-earnings. — Does not apply: no positive earnings in the latest twelve months
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. — Does not apply: the model gives no positive value
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. — Does not apply: return on equity is not positive
Price-to-sales vs peers Sales per share times peers' typical price-to-sales; used only when earnings are negative. ~$0.2 ~$0.4–$2.2 Left out: out of range vs price (0.13x)
Combined value Weighted average of the models that apply: the primary model (revenue-to-maturity model) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. ~$0.7 ~$0.7–$0.8 1 model

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Growgeneration Corp. with Other Specialty Retail in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

Valuation multiples over time Market data may be delayed

At fiscal year end 20182019202020212022202320242025Now
Share price$2.25$4.10$40.22$13.05$3.92$2.51$1.69$1.50$1.51
Market value$53m$139m$1.9bn$789m$238m$154m$102m$90m$90m
+ Net debt (− = net cash)−$10m−$13m−$175m−$41m−$40m−$30m−$27m−$30m−$23m
Enterprise value$43m$126m$1.7bn$748m$198m$124m$74m$59m$67m
Multiples
Price / sales 1.8x1.7x9.7x1.9x0.9x0.7x0.5x0.6x0.5x
Price / earnings —105.2xn/m61.7x—————
Price / free cash flow ———152.9x20.0x108.1x———
EV / EBITDA —48.1x155.7x27.1x—————

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

48 /100

Moderate moat

How hard Growgeneration's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 20 / 20

    Cash operating profit has been a median 15.1% of total assets over 6 years.

  • Pricing power 10 / 20

    Gross margin has been a median 26.4%, moving by 1.6 percentage points (standard deviation) across 10 years.

  • Durability 10 / 20

    Operating margin has been a median -13.0%; its worst year was -40.7%.

  • Cash conversion 3 / 20

    Free cash flow was positive in 3 of 9 years, at a median -3.5% of revenue.

  • Discipline 10 / 20

    The diluted share count rose 61.0% over five years; stock-based pay has been a median 1.7% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (53 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Next results: November 10, 2026, after the close. Analysts expect revenue of $45m for the quarter.

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current −$0.14 +66% $166m +3%
Next −$0.04 +74% $175m +5%

How the EPS forecast has moved

The consensus EPS forecast for the current fiscal year is −8.9% on 90 days ago. In the last 30 days, 0 analysts raised Growgeneration Corp.'s forecast and 0 cut it.

Consensus EPS forecast Growgeneration Corp., last 90 days
−$0.15 −$0.10 −$0.05 $0.00 90 days ago 60 days ago 30 days ago 7 days ago Now Current fiscal year, 90 days ago: −$0.15 Current fiscal year, 60 days ago: −$0.15 Current fiscal year, 30 days ago: −$0.14 Current fiscal year, 7 days ago: −$0.14 Current fiscal year, Now: −$0.14 −$0.14 Next fiscal year, 90 days ago: −$0.05 Next fiscal year, 60 days ago: −$0.05 Next fiscal year, 30 days ago: −$0.05 Next fiscal year, 7 days ago: −$0.05 Next fiscal year, Now: −$0.04 −$0.04

Average of analysts' published estimates (third-party data).

View chart data
Period Current fiscal yearNext fiscal year
90 days ago −$0.15−$0.05
60 days ago −$0.15−$0.05
30 days ago −$0.14−$0.05
7 days ago −$0.14−$0.05
Now −$0.14−$0.04

Earnings against estimates

Quarter toEstimateActualSurprise
Jun 2026 −$0.04 −$0.03 +18.2%
Dec 2025 −$0.07 −$0.12 −63.6%
Sept 2025 −$0.08 −$0.04 +50.0%

Adjusted EPS as companies report it, against the average analyst estimate.

Management guidance

Earnings release, February 6, 2025
  • proprietary brand sales as a percentage of Cultivation and Gardening net sales by the end of 2025 about 35%
    “This performance indicator aligns with our goal to grow proprietary brand sales to 35% as a percentage of Cultivation and Gardening net sales by the end of 2025.” source
  • reduce expenses annualized basis about $12m
    “All of these actions combined are expected to reduce expenses by approximately $12 million on an annualized basis, drive higher margins, and improve overall profitability.” source

Figures and quotations are management's, copied from the company's own press release (SEC 8-K exhibit) and checked word for word against it. Forward-looking statements are the company's expectations, not ours and not advice; guidance can change or be missed.

Analyst recommendations

3 analysts, Oct 2026
Buy267%
Hold133%
Sell00%

Monthly trend

  1. Oct 2026213
  2. Sep 2026213

Counts of recommendations published by analysts covering Growgeneration Corp., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
2.2%
of tradable shares
Days to cover
4.44
at average volume
Short interest, 1 month
−14%
to October 15, 2026
Held by institutions
31%
of shares
Held by insiders
8.4%
of shares
Employees
248
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

What moved the share price

Last 12 months −0.7%

$1.52 on October 31, 2025 to $1.51

ThenNowEffect
Revenue (last 12 months) $164m $167m +1.6%
P/S multiple 0.6x 0.5x −1.3%
Share count 59m 60m −0.9%

Biggest factor: revenue. Loss-making at one end, so the split uses price/sales.

Last 3 years −33.5%

$2.27 on November 3, 2023 to $1.51

ThenNowEffect
Revenue (last 12 months) $246m $167m −32.3%
P/S multiple 0.6x 0.5x −3.8%
Share count 61m 60m +2.0%

Biggest factor: revenue. Loss-making at one end, so the split uses price/sales.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 202120222023202420252026 to date
Return
GRWG−68%−70%−36%−33%−11%+1%
Industry peers (median)+44%−27%+3%−20%−10%−21%
S&P 500+29%−18%+26%+25%+18%+11%
Months that ended higher
GRWG42%33%33%33%42%36%
S&P 50075%42%67%75%75%46%
Largest fall from a high during the year
GRWG−81%−78%−68%−54%−52%−35%
S&P 500−5%−25%−10%−8%−19%−9%

Worst fall since February 7, 2018: 99% from February 9, 2021 to April 15, 2025. Getting back needed a 7332% gain, and the shares have not yet recovered.

Price behaviour

52-week range
$1.04 – $2.20
From 52-week high
−31.4%
vs 50-day average
−2.2%
vs 200-day average
+7.0%
Volatility (1 year)
74%
Beta vs S&P 500
0.72

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
1 up, 1 down
typical move ±7.4%
After a week
1 up, 1 down
typical move ±7.1%
After a month
0 up, 2 down
typical move ±17.6%
Results releasedNext dayS&P 500 next day5 days21 days
February 6, 2025 +4.3% −0.6% +1.4% −19.4%
July 23, 2024 −10.5% −2.4% −12.8% −15.8%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Growgeneration Corp. in five measures

Fundamentals grade D
Growth Profitability Cash Balance sheet

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Growgeneration Corp.
$160M $180M $200M $220M $240M FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue (TTM), FY23 Q3: $230.9M Revenue (TTM), FY23 Q4: $225.9M Revenue (TTM), FY24 Q1: $216.9M Revenue (TTM), FY24 Q2: $206.6M Revenue (TTM), FY24 Q3: $200.9M Revenue (TTM), FY24 Q4: $188.9M Revenue (TTM), FY25 Q1: $176.7M Revenue (TTM), FY25 Q2: $164.1M Revenue (TTM), FY25 Q3: $161.4M Revenue (TTM), FY25 Q4: $161.7M Revenue (TTM), FY26 Q1: $164.4M Revenue (TTM), FY26 Q2: $166.7M $166.7M

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue (TTM)
FY23 Q3 $230.9M
FY23 Q4 $225.9M
FY24 Q1 $216.9M
FY24 Q2 $206.6M
FY24 Q3 $200.9M
FY24 Q4 $188.9M
FY25 Q1 $176.7M
FY25 Q2 $164.1M
FY25 Q3 $161.4M
FY25 Q4 $161.7M
FY26 Q1 $164.4M
FY26 Q2 $166.7M
Revenue growth, TTM YoY Growgeneration Corp.
-30% -20% -10% 0% 10% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue growth, TTM YoY, FY23 Q3: -26.5% Revenue growth, TTM YoY, FY23 Q4: -18.8% Revenue growth, TTM YoY, FY24 Q1: -14.3% Revenue growth, TTM YoY, FY24 Q2: -16.1% Revenue growth, TTM YoY, FY24 Q3: -13.0% Revenue growth, TTM YoY, FY24 Q4: -16.4% Revenue growth, TTM YoY, FY25 Q1: -18.6% Revenue growth, TTM YoY, FY25 Q2: -20.5% Revenue growth, TTM YoY, FY25 Q3: -19.7% Revenue growth, TTM YoY, FY25 Q4: -14.4% Revenue growth, TTM YoY, FY26 Q1: -6.9% Revenue growth, TTM YoY, FY26 Q2: 1.6% 1.6%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue growth, TTM YoY
FY23 Q3 -26.5%
FY23 Q4 -18.8%
FY24 Q1 -14.3%
FY24 Q2 -16.1%
FY24 Q3 -13.0%
FY24 Q4 -16.4%
FY25 Q1 -18.6%
FY25 Q2 -20.5%
FY25 Q3 -19.7%
FY25 Q4 -14.4%
FY26 Q1 -6.9%
FY26 Q2 1.6%
Operating margin (TTM) Growgeneration Corp.
-40% -30% -20% -10% 0% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Operating margin (TTM), FY23 Q3: -16.2% Operating margin (TTM), FY23 Q4: -22.1% Operating margin (TTM), FY24 Q1: -23.9% Operating margin (TTM), FY24 Q2: -25.2% Operating margin (TTM), FY24 Q3: -27.9% Operating margin (TTM), FY24 Q4: -27.5% Operating margin (TTM), FY25 Q1: -29.7% Operating margin (TTM), FY25 Q2: -31.2% Operating margin (TTM), FY25 Q3: -26.0% Operating margin (TTM), FY25 Q4: -15.8% Operating margin (TTM), FY26 Q1: -12.8% Operating margin (TTM), FY26 Q2: -10.8% -10.8%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Operating margin (TTM)
FY23 Q3 -16.2%
FY23 Q4 -22.1%
FY24 Q1 -23.9%
FY24 Q2 -25.2%
FY24 Q3 -27.9%
FY24 Q4 -27.5%
FY25 Q1 -29.7%
FY25 Q2 -31.2%
FY25 Q3 -26.0%
FY25 Q4 -15.8%
FY26 Q1 -12.8%
FY26 Q2 -10.8%
FCF margin (TTM) Growgeneration Corp.
-15% -10% -5% 0% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 FCF margin (TTM), FY23 Q3: -5.0% FCF margin (TTM), FY23 Q4: -6.7% FCF margin (TTM), FY24 Q1: -10.2% FCF margin (TTM), FY24 Q2: -12.7% FCF margin (TTM), FY24 Q3: -10.3% FCF margin (TTM), FY24 Q4: -11.2% FCF margin (TTM), FY25 Q1: -12.0% FCF margin (TTM), FY25 Q2: -13.9% FCF margin (TTM), FY25 Q3: -13.8% FCF margin (TTM), FY25 Q4: -12.8% FCF margin (TTM), FY26 Q1: -12.2% FCF margin (TTM), FY26 Q2: -9.0% -9.0%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period FCF margin (TTM)
FY23 Q3 -5.0%
FY23 Q4 -6.7%
FY24 Q1 -10.2%
FY24 Q2 -12.7%
FY24 Q3 -10.3%
FY24 Q4 -11.2%
FY25 Q1 -12.0%
FY25 Q2 -13.9%
FY25 Q3 -13.8%
FY25 Q4 -12.8%
FY26 Q1 -12.2%
FY26 Q2 -9.0%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-Q. Generated November 3, 2026. Definitions in our methodology.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2016 Dec 2016 2017 Dec 2017 2018 Dec 2018 2019 Dec 2019 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025 LTM Jun 2026
Income
Revenue 8 14 29 80 193 422 278 226 189 162 167
Gross profit 2 3 6 22 51 118 70 61 44 43 44
EBITDA −0 −3 −4 3 11 28 −151 −33 −33 −14 −10
Operating income −0 −3 −4 2 8 15 −168 −50 −52 −26 −18
Net income −0 −3 −5 1 5 13 −164 −46 −50 −24 −17
Diluted EPS −$0.05 −$0.18 −$0.22 $0.04 $0.11 $0.21 −$2.69 −$0.76 −$0.82 −$0.40 −$0.28
Growth (year on year)
Revenue — +80.0% +101.9% +174.9% +142.5% +118.5% −34.2% −18.8% −16.4% −14.4% +1.6%
EBITDA — — — — +313.7% +153.9% −646.1% — — — —
Operating income — — — — — +77.8% <−999% — — — —
Net income — — — — — +140.0% <−999% — — — —
Diluted EPS — — — — — +90.9% <−999% — — — —
Margins
Gross margin 27.6% 22.8% 22.2% 27.6% 26.4% 28.0% 25.3% 27.1% 23.1% 26.8% 26.4%
EBITDA margin −4.7% −18.8% −13.5% 3.3% 5.6% 6.5% −54.2% −14.7% −17.2% −8.8% −5.9%
Operating margin −5.3% −19.8% −14.7% 2.0% 4.4% 3.6% −60.4% −22.1% −27.5% −15.8% −10.8%
Net margin −5.4% −17.7% −17.5% 1.7% 2.8% 3.0% −58.9% −20.6% −26.2% −14.9% −10.1%
Free-cash-flow margin — −26.5% −5.5% −4.2% −0.1% 1.2% 4.3% 0.6% −1.0% −5.8% −4.1%
Cash flow
Cash from operations −1 −3 −2 −3 −0 5 12 1 −2 −9 −7
Capital spending — 0 0 0 0 0 0 0 0 0 0
Free cash flow — −4 −2 −3 −0 5 12 1 −2 −9 −7
Stock-based pay 0 1 2 2 8 7 5 3 2 2 1
Free cash flow after stock pay — −5 −3 −6 −8 −1 7 −2 −4 −11 −8
Balance sheet
Cash 1 1 15 13 178 41 40 30 27 30 23
Total debt 0 0 5 0 3 0 0 — 0 0 0
Net debt (negative = net cash) −0 −1 −10 −13 −175 −41 −40 −30 −27 −30 −23
Diluted shares 9m 15m 23m 34m 46m 60m 61m 61m 60m 60m 60m
Returned to shareholders
Buybacks — — — — — — 0 0 6 0 —
Total returned — — — — — — 0 0 6 0 —

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

2 of 2 checks passed · June 30, 2026
What it owns · $137m
Short-term assets $100mLonger-term assets $37m
What it owes, and who funded it · $137m
Short-term liabilities $26mLonger-term liabilities $21mShareholders' equity $90m
  • Short-term assets cover short-term liabilities $100m of assets due within a year against $26m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $100m short-term assets against $21m of longer-dated liabilities.
  • More cash than debt Cash or debt not separately reported. Not assessable.
  • Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
  • Operating profit covers interest at least five times over Interest not separately reported. Not assessable.

From Growgeneration Corp.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

Buybacks, last 3 fiscal years
$6M
Diluted share count
+0.9%
year over year
Sales & admin spending
15.8%
of revenue
Days sales outstanding
33 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in other specialty retail
Last 12 months unless stated GRWG ELA GIFT TLF RENT BARK Median
Revenue, last 12 months $167m $293m $83m $77m $367m $371m $1.2bn
Revenue growth, last 12 months 1.6% 47.7% −8.2% 3.4% 21.2% −21.2% 4.0%
Revenue growth, 3-year average −12.2% 14.8% −15.9% −0.9% 6.6% −10.9% 2.6%
Revenue growth, latest quarter 5.5% 3.5% 4.0% 1.5% 20.8% −23.4% 2.3%
Gross margin 26.4% 21.7% 20.1% 59.5% 74.7% 63.4% 36.5%
Operating margin −10.8% 9.6% −10.3% −0.5% −12.3% −8.6% 2.2%
Operating margin, 3-year average −22.4% 6.5% −13.6% 1.4% −18.3% −8.1% 1.5%
Net margin −10.1% 7.6% −10.3% −2.1% 11.8% −8.4% 0.8%
Cash from operations / revenue −4.1% 8.8% −2.6% 1.6% 0.2% −5.7% 5.5%
Free-cash-flow margin −9.0% 8.2% −3.4% −3.0% — −6.5% 3.0%
Free-cash-flow margin, 3-year average −11.9% 4.9% −3.2% −3.6% — −2.8% 2.7%
Stock pay / revenue 0.7% 0.0% 2.1% 0.7% 1.0% 3.7% 0.6%
Change in share count 0.9% −0.2% 17.4% −8.5% 18.2% 1.6% 0.7%

Median of all 35 companies we cover in other specialty retail. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

35 other specialty retail companies
Measure Company Peer median Rank
Revenue growth Growth 1.6% 4.0% 21 of 35
Change in growth rate Growth +8.5pp -0.2pp 6 of 35
Gross margin Profitability 26.4% 36.5% 24 of 31
Operating margin Profitability -10.8% 2.2% 30 of 33
Net margin Profitability -10.1% 0.8% 32 of 35
Free-cash-flow margin Cash generation -9.0% 3.1% 33 of 34
Stock pay as % of revenue Cash generation 0.7% 0.7% 19 of 30
Change in share count Balance sheet 0.9% 0.6% 18 of 33
Days sales outstanding Balance sheet 33 days 13 days 16 of 20

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Where the revenue comes from

Fiscal year to December 31, 2025
Segments
Line of business Revenue Share YoY
Cultivation and Gardening $134M 83.0% ▼ 17.9%
Storage Solutions $27.5M 17.0% ▲ 8.5%

From Growgeneration Corp.'s 10-K filed March 20, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.

Who owns it

Funds buying and selling
Reported value
$25M
Institutions reporting
88
Shares held vs prior quarter
▼ 1.2%
Positions opened / closed
10 / 15

Top buyers and sellers, Q2 2026: 33 institutions bought and 32 sold ; the biggest buyer was Citadel Advisors LLC (+204K shares) and the biggest seller Awm Investment Company, Inc (−282K). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Awm Investment Company, Inc. $4.6M 3.1M 18.3% ▼ 8.4%
Vanguard Capital Management LLC $3.5M 2.3M 13.8% ▲ 0.3%
Renaissance Technologies LLC $2M 1.4M 8.1% ▼ 0.1%
Monaco Asset Management Sam $1.8M 1.2M 7.1% ▲ 2.1%
Blackrock, Inc. $1.7M 1.2M 6.9% ▲ 4.5%
Millennium Management LLC $1.3M 857K 5.1% ▼ 16.6%
Geode Capital Management, LLC $905,826 612K 3.6% ▼ 7.6%
Mirae Asset Global Etfs Holdings Ltd. $865,751 585K 3.5% ▲ 27.3%
Tidal Investments LLC $825,004 557K 3.3% ▼ 13.7%
D. E. Shaw & Co., Inc. $761,611 515K 3.0% ▲ 35.3%
Jane Street Group, LLC $589,824 399K 2.4% ▲ 18.9%
Primecap Management Co $558,404 377K 2.2% 0.0%

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Growgeneration Corp.'s complete shareholder register. Values are as reported by the filers .

Insider trading activity

Full insider history and chart
Insider purchases History → $106,032 2 trades by 2 insiders, last 12 months Insider sales History → $213,317 2 trades by 1 insider · 0% under pre-set plans
Net ▼ $107,285 net selling
Insider Date Trade Shares Price Value
Adams Eula L Director May 20, 2026 Buy 4,000 $1.67 $6,680
Lampert Darren CEO May 18, 2026 Buy 64,098 $1.55 $99,352
Lampert Darren CEO November 13, 2025 Sell 56,540 $1.61 $91,029
Lampert Darren CEO November 12, 2025 Sell 70,280 $1.74 $122,287

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Earnings dates and SEC filings

Results announcements

  • February 6, 2025
  • July 23, 2024

Recent SEC filings

Data status

When each part of this page on Growgeneration Corp. was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Growgeneration Corp. in brief

What does Growgeneration Corp. do?
Growgeneration Corp. is a US-listed company in the other specialty retail industry. Its financial year ends in December.
What is Growgeneration Corp.'s stock ticker?
Growgeneration Corp. trades under the ticker GRWG on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Growgeneration Corp.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Growgeneration Corp. reported revenue of $167M, 1.6% higher than a year earlier, according to its SEC filings.
What is Growgeneration Corp.'s free cash flow?
Growgeneration Corp.'s free-cash-flow margin is -9.0% of revenue over the trailing twelve months, ranking 33 of the 34 other specialty retail companies we cover.
Who are Growgeneration Corp.'s largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Awm Investment Company, Inc., Vanguard Capital Management LLC and Renaissance Technologies LLC. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
What is Growgeneration Corp.'s market cap?
On November 2, 2026, Growgeneration Corp.'s market capitalisation was about $90.4M and net debt of -$23.5M. Market figures come from third-party market data and may be delayed.
Who are Growgeneration Corp.'s competitors?
In our Other Specialty Retail peer group, the companies closest to Growgeneration Corp. are Envela Corp, Giftify, Inc., Tandy Leather Factory Inc, Rent The Runway, Inc. and Bark, Inc. The side-by-side comparison below sets their revenue, margins and growth against Growgeneration Corp.'s.
Are insiders buying or selling Growgeneration Corp. stock?
Over the last 12 months, Growgeneration Corp.'s directors and officers reported 2 open-market purchases and 2 sales on Form 4. The insider trading page charts every trade.
When is Growgeneration Corp.'s next earnings date?
Around November 10, 2026, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Growgeneration Corp. announces its own schedule.