Comscore vs Zhihu
Comscore and Zhihu are similar in size: $357m and $383m of revenue in their latest fiscal years. Comscore grew faster (0.4% against -23.5%). Comscore kept more of each dollar of sales as profit: a net margin of -2.8% against -7.0%. Zhihu carries less debt relative to equity (0.9% against 40.4%).
| Latest fiscal year | ComscoreSCOR, 2025 | ZhihuZH, 2025 |
|---|---|---|
| Revenue | $357m | $383m |
| Revenue growth | 0.4% | -23.5% |
| Net income | −$10.0m | −$26.8m |
| Operating margin | 1.3% | -18.5% |
| Net margin | -2.8% | -7.0% |
| Return on equity | -19.4% | -4.8% |
| Free cash flow | $21.8m | −$50.8m |
| Cash | $23.6m | $482m |
| Total debt | $45.0m | $5.0m |
| Debt to equity | 40.4% | 0.9% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $23.2m |
| Employees | 1,200 | — |
| Market value | $52.0m | $207m |
| Price vs our value range | Below our value range | — |
| Moat score | 45 (Moderate) | — |
| Insider trades, 12 months | 5 buys, 6 sales | 0 buys, 1 sales |