Ibotta vs Comscore
Ibotta and Comscore are similar in size: $342m and $357m of revenue in their latest fiscal years. Comscore grew faster (0.4% against -6.8%). Ibotta kept more of each dollar of sales as profit: a net margin of 1.0% against -2.8%. Ibotta carries less debt relative to equity (0.0% against 40.4%).
| Latest fiscal year | IbottaIBTA, 2025 | ComscoreSCOR, 2025 |
|---|---|---|
| Revenue | $342m | $357m |
| Revenue growth | -6.8% | 0.4% |
| Net income | $3.6m | −$10.0m |
| Operating margin | -0.2% | 1.3% |
| Net margin | 1.0% | -2.8% |
| Return on equity | 1.0% | -19.4% |
| Free cash flow | $75.0m | $21.8m |
| Cash | $187m | $23.6m |
| Total debt | $0 | $45.0m |
| Debt to equity | 0.0% | 40.4% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $233m | — |
| Employees | 800 | 1,200 |
| Market value | $1.41bn | $52.0m |
| Price vs our value range | Above our value range | Below our value range |
| Moat score | — | 45 (Moderate) |
| Insider trades, 12 months | 1 buys, 133 sales | 5 buys, 6 sales |