undamentalytics Newsletter

Celsius Holdings, Inc. insider trading

Every open-market purchase and sale by Celsius Holdings, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Celsius Holdings, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Celsius Holdings, Inc.’s insiders pay?

From March 12, 2010 to September 16, 2026, 26 insiders reported 22 open-market purchases and 90 sales not made under a pre-set plan in Celsius Holdings, Inc. After sales, the shares moved +2.5% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on November 13, 2025 into $6,801 by November 2, 2026, −33.1% a year. It held shares 100% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $11,378 (+14.4% a year), and held throughout $11,378 (+14.4%).

$0$5.0k$10.0k 20252026 $11.4k$11.4k$6.8k
Copying Celsius Holdings, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Celsius Holdings, Inc.'s insiders from November 13, 2025, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 100% of the time.
Celsius Holdings, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Milmoe William H. and related entities 10% owner 3 — — 25 −13.8% (25) October 15, 2025
Fieldly John Chief Executive Officer 2 — — 8 +11.5% (8) September 10, 2026
Kravitz Hal Director 4 — — 5 +16.9% (5) September 16, 2026
Desantis Carl and related entities 10% owner 2 — — 5 +89.6% (5) November 14, 2022
Chau Hoi Shuen Solina Holly 10% owner 2 — — 4 +50.1% (4) August 17, 2023
Storey Paul H. Chief Supply Chain Officer 0 — — 6 −53.4% (6) September 5, 2025
Castaldo Nicholas Director 0 — — 5 +34.0% (5) March 5, 2024
Guilfoyle Tony Chief Commercial Officer 0 — — 5 −73.9% (5) March 5, 2024
Langhans Jarrod Chief Financial Officer 0 — — 4 −69.4% (4) April 19, 2024
Levy Caroline S Director 0 — — 4 −8.1% (4) March 13, 2025
Harrington Kevin Director 0 — — 3 +298.9% (3) June 15, 2021
Li Ka Shing 10% owner 2 — — 1 −4.6% (1) June 17, 2021
Russell Joyce Director 0 — — 3 −8.3% (2) March 3, 2026
Cotton Geary CFO 2 — — 0 — May 24, 2010
David Toby Executive Vice President 0 — — 2 −69.9% (2) January 5, 2024
Desantis Dean 10% owner 0 — — 2 −75.8% (2) May 22, 2024
Hanson Eric President & COO 2 — — 0 — May 26, 2026
Lynch Thomas E Director 0 — — 2 +142.3% (2) June 15, 2021
Ruberti Alexandre Director 0 — — 2 −69.3% (2) March 5, 2024
Desantis Damon Director 1 — — 0 — September 15, 2026
Haley Stephen Carroll CEO/President 1 — — 0 — September 1, 2010
Lau Tsz Ho Tony Director 0 — — 1 −1.2% (1) June 15, 2021
Leissner Tim Director 1 — — 0 — January 31, 2017
Miller Cheryl Director 0 — — 1 −80.3% (1) March 5, 2024
Negron-Carballo Edwin CFO 0 — — 1 −1.2% (1) June 15, 2021
Watson Kyle Audrey Chief Marketing Officer 0 — — 1 −78.0% (1) March 14, 2024

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Celsius Holdings, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Celsius Holdings, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −38.5% against the index. After 8 selling crowds, +23.7%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
September 30, 20263 buyingnot yetnot yetnot yet
May 29, 20263 buying−2.8%not yetnot yet
December 31, 20252 buying−21.9%−38.5%not yet
September 30, 20253 selling−23.2%−39.2%−68.2%
March 31, 20253 selling+18.4%+41.6%−22.1%
December 29, 20233 selling+35.2%−11.2%−76.6%
May 31, 20233 selling+46.2%+11.3%+63.1%
January 31, 20233 selling−2.3%+27.3%+30.6%
August 31, 20223 selling+4.0%−11.6%+71.6%
June 30, 202110 selling+17.2%−16.2%−3.6%
August 31, 20204 selling+62.0%+187.3%+289.8%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

← Back to Celsius Holdings, Inc. · Funds · Politicians