Harley-davidson vs Livewire Group
Harley-davidson is the larger business, with $4.47bn of revenue in fiscal 2025 against $25.7m for Livewire Group (174.2 times as much). Livewire Group grew faster (-3.6% against -13.8%). Harley-davidson kept more of each dollar of sales as profit: a net margin of 7.6% against -292.6%.
| Latest fiscal year | Harley-davidsonHOG, 2025 | Livewire GroupLVWR, 2025 |
|---|---|---|
| Revenue | $4.47bn | $25.7m |
| Revenue growth | -13.8% | -3.6% |
| Net income | $339m | −$75.1m |
| Operating margin | 8.6% | — |
| Net margin | 7.6% | -292.6% |
| Return on equity | 10.7% | -93.2% |
| Free cash flow | $415m | −$57.4m |
| Cash | $3.09bn | $82.8m |
| Total debt | $2.97bn | $75.0m |
| Debt to equity | 94.5% | — |
| Dividend per share | $0.72 | — |
| Dividend yield | 2.2% | — |
| Share buybacks | $353m | $1.0m |
| Employees | 5,500 | 151 |
| Market value | $3.69bn | $115m |
| Price vs our value range | — | — |
| Moat score | 60 (Moderate) | — |
| Insider trades, 12 months | 6 buys, 11 sales | 0 buys, 8 sales |