Ibotta vs Zhihu
Ibotta and Zhihu are similar in size: $342m and $383m of revenue in their latest fiscal years. Ibotta grew faster (-6.8% against -23.5%). Ibotta kept more of each dollar of sales as profit: a net margin of 1.0% against -7.0%. Ibotta carries less debt relative to equity (0.0% against 0.9%).
| Latest fiscal year | IbottaIBTA, 2025 | ZhihuZH, 2025 |
|---|---|---|
| Revenue | $342m | $383m |
| Revenue growth | -6.8% | -23.5% |
| Net income | $3.6m | −$26.8m |
| Operating margin | -0.2% | -18.5% |
| Net margin | 1.0% | -7.0% |
| Return on equity | 1.0% | -4.8% |
| Free cash flow | $75.0m | −$50.8m |
| Cash | $187m | $482m |
| Total debt | $0 | $5.0m |
| Debt to equity | 0.0% | 0.9% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $233m | $23.2m |
| Employees | 800 | — |
| Market value | $1.41bn | $207m |
| Price vs our value range | Above our value range | — |
| Moat score | — | — |
| Insider trades, 12 months | 1 buys, 133 sales | 0 buys, 1 sales |