Openlane vs Willscot Holdings
Willscot Holdings is the larger business, with $2.28bn of revenue in fiscal 2025 against $1.93bn for Openlane (1.2 times as much). Openlane grew faster (8.2% against -4.8%). Openlane kept more of each dollar of sales as profit: a net margin of 9.2% against -2.3%. Openlane carries less debt relative to equity (44.3% against 419.1%).
| Latest fiscal year | OpenlaneOPLN, 2025 | Willscot HoldingsWSC, 2025 |
|---|---|---|
| Revenue | $1.93bn | $2.28bn |
| Revenue growth | 8.2% | -4.8% |
| Net income | $178m | −$53.0m |
| Operating margin | 10.2% | 8.0% |
| Net margin | 9.2% | -2.3% |
| Return on equity | 13.8% | -5.7% |
| Free cash flow | $337m | $738m |
| Cash | $142m | $14.6m |
| Total debt | $550m | $3.59bn |
| Debt to equity | 44.3% | 419.1% |
| Dividend per share | — | — |
| Dividend yield | — | 1.5% |
| Share buybacks | $45.6m | $99.9m |
| Employees | 4,800 | 4,700 |
| Market value | $4.81bn | $3.54bn |
| Price vs our value range | Below our value range | Below our value range |
| Moat score | 43 (Weak) | 60 (Moderate) |
| Insider trades, 12 months | 1 buys, 18 sales | 0 buys, 3 sales |