Celsius Holdings, Inc. insider trading
Every open-market purchase and sale by Celsius Holdings, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following Celsius Holdings, Inc.’s insiders pay?
From March 12, 2010 to September 16, 2026, 26 insiders reported 22 open-market purchases and 90 sales not made under a pre-set plan in Celsius Holdings, Inc. After sales, the shares moved +2.5% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on November 13, 2025 into $6,801 by November 2, 2026, −33.1% a year. It held shares 100% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $11,378 (+14.4% a year), and held throughout $11,378 (+14.4%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Milmoe William H. and related entities | 10% owner | 3 | — | — | 25 | −13.8% (25) | October 15, 2025 |
| Fieldly John | Chief Executive Officer | 2 | — | — | 8 | +11.5% (8) | September 10, 2026 |
| Kravitz Hal | Director | 4 | — | — | 5 | +16.9% (5) | September 16, 2026 |
| Desantis Carl and related entities | 10% owner | 2 | — | — | 5 | +89.6% (5) | November 14, 2022 |
| Chau Hoi Shuen Solina Holly | 10% owner | 2 | — | — | 4 | +50.1% (4) | August 17, 2023 |
| Storey Paul H. | Chief Supply Chain Officer | 0 | — | — | 6 | −53.4% (6) | September 5, 2025 |
| Castaldo Nicholas | Director | 0 | — | — | 5 | +34.0% (5) | March 5, 2024 |
| Guilfoyle Tony | Chief Commercial Officer | 0 | — | — | 5 | −73.9% (5) | March 5, 2024 |
| Langhans Jarrod | Chief Financial Officer | 0 | — | — | 4 | −69.4% (4) | April 19, 2024 |
| Levy Caroline S | Director | 0 | — | — | 4 | −8.1% (4) | March 13, 2025 |
| Harrington Kevin | Director | 0 | — | — | 3 | +298.9% (3) | June 15, 2021 |
| Li Ka Shing | 10% owner | 2 | — | — | 1 | −4.6% (1) | June 17, 2021 |
| Russell Joyce | Director | 0 | — | — | 3 | −8.3% (2) | March 3, 2026 |
| Cotton Geary | CFO | 2 | — | — | 0 | — | May 24, 2010 |
| David Toby | Executive Vice President | 0 | — | — | 2 | −69.9% (2) | January 5, 2024 |
| Desantis Dean | 10% owner | 0 | — | — | 2 | −75.8% (2) | May 22, 2024 |
| Hanson Eric | President & COO | 2 | — | — | 0 | — | May 26, 2026 |
| Lynch Thomas E | Director | 0 | — | — | 2 | +142.3% (2) | June 15, 2021 |
| Ruberti Alexandre | Director | 0 | — | — | 2 | −69.3% (2) | March 5, 2024 |
| Desantis Damon | Director | 1 | — | — | 0 | — | September 15, 2026 |
| Haley Stephen Carroll | CEO/President | 1 | — | — | 0 | — | September 1, 2010 |
| Lau Tsz Ho Tony | Director | 0 | — | — | 1 | −1.2% (1) | June 15, 2021 |
| Leissner Tim | Director | 1 | — | — | 0 | — | January 31, 2017 |
| Miller Cheryl | Director | 0 | — | — | 1 | −80.3% (1) | March 5, 2024 |
| Negron-Carballo Edwin | CFO | 0 | — | — | 1 | −1.2% (1) | June 15, 2021 |
| Watson Kyle Audrey | Chief Marketing Officer | 0 | — | — | 1 | −78.0% (1) | March 14, 2024 |
When several insiders traded Celsius Holdings, Inc.
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Celsius Holdings, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −38.5% against the index. After 8 selling crowds, +23.7%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| September 30, 2026 | 3 buying | not yet | not yet | not yet |
| May 29, 2026 | 3 buying | −2.8% | not yet | not yet |
| December 31, 2025 | 2 buying | −21.9% | −38.5% | not yet |
| September 30, 2025 | 3 selling | −23.2% | −39.2% | −68.2% |
| March 31, 2025 | 3 selling | +18.4% | +41.6% | −22.1% |
| December 29, 2023 | 3 selling | +35.2% | −11.2% | −76.6% |
| May 31, 2023 | 3 selling | +46.2% | +11.3% | +63.1% |
| January 31, 2023 | 3 selling | −2.3% | +27.3% | +30.6% |
| August 31, 2022 | 3 selling | +4.0% | −11.6% | +71.6% |
| June 30, 2021 | 10 selling | +17.2% | −16.2% | −3.6% |
| August 31, 2020 | 4 selling | +62.0% | +187.3% | +289.8% |