Harley-davidson, Inc. revenue
Harley-davidson, Inc.'s revenue was $4.47bn in fiscal 2025, down 13.8% on the year before. Since fiscal 2009 ($4.78bn) it has grown at a compound -0.4% a year. Over the last twelve months it was $4.24bn.
Revenue history
| Fiscal year | 2009Dec 2009 | 2010Dec 2010 | 2011Dec 2011 | 2012Dec 2012 | 2013Dec 2013 | 2014Dec 2014 | 2015Dec 2015 | 2016Dec 2016 | 2017Dec 2017 | 2018Dec 2018 | 2019Dec 2019 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMJun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 4,782 | 4,859 | 5,312 | 5,581 | 5,900 | 6,229 | 5,995 | 5,996 | 5,647 | 5,717 | 5,362 | 4,054 | 5,336 | 5,755 | 5,836 | 5,187 | 4,473 | 4,240 |
| Growth on the year before | — | +1.6% | +9.3% | +5.1% | +5.7% | +5.6% | −3.7% | +0.0% | −5.8% | +1.2% | −6.2% | −24.4% | +31.6% | +7.8% | +1.4% | −11.1% | −13.8% | — |
| Gross profit | — | — | — | — | — | — | — | 2,570 | 2,375 | 2,365 | 2,132 | 1,619 | 2,093 | 2,351 | 2,514 | 2,181 | 1,731 | 1,416 |
| Gross margin | — | — | — | — | — | — | — | 42.9% | 42.1% | 41.4% | 39.8% | 39.9% | 39.2% | 40.9% | 43.1% | 42.0% | 38.7% | 33.4% |
Where the revenue comes from
| Line of business | Revenue | YoY |
|---|---|---|
| HDMC | $3.6B | ▼ 13.2% |
| Livewire | $25.7M | ▼ 2.6% |
These categories overlap or exclude eliminations, so shares aren't shown.
From Harley-davidson, Inc.'s 10-K filed February 26, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.
Revenue against peers
| Company | Revenue | Growth | 3-year growth a year |
|---|---|---|---|
| Harley-davidson, Inc. | $4.24bn | -5.2% | -11.1% |
| Livewire Group, Inc. | $31.3m | 31.3% | -6.9% |
| Lobo Technologies LTD. | $23.2m | 9.6% | — |
Compare with peers
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