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Apple Inc. (AAPL) stock

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NASDAQ: AAPL Nasdaq Technology Hardware, Storage & Peripherals Next results ~January 28, 2027

B Fundamentals grade

Apple designs, makes and sells smartphones, personal computers, tablets, wearables and accessories, alongside a range of related services. Its hardware carries familiar names: the iPhone range of smartphones, the Mac family of computers, iPad tablets, and wearables such as Apple Watch, AirPods headphones and the Vision Pro spatial computer, plus the Apple TV streaming device and HomePod speakers. Each runs software built in-house, including iOS, macOS and iPadOS.

The services arm spans the App Store, subscription offerings such as Apple Music, Apple TV, Apple Arcade, Fitness+ and News+, cloud storage, AppleCare support plans, advertising, and payment products including Apple Pay and the Apple Card. Customers range across consumers, small and mid-sized businesses, education, enterprise and government. Products reach buyers directly, through Apple's own stores and sales force, and indirectly via cellular carriers and other resellers; in 2025 indirect channels accounted for 60% of net sales.

The company is organised geographically, with segments covering the Americas, Europe, Greater China, Japan and the rest of Asia Pacific. As of September 2025 it employed roughly 166,000 full-time equivalent staff.

Based on Apple Inc.'s 10-K filed October 31, 2025.

Stock price today

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Third-party market data · may be delayed

Fair value per share

~$210

Cash-flow model

Base case. Range ~$160–$280 across our lower- and higher-growth cases (6.4%–16.4% a year).

Price vs value

Overvalued

The price is above our entire value range; our base value is 37% below it.

Price used: $338.32, November 2, 2026

Apple Inc. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

Value diary

Our note on each quarter Apple files

Where Apple stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $466.8bn, up 14.2% on a year earlier, faster than 12.8% a quarter earlier. Free-cash-flow margin rose to 29.3% from 23.5% a year earlier. The diluted share count is down 2.1% on a year earlier, which lifts each remaining share. Against its peers on growth, profitability, cash generation and balance sheet, it grades B. It passes 4 of our 6 financial-health checks. Our cash-flow model value is $200 a share, against a share price of $341. At that price, our model says the market is pricing in about 20.0% a year of cash-flow growth for five years, faster than the 5.0% a year revenue growth it has delivered.

Source: 10-Q filed July 31, 2026 on SEC EDGAR · Financials · Valuation

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~January 28, 2027 (estimated)

Apple Inc.'s trailing-twelve-month revenue grew 15.1% year on year, with a free-cash-flow margin of 28.4%. Where it stands out: days sales outstanding of 33 days ranks 2 of 23 technology hardware, storage & peripherals companies we cover.

Our discounted-cash-flow model values the business at ~$210 per share in the base case (~$160–$280 across growth scenarios) — model values under stated assumptions, not a price target.

Current signal Free cash flow diverging from earnings: TTM free cash flow grew 37.8% while net income grew 18.0%: a 20pp divergence.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Fast growth. Revenue grew 15.1% over the last 12 months, against a median of 11.3% for technology hardware, storage & peripherals companies we cover.
  • High operating margin. 33.0% of revenue is left as operating profit, against a median of 5.3% for technology hardware, storage & peripherals companies we cover.
  • Strong cash generation. 28.4% of revenue turned into free cash flow, against a median of 3.6% for technology hardware, storage & peripherals companies we cover.
  • Shrinking share count. Diluted shares fell 1.9% in a year, so each share owns more of the business.
  • Beating expectations. Earnings per share beat the analysts' consensus estimate in each of the last four quarters.

Things to watch

  • Priced above our value. The share price of $338.32 is 43% above our value per share of $190.
  • Insiders selling. 8 insiders sold $209M of stock over the past 365 days and none bought (58% under pre-set trading plans).

Latest results: FY2026 Q4

Filed November 3, 2026
Earnings per share
$2.10 against an average estimate of $1.99: beat by 5.8%
Revenue
$114.48bn, up 11.7% on a year earlier
Next report
November 2, 2026; average EPS estimate $2.88

Apple's figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day-1.8%
  • 1 week-1.6%
  • 1 month+1.4%
  • This year+24.8%
  • 1 year+25.6%
  • 5 years+129.0%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

Loading chart…

Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$479B
Operating margin
33.0%
Net margin
27.6%
EPS (TTM, diluted)
$8.98

Growth

Revenue growth
+15.1%
Change in growth rate
+0.8 pts
Share count change
−1.9%

Cash

Free cash flow (TTM)
$136B
FCF margin
28.4%
Stock pay % of revenue
2.9%

Earnings

Last results
November 2, 2026
Next results (est.)
January 28, 2027

News & updates

Updated November 3, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Results
  2. Announcement
  3. Announcement

    Apple launches 14-inch MacBook Pro with M6 chip

    Apple Inc. announced the new 14-inch MacBook Pro powered by the M6 chip on October 27, 2026. The company said the device offers up to 24 hours of battery life and improved AI performance. Pre-orders open on October 28, with general availability starting November 6.

    Company releaseRead source ↗
  4. Announcement

    Apple launches M6 iMac with pre-orders opening 28 October

    Apple Inc. announced a new iMac powered by the M6 chip, featuring a 24-inch 4.5K Retina display and Wi-Fi 7. The company said the device offers up to 18x faster performance than Intel models and up to 5x faster on-device AI than M4. Pre-orders begin on 28 October, with availability starting 6 November.

    Company releaseRead source ↗
  5. Announcement

    Apple adds AI tools and video assets to Creator Studio apps

    Apple Inc. said it introduced updates to its Creator Studio suite, adding MotionVFX to Final Cut Pro and video assets to the Content Hub. Logic Pro received a new assistant and enhanced stem separation, while Keynote, Pages, and Numbers gained AI features in beta. The company stated the changes would arrive as a free update for subscribers in November.

    Company releaseRead source ↗
  6. Our research
  7. Our research
  8. Announcement

    Apple adds five new languages to Siri AI in 27.2 update

    Apple Inc. said Siri AI is now available in French, Japanese, Korean, Portuguese, and Spanish following the release of 27.2 software updates. The company noted that support for Chinese (Traditional), Norwegian, Turkish, and Vietnamese is expected by the end of the year. The feature remains unavailable in the EU for iOS, iPadOS, and watchOS.

    Company releaseRead source ↗
  9. Announcement
  10. Announcement

    Apple launches foldable iPhone Duo in stores

    Apple Inc. said the iPhone Duo began selling at retail locations on 23 October 2026. The company described the device as its first foldable iPhone. Executives John Ternus and Deirdre O'Brien attended the launch event in Austin, Texas.

    Company releaseRead source ↗
  11. Announcement
  12. Announcement

    Apple launches iPhone Duo app optimisations

    Apple Inc. said developers have optimised apps for the iPhone Duo, with new collections arriving on the App Store this Friday. The device features an inner display 50 percent larger than the iPhone 18 Pro Max and supports Split View. Netflix, Prime Video, and Microsoft are among the first to offer tailored experiences.

    Company releaseRead source ↗
  13. Announcement
  14. Announcement

    Apple names US suppliers for iPhone Duo and 18 Pro

    Apple Inc. said it has secured new US partners for the iPhone Duo and iPhone 18 Pro. The company will commit up to $100 million to Perryman Company for titanium supply. It is also expanding its deal with Qnity Electronics to produce camera components.

    Company releaseRead source ↗
  15. Announcement

    Apple opens pre-orders for foldable iPhone Duo

    Apple Inc. said customers can pre-order the foldable iPhone Duo from 5 a.m. PT on October 16. The device features a 5.4-inch outer display and runs on the A20 Pro chip. Apple Trade In offers credit between $175 and $885 for eligible iPhone 13 models.

    Company releaseRead source ↗
  16. Our research
  17. Announcement
  18. Announcement

    Apple launches new TV 4K with Siri AI and A19 chip

    Apple Inc. said the new Apple TV 4K is available for pre-order from 13 October, with retail sales starting 13 November. The device features Siri AI, an A19 chip, and three far-field microphones for hands-free control. It also supports a four-speaker surround sound setup when paired with HomePod mini 2 or HomePod (2nd generation) units.

    Company releaseRead source ↗
  19. Announcement
  20. Announcement

    Apple launches new smart home accessory range with LG and Schneider

    Apple Inc. announced a new suite of smart home devices, including cameras, thermostats, and a door lock, developed with LG Electronics and Schneider Electric. The company said the products integrate directly with the Home app and require no separate accounts. Availability begins in December, with select items arriving in early 2027.

    Company releaseRead source ↗
  21. Announcement

    Apple launches Indie Games Week with seven new titles

    Apple Inc. said Indie Games Week began on October 12, 2026, featuring seven new titles for iPhone and iPad. The lineup includes Sifu, Vampire Crawlers, and No Man's Sky, which arrives on October 28. The company stated the App Store will highlight these releases with daily features and curated collections throughout the week.

    Company releaseRead source ↗
  22. Product

    Apple and King's Trust launch creative skills program for youth

    Apple Inc. said it has launched the Apple x King's Trust Creative Labs, an education program for young people aged 18 to 30. The first cohort of up to 20 participants began workshops this week in London. The initiative aims to provide industry-aligned skills using Apple technologies over the next year.

    Company releaseRead source ↗
  23. Insider trade
  24. Insider trade
  25. Announcement
  26. Results

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Apple Inc. valuation models and calculator

What the price is pricing in

The share price implies about 19.0% a year of cash-flow growth for five years.That is faster than the 5.5% a year revenue growth Apple has delivered.

  • Priced in19.0%
  • Last 12 months15.1%
  • 3 years a year7.7%
  • 5 years a year5.5%

Our cash-flow model with every input fixed except growth over the next five years, solved for the growth at which the model value equals the share price ($333.42, Nov 3, 2026). Cash-flow growth then fades to 2.5% a year; discount rate 8.5%. Delivered figures are revenue growth from SEC filings. This is a model exercise, not investment advice or a forecast of the share price. All companies

Fundamentalytics rating

model v1.6 · 2026-11-03
Sell12-month view
12-month price target
~$210
Price used
$333.42close November 3, 2026
Implied change
▼ 36%
Uncertainty
Medium

How we got here: a discounted-cash-flow model of Apple Inc.'s free cash flow after stock-based pay with after-tax interest added back ($114B, FY2026 Q4 TTM), growing 10.3% and 10.4% in the next two years (forecasts, guidance and its record), then back to 11.4% by year five, and fading to 2.5%, discounted at 8.5%. Lower and higher growth cases span ~$160–~$280 ; that spread sets a 25% margin before we rate Buy or Sell.

Produced by Fundamentalytics' automated valuation model on November 3, 2026, using delayed market prices. Rating meanings, methodology and conflicts: recommendations disclosure and research disclaimer. General research, not personal advice — it does not consider your circumstances. Prices can fall as well as rise.

Our value per share comes from a discounted-cash-flow model of Apple Inc.'s free cash flow after stock-based pay ( $114B, FY2026 Q4 TTM, with after-tax interest added back): growth for five years as below (the first two years from forecasts, guidance and the company's record), fading to 2.5%, discounted at 8.5%, then cash added and debt and other claims subtracted. These are model values under stated assumptions, not price targets or recommendations.

Valuation models

We value Apple Inc. as an operating company, with every model that fits that kind of business. Cost of equity 10.5%: the 10-year Treasury yield (4.9%) plus a beta of 1.23 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Cash-flow model (DCF) Free cash flow to the firm (after stock pay, with after-tax interest added back), grown then faded to 2.5%, discounted at 8.5% as the firm rate, less debt and other claims. ~$210 ~$160–$280 Primary model, counts double
Forward price-to-earnings vs peers Next year's consensus earnings per share times peers' typical (harmonic-mean) forward price-to-earnings. Uses analysts' consensus estimates (third-party data), not our forecasts. ~$110 ~$94–$170 Included
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. — Does not apply: return on equity above 40%: buybacks or intangibles make book value too small an anchor
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. ~$97 ~$85–$110 Included
Combined value Weighted average of the models that apply: the primary model (cash-flow model (dcf)) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. ~$160 ~$97–$210 3 models

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Apple Inc. with Technology Hardware, Storage & Peripherals in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

What moves the value

  • Revenue growth 5 points lower ▼ −24%
  • Revenue growth 5 points higher ▲ +31%
  • Free-cash-flow margin 1 point lower ▼ −4%
  • Last year's free-cash-flow margin change, if it persists ▲ +20%
  • Discount rate 1 point higher ▼ −16%
Value per share under different assumptions
Discount rate ↓ / growth → −5% growth0% growth5% growth10% growth15% growth20% growth
7% $111$152$205$276$368$486
8.5% $85$114$153$203$269$353
10% $69$91$121$160$210$274

Valuation multiples over time Market data may be delayed

At fiscal year end 20162017201820192020202120222023202420252026
Share price$25.78$35.87$53.33$52.50$108.81$143.30$147.55$168.93$225.90$254.52$341.07
Market value$567.1bn$753.4bn$1.07tn$976.2bn$1.91tn$2.42tn$2.41tn$2.67tn$3.48tn$3.82tn$5.02tn
+ Net debt (− = net cash)$66.5bn$95.4bn$88.6bn$59.2bn$74.4bn$89.8bn$96.4bn$81.1bn$76.7bn$62.7bn$43.8bn
Enterprise value$633.6bn$848.8bn$1.16tn$1.04tn$1.98tn$2.51tn$2.51tn$2.75tn$3.56tn$3.88tn$5.06tn
Multiples
Price / sales 2.6x3.3x4.0x3.8x6.9x6.6x6.1x7.0x8.9x9.2x10.5x
Price / earnings 12.4x15.6x17.9x17.7x33.2x25.5x24.1x27.5x37.1x34.1x38.0x
Price / free cash flow 10.6x14.6x16.6x16.6x26.0x26.0x21.6x26.8x32.0x38.7x36.9x
EV / EBITDA 9.0x11.9x14.1x13.5x25.6x20.8x19.2x21.9x26.4x26.8x29.5x

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

87 /100

Strong moat

How hard Apple's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 20 / 20

    Cash operating profit has been a median 38.6% of total assets over 10 years.

  • Pricing power 13 / 20

    Gross margin has been a median 42.5%, moving by 3.9 percentage points (standard deviation) across 10 years.

  • Durability 20 / 20

    Operating margin has been a median 29.8%; its worst year was 24.1%.

  • Cash conversion 20 / 20

    Free cash flow was positive in 10 of 10 years, at a median 25.7% of revenue.

  • Discipline 20 / 20

    The diluted share count fell 12.7% over five years; stock-based pay has been a median 2.4% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (92 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current $9.59 +7% $526.1bn +10%
Next $10.83 +13% $571.7bn +9%

Next year's EPS estimate has moved −0.1% in 90 days, across 22 analysts.

How the EPS forecast has moved

The consensus EPS forecast for the current fiscal year is +0.4% on 90 days ago. In the last 30 days, 5 analysts raised Apple Inc.'s forecast and 3 cut it.

Consensus EPS forecast Apple Inc., last 90 days
$9.50 $10.00 $10.50 $11.00 90 days ago 60 days ago 30 days ago 7 days ago Now Current fiscal year, 90 days ago: $9.55 Current fiscal year, 60 days ago: $9.55 Current fiscal year, 30 days ago: $9.60 Current fiscal year, 7 days ago: $9.58 Current fiscal year, Now: $9.59 $9.59 Next fiscal year, 90 days ago: $10.84 Next fiscal year, 60 days ago: $10.75 Next fiscal year, 30 days ago: $10.83 Next fiscal year, 7 days ago: $10.84 Next fiscal year, Now: $10.83 $10.83

Average of analysts' published estimates (third-party data).

View chart data
Period Current fiscal yearNext fiscal year
90 days ago $9.55$10.84
60 days ago $9.55$10.75
30 days ago $9.60$10.83
7 days ago $9.58$10.84
Now $9.59$10.83

Earnings against estimates

Quarter toEstimateActualSurprise
Sept 2026 $1.99 $2.10 +5.8%
Jun 2026 $1.89 $2.02 +6.7%
Mar 2026 $1.94 $2.01 +3.5%
Dec 2025 $2.67 $2.84 +6.3%

Adjusted EPS as companies report it, against the average analyst estimate.

Management guidance

Earnings release, July 30, 2026

No numeric guidance in Apple Inc.'s latest earnings release (filed July 30, 2026). Some companies give their outlook only on the earnings call.

How our valuation uses these forecasts

Our cash-flow model grows Apple Inc.'s revenue by +10.3% next year and +10.4% the year after, then fades back toward its own record by year five. Next year's rate weighs analysts' consensus (+9.9%, weight 70%) and the company's own record (+11.4%, weight 30%) . How the weights are set.

Analyst recommendations

43 analysts, Nov 2026
Buy2456%
Hold1330%
Sell614%

Monthly trend

  1. Nov 20266181343
  2. Oct 20266181343
  3. Sep 20266191344
  4. Aug 20266191444

Counts of recommendations published by analysts covering Apple Inc., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
0.9%
of tradable shares
Days to cover
3.48
at average volume
Short interest, 1 month
+2%
to October 15, 2026
Held by institutions
66%
of shares
Held by insiders
1.6%
of shares
Employees
150,000
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

What moved the share price

Last 12 months +25.6%

$269.37 on October 31, 2025 to $338.32

ThenNowEffect
Revenue (last 12 months) $408.6bn $466.8bn +14.2%
Net margin 24.3% 27.6% +13.7%
P/E multiple 41.0x 38.8x −5.3%
Share count 15100m 14779m +2.2%

Biggest factor: revenue.

Last 3 years +94.1%

$174.29 on November 3, 2023 to $338.32

ThenNowEffect
Revenue (last 12 months) $383.9bn $466.8bn +21.6%
Net margin 24.7% 27.6% +11.9%
P/E multiple 29.3x 38.8x +32.4%
Share count 15924m 14779m +7.8%

Biggest factor: p/e multiple.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 202120222023202420252026 to date
Return
AAPL+35%−26%+49%+31%+9%+25%
Industry peers (median)+24%−39%+28%+12%+3%+4%
S&P 500+29%−18%+26%+25%+18%+11%
Months that ended higher
AAPL67%25%75%58%58%64%
S&P 50075%42%67%75%75%46%
Largest fall from a high during the year
AAPL−19%−30%−15%−15%−31%−13%
S&P 500−5%−25%−10%−8%−19%−9%

Worst fall since November 2, 2015: 39% from October 3, 2018 to January 3, 2019. Getting back needed a 63% gain, reached on October 10, 2019, 280 days after the low.

Price behaviour

52-week range
$246.03 – $348.91
From 52-week high
−3.0%
vs 50-day average
+1.4%
vs 200-day average
+14.0%
Volatility (1 year)
24%
Beta vs S&P 500
0.57

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
5 up, 6 down
typical move ±3.2%
After a week
5 up, 6 down
typical move ±4.8%
After a month
7 up, 4 down
typical move ±6.5%
Results releasedNext dayS&P 500 next day5 days21 days
July 30, 2026 −8.7% +2.4% −7.6% −5.4%
April 30, 2026 +3.7% +1.3% +6.4% +13.5%
January 29, 2026 +1.2% −0.5% +7.6% +3.3%
October 30, 2025 +0.2% −0.8% 0.0% +5.1%
July 31, 2025 −3.2% −2.0% +5.3% +11.2%
May 1, 2025 −3.4% +2.2% −7.1% −5.0%
January 30, 2025 −1.4% 0.0% −2.6% −0.4%
October 31, 2024 −3.1% −1.5% −1.1% +4.2%
August 1, 2024 −1.0% −3.3% −3.9% +3.2%
May 2, 2024 +8.3% +2.2% +9.0% +14.8%
February 1, 2024 +0.8% +2.4% +2.1% −4.9%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Options strategies

All options ideas

How Apple Inc.’s listed options are priced, and three ways to use them that follow from our valuation. Quotes are delayed, read November 2, 2026. Check the live chain at your broker before trading.

Implied vs realised volatility

Results just out

Results came out in the last few days. Option prices are still adjusting, so we do not judge them yet.

  • Implied is 1.64× the last 60 days’ realised volatility .
  • Puts are priced 5 points richer than calls (25-delta): the market is paying up for downside protection, which favours selling puts over calls.
  • Why: results came out in the last few days, so option prices are still adjusting.

Our rule for “rich”: implied at least 1.2× 60-day realised (beyond measurement noise), above 1-year realised (not just a calm spell), and in the top 20% of our coverage that day. Never with results inside the option’s life. These are our conventions, built on research showing option prices usually imply more movement than follows, most when the gap is wide. How we judge this.

Cash-secured put

Not offered: rated Sell.

We suggest selling a put only on well-rated companies, at a strike where the price you would pay if assigned (strike less premium) is at or below our fair value.

AAPL Apple Inc. Grade B $338.32

Own 100 shares, sell the $360 call expiring December 4, 2026 (32 days) for $3.50 a share — $350 per contract.

Previous session · Bid $3.50, ask $4.00, quoted Mon 2 Nov, 17:12 New York time with AAPL at $338.32. Option prices move with the shares: check the live chain at your broker before trading.

  • If AAPL ends below $360: you keep your shares and the $350 — 1.0% extra on the position, 11.8% a year at that pace.
  • If it ends above $360: your shares are sold at $360, a total return of 7.4% including the premium — at or above our value of ~$200.
$2.5k $0 −$6.7k Break-even $334.82 Price $338.32 ← Our value ~$200
Profit or loss per contract at expiry, by share price (including the shares bought at today's price).
Premium
$350
Annualised
11.8%
Break-even
$334.82
Max gain
$2,518
Chance of selling
~25%

Collar

Own the shares, buy the $320 put and sell the $360 call, both expiring December 4, 2026 (32 days).

  • Net cost of $2.30 a share ($230 per contract of 100 shares).
  • Worst case at expiry: -6.1%, if the shares fall below $320 (-5.4% from today).
  • Best case at expiry: +5.7%, if the shares rise above $360 (+6.4%); gains beyond that go to the call buyer.

Offered because the shares trade at or above our fair value of $200: a way to hold on with a floor under the price, paid for by giving up upside the model does not expect. Strikes near 25-delta; the put at its ask and the call at its bid. Protection has a cost over time: research on protective puts finds they have usually lowered returns.

General research, not personal advice. Options can lose you more than you expect and are not suitable for everyone: put sellers can be made to buy shares that keep falling, call sellers give up gains above the strike, and results or news can move prices sharply. Chances shown are approximations from each option’s delta. Spreads, fees and early assignment are not modelled.

Apple Inc. in five measures

Fundamentals grade B
Growth Profitability Cash Balance sheet Value

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Apple Inc.
$350B $400B $450B $500B FY24 Q1 FY24 Q4 FY25 Q3 FY26 Q4 Revenue (TTM), FY24 Q1: $385.7B Revenue (TTM), FY24 Q2: $381.6B Revenue (TTM), FY24 Q3: $385.6B Revenue (TTM), FY24 Q4: $391B Revenue (TTM), FY25 Q1: $395.8B Revenue (TTM), FY25 Q2: $400.4B Revenue (TTM), FY25 Q3: $408.6B Revenue (TTM), FY25 Q4: $416.2B Revenue (TTM), FY26 Q1: $435.6B Revenue (TTM), FY26 Q2: $451.4B Revenue (TTM), FY26 Q3: $466.8B Revenue (TTM), FY26 Q4: $478.8B $478.8B

Source: SEC EDGAR filings. Retrieved November 3, 2026.

View chart data
Period Revenue (TTM)
FY24 Q1 $385.7B
FY24 Q2 $381.6B
FY24 Q3 $385.6B
FY24 Q4 $391B
FY25 Q1 $395.8B
FY25 Q2 $400.4B
FY25 Q3 $408.6B
FY25 Q4 $416.2B
FY26 Q1 $435.6B
FY26 Q2 $451.4B
FY26 Q3 $466.8B
FY26 Q4 $478.8B
Revenue growth, TTM YoY Apple Inc.
-5% 0% 5% 10% 15% 20% FY24 Q1 FY24 Q4 FY25 Q3 FY26 Q4 Revenue growth, TTM YoY, FY24 Q1: -0.5% Revenue growth, TTM YoY, FY24 Q2: -0.9% Revenue growth, TTM YoY, FY24 Q3: 0.4% Revenue growth, TTM YoY, FY24 Q4: 2.0% Revenue growth, TTM YoY, FY25 Q1: 2.6% Revenue growth, TTM YoY, FY25 Q2: 4.9% Revenue growth, TTM YoY, FY25 Q3: 6.0% Revenue growth, TTM YoY, FY25 Q4: 6.4% Revenue growth, TTM YoY, FY26 Q1: 10.1% Revenue growth, TTM YoY, FY26 Q2: 12.8% Revenue growth, TTM YoY, FY26 Q3: 14.2% Revenue growth, TTM YoY, FY26 Q4: 15.1% 15.1%

Source: SEC EDGAR filings. Retrieved November 3, 2026.

View chart data
Period Revenue growth, TTM YoY
FY24 Q1 -0.5%
FY24 Q2 -0.9%
FY24 Q3 0.4%
FY24 Q4 2.0%
FY25 Q1 2.6%
FY25 Q2 4.9%
FY25 Q3 6.0%
FY25 Q4 6.4%
FY26 Q1 10.1%
FY26 Q2 12.8%
FY26 Q3 14.2%
FY26 Q4 15.1%
Operating margin (TTM) Apple Inc.
30% 31% 32% 33% 34% FY24 Q1 FY24 Q4 FY25 Q3 FY26 Q4 Operating margin (TTM), FY24 Q1: 30.8% Operating margin (TTM), FY24 Q2: 31.0% Operating margin (TTM), FY24 Q3: 31.3% Operating margin (TTM), FY24 Q4: 31.5% Operating margin (TTM), FY25 Q1: 31.8% Operating margin (TTM), FY25 Q2: 31.8% Operating margin (TTM), FY25 Q3: 31.9% Operating margin (TTM), FY25 Q4: 32.0% Operating margin (TTM), FY26 Q1: 32.4% Operating margin (TTM), FY26 Q2: 32.6% Operating margin (TTM), FY26 Q3: 33.2% Operating margin (TTM), FY26 Q4: 33.0% 33.0%

Source: SEC EDGAR filings. Retrieved November 3, 2026.

View chart data
Period Operating margin (TTM)
FY24 Q1 30.8%
FY24 Q2 31.0%
FY24 Q3 31.3%
FY24 Q4 31.5%
FY25 Q1 31.8%
FY25 Q2 31.8%
FY25 Q3 31.9%
FY25 Q4 32.0%
FY26 Q1 32.4%
FY26 Q2 32.6%
FY26 Q3 33.2%
FY26 Q4 33.0%
FCF margin (TTM) Apple Inc.
22% 24% 26% 28% 30% FY24 Q1 FY24 Q4 FY25 Q3 FY26 Q4 FCF margin (TTM), FY24 Q1: 27.7% FCF margin (TTM), FY24 Q2: 26.7% FCF margin (TTM), FY24 Q3: 27.1% FCF margin (TTM), FY24 Q4: 27.8% FCF margin (TTM), FY25 Q1: 24.8% FCF margin (TTM), FY25 Q2: 24.6% FCF margin (TTM), FY25 Q3: 23.5% FCF margin (TTM), FY25 Q4: 23.7% FCF margin (TTM), FY26 Q1: 28.3% FCF margin (TTM), FY26 Q2: 28.6% FCF margin (TTM), FY26 Q3: 29.3% FCF margin (TTM), FY26 Q4: 28.4% 28.4%

Source: SEC EDGAR filings. Retrieved November 3, 2026.

View chart data
Period FCF margin (TTM)
FY24 Q1 27.7%
FY24 Q2 26.7%
FY24 Q3 27.1%
FY24 Q4 27.8%
FY25 Q1 24.8%
FY25 Q2 24.6%
FY25 Q3 23.5%
FY25 Q4 23.7%
FY26 Q1 28.3%
FY26 Q2 28.6%
FY26 Q3 29.3%
FY26 Q4 28.4%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-K/A, 10-Q. Generated November 3, 2026. Definitions in our methodology.

Where the money goes

FY2026, from the 10-K

Each dollar Apple took in during FY2026, followed through to profit: what it cost to make, what went on research and running the business, and what was left after tax.

  1. Revenue $479B
  2. Cost of revenue $245B · 51.2%
  3. Gross profit $234B · 48.8%
  4. Research and development $45.8B · 9.6%
  5. Selling, general and admin $29.8B · 6.2%
  6. Operating income $158B · 33.0%
  7. Income tax $27.1B · 5.7%
  8. Net income $132B · 27.6%

Shares of revenue. Source: Apple's 10-K for FY2026, as filed with the SEC.

Financial statements

US$ billions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2010 Sept 2010 2011 Sept 2011 2012 Sept 2012 2013 Sept 2013 2014 Sept 2014 2015 Sept 2015 2016 Sept 2016 2017 Sept 2017 2018 Sept 2018 2019 Sept 2019 2020 Sept 2020 2021 Sept 2021 2022 Sept 2022 2023 Sept 2023 2024 Sept 2024 2025 Sept 2025 2026 Sept 2026
Income
Revenue 65.2 108.2 156.5 170.9 182.8 233.7 215.6 229.2 265.6 260.2 274.5 365.8 394.3 383.3 391.0 416.2 478.8
Gross profit 25.7 43.8 68.7 64.3 70.5 93.6 84.3 88.2 101.8 98.4 105.0 152.8 170.8 169.1 180.7 195.2 233.6
EBITDA 19.4 35.6 58.5 55.8 60.4 80.4 70.5 71.5 81.8 76.5 77.3 120.2 130.5 125.8 134.7 144.7 171.5
Operating income 18.4 33.8 55.2 49.0 52.5 71.2 60.0 61.3 70.9 63.9 66.3 108.9 119.4 114.3 123.2 133.1 158.1
Net income 14.0 25.9 41.7 37.0 39.5 53.4 45.7 48.4 59.5 55.3 57.4 94.7 99.8 97.0 93.7 112.0 132.2
Diluted EPS $0.54 $0.99 $1.58 $1.42 $1.61 $2.31 $2.08 $2.30 $2.98 $2.97 $3.28 $5.61 $6.11 $6.13 $6.08 $7.46 $8.98
Growth (year on year)
Revenue +52.0% +66.0% +44.6% +9.2% +7.0% +27.9% −7.7% +6.3% +15.9% −2.0% +5.5% +33.3% +7.8% −2.8% +2.0% +6.4% +15.1%
EBITDA +55.6% +83.4% +64.4% −4.7% +8.4% +33.1% −12.3% +1.4% +14.4% −6.5% +1.1% +55.5% +8.6% −3.6% +7.0% +7.5% +18.5%
Operating income +56.6% +83.8% +63.5% −11.3% +7.2% +35.7% −15.7% +2.2% +15.6% −9.8% +3.7% +64.4% +9.6% −4.3% +7.8% +8.0% +18.8%
Net income +70.2% +85.0% +61.0% −11.3% +6.7% +35.1% −14.4% +5.8% +23.1% −7.2% +3.9% +64.9% +5.4% −2.8% −3.4% +19.5% +18.0%
Diluted EPS +66.9% +82.7% +59.6% −10.0% +13.6% +42.9% −9.9% +10.8% +29.4% −0.3% +10.4% +71.0% +8.9% +0.3% −0.8% +22.7% +20.4%
Margins
Gross margin 39.4% 40.5% 43.9% 37.6% 38.6% 40.1% 39.1% 38.5% 38.3% 37.8% 38.2% 41.8% 43.3% 44.1% 46.2% 46.9% 48.8%
EBITDA margin 29.8% 32.9% 37.4% 32.6% 33.1% 34.4% 32.7% 31.2% 30.8% 29.4% 28.2% 32.9% 33.1% 32.8% 34.4% 34.8% 35.8%
Operating margin 28.2% 31.2% 35.3% 28.7% 28.7% 30.5% 27.8% 26.8% 26.7% 24.6% 24.1% 29.8% 30.3% 29.8% 31.5% 32.0% 33.0%
Net margin 21.5% 23.9% 26.7% 21.7% 21.6% 22.8% 21.2% 21.1% 22.4% 21.2% 20.9% 25.9% 25.3% 25.3% 24.0% 26.9% 27.6%
Free-cash-flow margin 25.4% 30.7% 27.2% 26.6% 27.4% 30.0% 24.8% 22.6% 24.1% 22.6% 26.7% 25.4% 28.3% 26.0% 27.8% 23.7% 28.4%
Cash flow
Cash from operations 18.6 37.5 50.9 53.7 59.7 81.3 66.2 64.2 77.4 69.4 80.7 104.0 122.2 110.5 118.3 111.5 145.1
Capital spending 2.0 4.3 8.3 8.2 9.6 11.2 12.7 12.5 13.3 10.5 7.3 11.1 10.7 11.0 9.4 12.7 9.0
Free cash flow 16.6 33.3 42.6 45.5 50.1 70.0 53.5 51.8 64.1 58.9 73.4 93.0 111.4 99.6 108.8 98.8 136.1
Stock-based pay 0.9 1.2 1.7 2.3 2.9 3.6 4.2 4.8 5.3 6.1 6.8 7.9 9.0 10.8 11.7 12.9 13.8
Free cash flow after stock pay 15.7 32.1 40.8 43.2 47.3 66.4 49.3 46.9 58.8 52.8 66.5 85.0 102.4 88.8 97.1 85.9 122.3
Balance sheet
Cash 11.3 9.8 10.7 14.3 13.8 21.1 20.5 20.3 25.9 48.8 38.0 34.9 23.6 30.0 29.9 35.9 36.3
Total debt 0.0 0.0 0.0 17.0 35.3 64.3 87.0 115.7 114.5 108.0 112.4 124.7 120.1 111.1 106.6 98.7 80.1
Net debt (negative = net cash) −11.3 −9.8 −10.7 2.7 21.5 43.2 66.5 95.4 88.6 59.2 74.4 89.8 96.4 81.1 76.7 62.7 43.8
Diluted shares 25,892m 26,226m 26,470m 26,087m 24,491m 23,172m 22,001m 21,007m 20,000m 18,596m 17,528m 16,865m 16,326m 15,813m 15,408m 15,005m 14,720m
Returned to shareholders
Dividends — — — 10.5 11.0 11.6 12.2 12.8 13.7 14.1 14.1 14.5 14.8 15.0 15.2 15.4 15.7
Buybacks — 0.0 0.0 22.9 45.0 35.3 29.7 32.9 72.7 66.9 72.4 86.0 89.4 77.6 94.9 90.7 86.4
Total returned — 0.0 0.0 33.4 56.0 46.8 41.9 45.7 86.5 81.0 86.4 100.4 104.2 92.6 110.2 106.1 102.1

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

4 of 6 checks passed · September 26, 2026
What it owns · $404.5bn
Short-term assets $173.9bnLonger-term assets $230.7bn
What it owes, and who funded it · $404.5bn
Short-term liabilities $169.9bnLonger-term liabilities $122.5bnShareholders' equity $112.1bn
  • Short-term assets cover short-term liabilities $173.9bn of assets due within a year against $169.9bn of liabilities due within a year.
  • Short-term assets cover long-term liabilities $173.9bn short-term assets against $122.5bn of longer-dated liabilities.
  • More cash than debt $36.3bn of cash against $78.1bn of debt.
  • Debt below 40% of shareholders' equity Debt is 70% of equity.
  • Debt burden no higher than five years ago Debt to equity moved from 153% to 70% over five years.
  • A year's operating cash flow covers at least 20% of debt $145.1bn of operating cash flow against $78.1bn of debt.
  • Operating profit covers interest at least five times over Interest not separately reported. Not assessable.

From Apple Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

FY2026 Q4 TTM
Buybacks (TTM)
$86.4B
Dividends (TTM)
$15.7B
Returned to shareholders
75%
of free cash flow
Buybacks, last 3 fiscal years
$272B
Diluted share count
−1.9%
year over year
Total shareholder yield
2.1%
dividends 0.3% + buybacks 1.8% of market value
Dividend payout ratio
12%
of net income paid out
R&D spending
9.6%
of revenue
Sales & admin spending
6.2%
of revenue
Days sales outstanding
33 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in technology hardware, storage & peripherals
Last 12 months unless stated AAPL DELL HPQ HPE SMCI SNDK Median
Revenue, last 12 months $478.8bn $151.2bn $59.2bn $41.9bn $39.1bn $29.0bn $3.9bn
Revenue growth, last 12 months 15.1% 49.0% 8.1% 26.6% 77.8% 272.4% 11.3%
Revenue growth, 3-year average 7.7% 17.3% 2.7% 12.2% 76.3% — 2.7%
Revenue growth, latest quarter 11.7% 57.7% 12.5% 33.7% 93.2% 377.9% 22.0%
Gross margin 48.8% 19.8% 19.9% 31.4% 10.8% 80.0% 34.7%
Operating margin 33.0% 9.4% 5.4% 6.2% 7.1% 72.5% 4.1%
Operating margin, 3-year average 32.2% 7.4% 6.2% 4.6% 7.0% 19.2% 4.2%
Net margin 27.6% 7.5% 4.1% 6.7% 5.7% 67.0% 2.0%
Cash from operations / revenue 30.3% 8.0% 7.9% 16.0% −17.4% 60.6% 6.3%
Free-cash-flow margin 28.4% 5.7% 6.6% 9.9% −17.8% 59.9% 3.0%
Free-cash-flow margin, 3-year average 26.7% 4.7% 6.1% 6.7% −9.4% — 4.7%
Stock pay / revenue 2.9% 0.5% 0.8% 1.9% 1.1% 0.9% 1.9%
Change in share count −1.9% −5.7% −2.9% −2.6% 11.0% 7.0% 1.4%

Median of all 27 companies we cover in technology hardware, storage & peripherals. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

27 technology hardware, storage & peripherals companies
Measure Company Peer median Rank
Revenue growth Growth 15.1% 11.3% 11 of 27
Change in growth rate Growth +0.8pp +5.0pp 17 of 27
Gross margin Profitability 48.8% 41.2% 8 of 22
Operating margin Profitability 33.0% 5.3% 4 of 26
Net margin Profitability 27.6% 2.0% 4 of 27
Free-cash-flow margin Cash generation 28.4% 3.6% 5 of 26
Stock pay as % of revenue Cash generation 2.9% 1.9% 17 of 27
Long-term debt as % of assets Balance sheet 16.9% 17.7% 7 of 16
Change in share count Balance sheet -1.9% 1.4% 7 of 27
Days sales outstanding Balance sheet 33 days 54 days 2 of 23

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Where the revenue comes from

Fiscal year to September 27, 2025
Products and services
Line of business Revenue Share YoY
Products $307B 73.8% ▲ 4.1%
iPhone $210B 68.3% ▲ 4.2%
Wearables Home and Accessories $35.7B 11.6% ▼ 3.6%
Mac $33.7B 11.0% ▲ 12.4%
iPad $28B 9.1% ▲ 5.0%
Services $109B 26.2% ▲ 13.5%
Geography
Region Revenue Share YoY
Other Countries $200B 48.1% ▲ 10.0%
United States $152B 36.5% ▲ 6.7%
China $64.4B 15.5% ▼ 3.8%

From Apple Inc.'s 10-K filed October 31, 2025, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.

Who owns it

Funds buying and selling
Reported value
$2.8T
Institutions reporting
6,104
Shares held vs prior quarter
▲ 2.6%
Positions opened / closed
100 / 99

Top buyers and sellers, Q2 2026: 2,672 institutions bought and 3,027 sold ; the biggest buyer was Franklin Resources Inc (+20.6M shares) and the biggest seller Price T Rowe Associates Inc (−40.6M). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Blackrock, Inc. $337B 1.16B 12.0% ▲ 1.6%
Vanguard Capital Management LLC $278B 959.1M 9.9% ▲ 0.6%
State Street Corp $178B 615.1M 6.4% ▲ 2.1%
Geode Capital Management, LLC $107B 371.3M 3.8% ▲ 0.7%
Vanguard Portfolio Management LLC $96.7B 334.1M 3.5% ▲ 0.8%
FMR LLC $94.1B 325.3M 3.4% ▲ 5.8%
Morgan Stanley $70.2B 242.6M 2.5% ▼ 0.8%
Berkshire Hathaway Inc $66B 227.9M 2.4% 0.0%
Jpmorgan Chase & Co $64.5B 228.8M 2.3% ▼ 1.2%
Norges Bank $55.2B 190.7M 2.0% —
Invesco Ltd. $54.4B 188.0M 1.9% ▲ 1.9%
Price T Rowe Associates Inc $46.2B 159.8M 1.7% ▼ 20.3%

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Apple Inc.'s complete shareholder register. Values are as reported by the filers ; 34 inconsistently scaled filing rows were excluded.

Insider trading activity

Full insider history and chart
Insider purchases History → $0 0 trades by 0 insiders, last 12 months Insider sales History → $209M 47 trades by 8 insiders · 58% under pre-set plans
Net ▼ $209M net selling
Insider Date Trade Shares Price Value
Newstead Jennifer SVP, GC and Government Affairs October 27, 2026 Sell pre-set plan 2,399 $343.36 $823,721
Newstead Jennifer SVP, GC and Government Affairs October 20, 2026 Sell pre-set plan 2,399 $339.62 $814,748
Parekh Kevan Senior Vice President, CFO October 16, 2026 Sell pre-set plan 40 $347.46 $13,898
Parekh Kevan Senior Vice President, CFO October 16, 2026 Sell pre-set plan 80 $346.47 $27,718
Parekh Kevan Senior Vice President, CFO October 16, 2026 Sell pre-set plan 880 $345.66 $304,181
Parekh Kevan Senior Vice President, CFO October 16, 2026 Sell pre-set plan 192 $343.68 $65,987
Parekh Kevan Senior Vice President, CFO October 16, 2026 Sell pre-set plan 200 $342.66 $68,532
Borders Ben Principal Accounting Officer October 16, 2026 Sell pre-set plan 40 $347.43 $13,897
Borders Ben Principal Accounting Officer October 16, 2026 Sell pre-set plan 40 $346.22 $13,849
Borders Ben Principal Accounting Officer October 16, 2026 Sell pre-set plan 969 $345.74 $335,022
Borders Ben Principal Accounting Officer October 16, 2026 Sell pre-set plan 80 $344.18 $27,534
Borders Ben Principal Accounting Officer October 16, 2026 Sell pre-set plan 151 $343.08 $51,805

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Trades by members of Congress

All 643 trades and filings

In the last 12 months, 19 members of Congress disclosed 17 purchases and 20 sales of Apple Inc. shares.

  • Pete Sessions(R-TX 17):Sale (full), $250,001 - $500,000, traded October 2, 2026, filed October 27, 2026
  • Pete Sessions(R-TX 17):Sale (full), $100,001 - $250,000, traded September 22, 2026, filed September 22, 2026
  • Cleo Fields(D-LA 6):Purchase, $1,001 - $15,000, traded September 8, 2026, filed October 1, 2026

Value ranges as filed; reports can arrive up to 45 days after a trade.

Earnings dates and SEC filings

Results announcements

Next expected around January 28, 2027 estimated from the company's past filing pattern, not announced

  • November 2, 2026
  • July 30, 2026
  • April 30, 2026
  • January 29, 2026
  • October 30, 2025
  • July 31, 2025

Recent SEC filings

Data status

When each part of this page on Apple Inc. was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Apple Inc. in brief

What does Apple Inc. do?
Apple designs the iPhone, Mac, iPad and wearables, alongside a growing services business spanning the App Store, iCloud and media subscriptions.
What is Apple Inc.'s stock ticker?
Apple Inc. trades under the ticker AAPL on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Apple Inc.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Apple Inc. reported revenue of $479B, 15.1% higher than a year earlier, according to its SEC filings.
What is Apple Inc.'s free cash flow?
Apple Inc.'s free-cash-flow margin is 28.4% of revenue over the trailing twelve months, ranking 5 of the 26 technology hardware, storage & peripherals companies we cover.
What is Apple Inc.'s fair value (intrinsic value) per share?
Our discounted-cash-flow model of Apple Inc.'s free cash flow after stock-based pay gives ~$210 per share in the base case, and ~$160–$280 across growth scenarios. These are model values under stated assumptions — not a price target or a recommendation.
Who are Apple Inc.'s largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Blackrock, Inc., Vanguard Capital Management LLC and State Street Corp. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
Is Apple Inc. buying back stock, and does it pay a dividend?
Apple Inc. spent $86.4B on share repurchases over the trailing twelve months, and its diluted share count fell 1.9% over the year.
What is Apple Inc.'s market cap?
On September 25, 2026, Apple Inc.'s market capitalisation was about $5T, with a price-to-earnings ratio of 38.0 and net debt of $43.8B. Market figures come from third-party market data and may be delayed.
Does Apple Inc. pay a dividend?
Yes: Apple Inc. paid $15.7B in dividends over the trailing twelve months, a dividend yield of 0.32% and a payout ratio of 11.9%.
How much debt does Apple Inc. have?
Apple Inc.'s debt-to-equity ratio is 69.7%, from its latest balance sheet (153.3% five years earlier). The financial health section below sets out its other solvency checks.
Who are Apple Inc.'s competitors?
In our Technology Hardware, Storage & Peripherals peer group, the companies closest to Apple Inc. are Dell Technologies, HP Inc., Hewlett Packard Enterprise, Supermicro and Sandisk. The side-by-side comparison below sets their revenue, margins and growth against Apple Inc.'s.
Are insiders buying or selling Apple Inc. stock?
Over the last 12 months, Apple Inc.'s directors and officers reported 0 open-market purchases and 47 sales on Form 4. The insider trading page charts every trade.
When is Apple Inc.'s next earnings date?
Around January 28, 2027, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Apple Inc. announces its own schedule.