Unifirst vs Willscot Holdings
Unifirst and Willscot Holdings are similar in size: $2.52bn and $2.28bn of revenue in their latest fiscal years. Unifirst grew faster (3.7% against -4.8%). Unifirst kept more of each dollar of sales as profit: a net margin of 4.3% against -2.3%.
| Latest fiscal year | UnifirstUNF, 2026 | Willscot HoldingsWSC, 2025 |
|---|---|---|
| Revenue | $2.52bn | $2.28bn |
| Revenue growth | 3.7% | -4.8% |
| Net income | $109m | −$53.0m |
| Operating margin | — | 8.0% |
| Net margin | 4.3% | -2.3% |
| Return on equity | 5.0% | -5.7% |
| Free cash flow | $70.8m | $738m |
| Cash | $192m | $14.6m |
| Total debt | $0 | $3.59bn |
| Debt to equity | — | 419.1% |
| Dividend per share | — | — |
| Dividend yield | 0.5% | 1.5% |
| Share buybacks | $32.7m | $99.9m |
| Employees | — | 4,700 |
| Market value | $4.70bn | $3.54bn |
| Price vs our value range | Above our value range | Below our value range |
| Moat score | 65 (Moderate) | 60 (Moderate) |
| Insider trades, 12 months | 0 buys, 4 sales | 0 buys, 3 sales |