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Traeger, Inc. (COOK) stock

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NYSE: COOK NYSE Household Appliances Next results ~November 4, 2026

D Fundamentals grade

Traeger, Inc. is a US-listed company in the household appliances industry. Its financial year ends in December.

Stock price today

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Third-party market data · may be delayed

Fair value per share

Under review: after-tax interest is 367% of the cash flow left for shareholders; our flat discount rate doesn't yet reflect debt this heavy.

Price vs value

Under review: after-tax interest is 367% of the cash flow left for shareholders; our flat discount rate doesn't yet reflect debt this heavy. We'll show the comparison once resolved.

Traeger, Inc. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders0 buying, 1 selling0 purchases and 1 sale by directors and officers, last 12 monthsInsider trades
  • Funds43 adding, 23 cuttingOf 6 active managers that changed their stake, 5 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Traeger files

Where Traeger stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $485m, down 16.3% on a year earlier, a steeper fall than the 15.3% decline a quarter earlier. That puts it 284 of 294 for growth among the consumer discretionary companies we cover. Free-cash-flow margin rose to 12.6% from 1.9% a year earlier. Operating margin narrowed to -20.2% from -1.8%. The diluted share count is down 46.9% on a year earlier, which lifts each remaining share. Against its peers on growth, profitability, cash generation and balance sheet, it grades D. It passes 1 of our 7 financial-health checks.

Our model value for Traeger is under review, so past values are not shown until it is resolved.

Source: 10-Q filed August 6, 2026 on SEC EDGAR · Financials · Valuation

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~November 4, 2026 (estimated)

Traeger, Inc.'s trailing-twelve-month revenue fell 16.3% year on year, with a free-cash-flow margin of 12.6%. Where it stands out: free-cash-flow margin of 12.6% ranks 77 of 449 consumer discretionary companies we cover. Where it lags: revenue growth of -16.3% ranks 416 of 452 consumer discretionary companies we cover.

Our discounted-cash-flow model values the business at ~$73 per share in the base case (~$24–$140 across growth scenarios) — model values under stated assumptions, not a price target.

Current signal Free cash flow diverging from earnings: TTM free cash flow grew 460.2% while net income fell 222.7%: a 683pp divergence.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

Nothing in Traeger, Inc.'s latest figures clears our strength thresholds.

Things to watch

  • Results due soon. Results are expected around 4 November; the share price can move sharply on the day.
  • Revenue shrinking. Revenue fell 16.3% over the last 12 months.
  • Loss-making. Operating margin is -20.2%: costs exceed revenue.
  • Margins narrowing. Operating margin is down 18.4 points on a year ago.
  • Share dilution. Diluted shares rose 4.0% in a year.
  • Volatile shares. Over the past year the shares showed annualised volatility of 93% and a beta of 1.4 against the S&P 500.

Latest results: FY2026 Q2

Filed August 6, 2026
Earnings per share
$0.53 against an average estimate of -$1.57: beat by 133.8%
Revenue
$120m, down 17.4% on a year earlier
Share reaction
-13.6% in the first session after the results on August 5, 2026, against -0.4% for the S&P 500
Guidance given
total revenue $435m to $465m (Full Year Fiscal 2026); gross Margin 40% to 41% (Full Year Fiscal 2026)
Next report
November 4, 2026; average EPS estimate -$4.54

Traeger's figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day-1.2%
  • 1 week+12.5%
  • 1 month-1.5%
  • This year-3.2%
  • 1 year+13.7%
  • 5 years-95.1%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

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Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$485M
Operating margin
-20.2%
Net margin
-23.2%
EPS (TTM, diluted)
$-42.84

Growth

Revenue growth
−16.3%
Change in growth rate
−1.0 pts
Share count change
+4.0%

Cash

Free cash flow (TTM)
$61.1M
FCF margin
12.6%
Stock pay % of revenue
2.3%

Earnings

Last results
August 5, 2026
Next results (est.)
November 4, 2026

News & updates

Updated October 31, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Leadership
  2. Results
  3. Guidance

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Traeger, Inc. valuation models and calculator

Fundamentalytics rating

model v1.6 · 2026-11-03

Not rated: held for review: after-tax interest is 367% of the cash flow left for shareholders; our flat discount rate doesn't yet reflect debt this heavy.

The inputs used by the models below have passed source checks. Individual model values are available below and in the interactive valuator. Their differences are shown explicitly; the platform combined value and recommendation remain withheld.

Valuation models

We value Traeger, Inc. as an operating company, with every model that fits that kind of business. Cost of equity 9.4%: the 10-year Treasury yield (4.9%) plus a beta of 1 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Cash-flow model (DCF) Free cash flow to the firm (after stock pay, with after-tax interest added back), grown then faded to 2.5%, discounted at 8.5% as the firm rate, less debt and other claims. — Does not apply: This model is withheld pending its input or assumption review.
Forward price-to-earnings vs peers Next year's consensus earnings per share times peers' typical (harmonic-mean) forward price-to-earnings. Uses analysts' consensus estimates (third-party data), not our forecasts. ~$5.5 ~$3.8–$9.2 Left out: out of range vs price (0.11x)
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. — Does not apply: This model is withheld pending its input or assumption review.
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. — Does not apply: This model is withheld pending its input or assumption review.
Combined value Individual source-checked model scenarios are available. The platform combined value and recommendation remain withheld. — Combined value withheld. Review the individual models and their assumptions.

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Traeger, Inc. with Consumer Discretionary sector in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

Valuation multiples over time Market data may be delayed

At fiscal year end 20212022202320242025
Share price$608.00$141.00$136.50$119.50$54.00
Market value$68.3bn$16.9bn$16.9bn$15.2bn$7.2bn
+ Net debt (− = net cash)$413m$449m$402m$394m$384m
Enterprise value$68.7bn$17.3bn$17.3bn$15.6bn$7.6bn
Multiples
Price / sales 87.0x25.7x27.9x25.2x12.8x
Price / earnings —————
Price / free cash flow ——n/mn/mn/m
EV / EBITDA ———n/m—

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

37 /100

Weak moat

How hard Traeger's competitive advantage looks for rivals to wear away, judged from 6 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 0 / 20

    Cash operating profit has been a median 0.6% of total assets over 5 years.

  • Pricing power 13 / 20

    Gross margin has been a median 40.1%, moving by 2.6 percentage points (standard deviation) across 6 years.

  • Durability 10 / 20

    Operating margin has been a median -11.7%; its worst year was -45.4%.

  • Cash conversion 10 / 20

    Free cash flow was positive in 5 of 6 years, at a median 3.7% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (42 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Next results: November 4, 2026, after the close. Analysts expect revenue of $79m and EPS of −$4.54 (range −$7.00 to −$2.78) for the quarter.

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current −$0.05 +99% $446m −20%
Next $0.43 +1037% $465m +4%

Next year's EPS estimate has moved −35.2% in 90 days, across 6 analysts.

How the EPS forecast has moved

The consensus EPS forecast for the current fiscal year is −97.8% on 90 days ago. In the last 30 days, 1 analyst raised Traeger, Inc.'s forecast and 0 cut it.

Consensus EPS forecast Traeger, Inc., last 90 days
−$3.00 −$2.00 −$1.00 $0.00 $1.00 90 days ago 60 days ago 30 days ago 7 days ago Now Current fiscal year, 90 days ago: −$2.06 Current fiscal year, 60 days ago: −$0.05 Current fiscal year, 30 days ago: −$0.05 Current fiscal year, 7 days ago: −$0.05 Current fiscal year, Now: −$0.05 −$0.05 Next fiscal year, 90 days ago: $0.66 Next fiscal year, 60 days ago: $0.43 Next fiscal year, 30 days ago: $0.43 Next fiscal year, 7 days ago: $0.43 Next fiscal year, Now: $0.43 $0.43

Average of analysts' published estimates (third-party data).

View chart data
Period Current fiscal yearNext fiscal year
90 days ago −$2.06$0.66
60 days ago −$0.05$0.43
30 days ago −$0.05$0.43
7 days ago −$0.05$0.43
Now −$0.05$0.43

Earnings against estimates

Quarter toEstimateActualSurprise
Jun 2026 −$1.57 $0.53 +133.8%
Mar 2026 −$3.38 $1.49 +144.1%
Dec 2025 $0.38 $0.50 +33.3%
Sept 2025 −$1.93 −$8.50 −340.7%

Adjusted EPS as companies report it, against the average analyst estimate.

Management guidance

Earnings release, August 5, 2026
  • Total revenue Full Year Fiscal 2026 $435m to $465m Lowered
    “Total revenue is expected to be betw een $435 million and $465 million” source
  • Gross Margin Full Year Fiscal 2026 40% to 41% Raised
    “Gross Margin is expected to be between 40.0% and 41.0%” source
  • Adjusted EBITDA Full Year Fiscal 2026 $57m to $67m Non-GAAP Maintained
    “Adjusted EBITDA is expected to be between $57 million and $67 million” source
  • Free Cash Flow Full Year Fiscal 2026 about $30m Non-GAAP
    “Free Cash Flow is expected to be at least $30 million” source

Figures and quotations are management's, copied from the company's own press release (SEC 8-K exhibit) and checked word for word against it. Forward-looking statements are the company's expectations, not ours and not advice; guidance can change or be missed.

Analyst recommendations

7 analysts, Oct 2026
Buy114%
Hold686%
Sell00%

Monthly trend

  1. Oct 2026167
  2. Sep 2026167
  3. Aug 2026167

Counts of recommendations published by analysts covering Traeger, Inc., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
7.8%
of tradable shares
Days to cover
1
at average volume
Short interest, 1 month
+6%
to October 15, 2026
Held by institutions
71%
of shares
Held by insiders
18.3%
of shares
Employees
433
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

What moved the share price

Last 12 months +13.7%

$46.00 on October 31, 2025 to $52.29

ThenNowEffect
Revenue (last 12 months) $579m $485m −16.3%
P/S multiple 0.2x 0.3x +41.2%
Share count 3m 3m −3.8%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

Last 3 years −64.1%

$145.50 on November 3, 2023 to $52.29

ThenNowEffect
Revenue (last 12 months) $557m $485m −12.9%
P/S multiple 0.6x 0.3x −54.3%
Share count 2m 3m −9.7%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 20222023202420252026 to date
Return
COOK−77%−3%−13%−55%−3%
Industry peers (median)——+1%+1%+21%
S&P 500−18%+26%+25%+18%+11%
Months that ended higher
COOK17%67%58%25%46%
S&P 50042%67%75%75%46%
Largest fall from a high during the year
COOK−79%−65%−40%−72%−58%
S&P 500−25%−10%−8%−19%−9%

Worst fall since July 29, 2021: 99% from August 10, 2021 to March 25, 2026. Getting back needed a 6380% gain, and the shares have not yet recovered.

Price behaviour

52-week range
$24.42 – $82.00
From 52-week high
−36.2%
vs 50-day average
+5.0%
vs 200-day average
+2.7%
Volatility (1 year)
93%
Beta vs S&P 500
1.38

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
5 up, 7 down
typical move ±13.5%
After a week
7 up, 5 down
typical move ±15.3%
After a month
7 up, 5 down
typical move ±23.3%
Results releasedNext dayS&P 500 next day5 days21 days
August 5, 2026 −13.6% −0.4% −10.9% −29.3%
May 11, 2026 −5.7% +0.1% +12.8% +38.4%
May 1, 2025 0.0% +2.2% −4.8% −8.9%
March 6, 2025 −2.7% −1.2% −21.0% −33.5%
November 6, 2024 −0.6% +3.3% −10.6% −4.3%
August 6, 2024 +32.6% +0.2% +32.1% +61.4%
May 8, 2024 +4.3% +0.6% +2.6% +8.7%
March 7, 2024 −8.5% +0.4% +7.2% +7.2%
November 8, 2023 −20.6% −0.7% −18.6% −24.0%
August 2, 2023 +32.1% −1.7% +27.3% +0.9%
May 10, 2023 +28.8% +0.3% +17.8% +46.3%
March 16, 2023 +13.0% +0.6% +18.2% +16.4%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Traeger, Inc. in five measures

Fundamentals grade D
Growth Profitability Cash Balance sheet

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Traeger, Inc.
$450M $500M $550M $600M $650M FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue (TTM), FY23 Q3: $580.5M Revenue (TTM), FY23 Q4: $605.9M Revenue (TTM), FY24 Q1: $597.6M Revenue (TTM), FY24 Q2: $594.6M Revenue (TTM), FY24 Q3: $598.9M Revenue (TTM), FY24 Q4: $604.1M Revenue (TTM), FY25 Q1: $602.4M Revenue (TTM), FY25 Q2: $579.5M Revenue (TTM), FY25 Q3: $582.8M Revenue (TTM), FY25 Q4: $559.5M Revenue (TTM), FY26 Q1: $510.3M Revenue (TTM), FY26 Q2: $485M $485M

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue (TTM)
FY23 Q3 $580.5M
FY23 Q4 $605.9M
FY24 Q1 $597.6M
FY24 Q2 $594.6M
FY24 Q3 $598.9M
FY24 Q4 $604.1M
FY25 Q1 $602.4M
FY25 Q2 $579.5M
FY25 Q3 $582.8M
FY25 Q4 $559.5M
FY26 Q1 $510.3M
FY26 Q2 $485M
Revenue growth, TTM YoY Traeger, Inc.
-20% -10% 0% 10% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue growth, TTM YoY, FY23 Q3: -16.2% Revenue growth, TTM YoY, FY23 Q4: -7.6% Revenue growth, TTM YoY, FY24 Q1: 2.1% Revenue growth, TTM YoY, FY24 Q2: 6.8% Revenue growth, TTM YoY, FY24 Q3: 3.2% Revenue growth, TTM YoY, FY24 Q4: -0.3% Revenue growth, TTM YoY, FY25 Q1: 0.8% Revenue growth, TTM YoY, FY25 Q2: -2.5% Revenue growth, TTM YoY, FY25 Q3: -2.7% Revenue growth, TTM YoY, FY25 Q4: -7.4% Revenue growth, TTM YoY, FY26 Q1: -15.3% Revenue growth, TTM YoY, FY26 Q2: -16.3% -16.3%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue growth, TTM YoY
FY23 Q3 -16.2%
FY23 Q4 -7.6%
FY24 Q1 2.1%
FY24 Q2 6.8%
FY24 Q3 3.2%
FY24 Q4 -0.3%
FY25 Q1 0.8%
FY25 Q2 -2.5%
FY25 Q3 -2.7%
FY25 Q4 -7.4%
FY26 Q1 -15.3%
FY26 Q2 -16.3%
Operating margin (TTM) Traeger, Inc.
-30% -20% -10% 0% 10% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Operating margin (TTM), FY23 Q3: -11.2% Operating margin (TTM), FY23 Q4: -9.2% Operating margin (TTM), FY24 Q1: -8.7% Operating margin (TTM), FY24 Q2: -3.3% Operating margin (TTM), FY24 Q3: -2.4% Operating margin (TTM), FY24 Q4: -0.5% Operating margin (TTM), FY25 Q1: 0.1% Operating margin (TTM), FY25 Q2: -1.8% Operating margin (TTM), FY25 Q3: -14.8% Operating margin (TTM), FY25 Q4: -17.5% Operating margin (TTM), FY26 Q1: -20.0% Operating margin (TTM), FY26 Q2: -20.2% -20.2%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Operating margin (TTM)
FY23 Q3 -11.2%
FY23 Q4 -9.2%
FY24 Q1 -8.7%
FY24 Q2 -3.3%
FY24 Q3 -2.4%
FY24 Q4 -0.5%
FY25 Q1 0.1%
FY25 Q2 -1.8%
FY25 Q3 -14.8%
FY25 Q4 -17.5%
FY26 Q1 -20.0%
FY26 Q2 -20.2%
FCF margin (TTM) Traeger, Inc.
0% 5% 10% 15% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 FCF margin (TTM), FY23 Q3: 6.2% FCF margin (TTM), FY23 Q4: 7.2% FCF margin (TTM), FY24 Q1: 8.5% FCF margin (TTM), FY24 Q2: 3.4% FCF margin (TTM), FY24 Q3: 3.6% FCF margin (TTM), FY24 Q4: 1.9% FCF margin (TTM), FY25 Q1: 1.2% FCF margin (TTM), FY25 Q2: 1.9% FCF margin (TTM), FY25 Q3: 0.8% FCF margin (TTM), FY25 Q4: 2.3% FCF margin (TTM), FY26 Q1: 9.8% FCF margin (TTM), FY26 Q2: 12.6% 12.6%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period FCF margin (TTM)
FY23 Q3 6.2%
FY23 Q4 7.2%
FY24 Q1 8.5%
FY24 Q2 3.4%
FY24 Q3 3.6%
FY24 Q4 1.9%
FY25 Q1 1.2%
FY25 Q2 1.9%
FY25 Q3 0.8%
FY25 Q4 2.3%
FY26 Q1 9.8%
FY26 Q2 12.6%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-Q, 10-Q/A. Generated November 3, 2026. Definitions in our methodology.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2019 Dec 2019 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025 LTM Jun 2026
Income
Revenue 363 546 786 656 606 604 560 485
Gross profit 156 235 301 229 224 255 219 193
EBITDA 44 91 −27 −310 −20 32 −62 −63
Operating income 10 58 −61 −346 −55 −3 −98 −98
Net income −30 31 −92 −382 −84 −34 −115 −113
Diluted EPS −$0.27 $0.29 −$0.82 −$3.19 −$0.68 −$0.27 −$0.87 —
Growth (year on year)
Revenue — +50.2% +43.9% −16.5% −7.6% −0.3% −7.4% −16.3%
EBITDA — +108.7% −129.5% — — — −293.2% −350.9%
Operating income — +458.1% −204.8% — — — — —
Net income — — −395.5% — — — — —
Diluted EPS — — −382.8% — — — — —
Margins
Gross margin 42.9% 43.0% 38.3% 34.9% 36.9% 42.3% 39.2% 39.9%
EBITDA margin 12.0% 16.7% −3.4% −47.3% −3.3% 5.4% −11.2% −12.9%
Operating margin 2.9% 10.7% −7.8% −52.7% −9.2% −0.5% −17.5% −20.2%
Net margin −8.1% 5.7% −11.7% −58.3% −13.9% −5.6% −20.6% −23.2%
Free-cash-flow margin 3.0% 5.9% −6.5% −2.0% 7.3% 2.0% 2.4% 12.7%
Cash flow
Cash from operations 18 47 −28 5 64 24 21 68
Capital spending 8 14 22 18 20 12 7 7
Free cash flow 11 32 −51 −13 44 12 14 62
Stock-based pay 2 13 81 88 53 28 15 11
Free cash flow after stock pay 9 20 −132 −101 −9 −16 −2 50
Balance sheet
Cash 7 12 17 39 30 15 20 60
Total debt 0 440 429 488 432 409 404 400
Net debt (negative = net cash) −7 429 413 449 402 394 384 341
Diluted shares 109m 109m 112m 120m 124m 127m 133m —

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

1 of 7 checks passed · June 30, 2026
What it owns · $655m
Short-term assets $222mLonger-term assets $433m
What it owes, and who funded it · $655m
Short-term liabilities $64mLonger-term liabilities $424mShareholders' equity $167m
  • Short-term assets cover short-term liabilities $222m of assets due within a year against $64m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $222m short-term assets against $424m of longer-dated liabilities.
  • More cash than debt $60m of cash against $400m of debt.
  • Debt below 40% of shareholders' equity Debt is 239% of equity.
  • Debt burden no higher than five years ago Debt to equity moved from 63% to 239% over five years.
  • A year's operating cash flow covers at least 20% of debt $68m of operating cash flow against $400m of debt.
  • Operating profit covers interest at least five times over Operating income of −$98m against $31m of interest.

From Traeger, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

Diluted share count
+4.0%
year over year
Days sales outstanding
56 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in household appliances
Last 12 months unless stated COOK HBB PLBL WHR Median
Revenue, last 12 months $485m $610m $26m $14.6bn $548m
Revenue growth, last 12 months −16.3% −3.3% −12.6% −6.4% −9.5%
Revenue growth, 3-year average −4.5% −0.1% — −8.9% −4.5%
Revenue growth, latest quarter −17.4% 11.6% — −8.8% −8.8%
Gross margin 39.9% 33.1% 7.3% 13.1% 23.1%
Operating margin −20.2% 12.5% −28.6% 2.9% −8.6%
Operating margin, 3-year average −8.4% 8.9% — 3.3% 3.3%
Net margin −23.2% 9.4% −22.6% −0.8% −11.7%
Cash from operations / revenue 14.0% 16.2% −24.1% 2.1% 8.1%
Free-cash-flow margin 12.6% 15.9% −24.6% −0.6% 6.0%
Free-cash-flow margin, 3-year average 6.0% 8.7% — 0.8% 6.0%
Stock pay / revenue 2.3% 0.8% — 0.7% 0.8%
Change in share count 4.0% −1.5% 0.7% 10.3% 2.4%

Median of all 4 companies we cover in household appliances. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

454 consumer discretionary companies
Measure Company Peer median Rank
Revenue growth Growth -16.3% 4.3% 416 of 452
Change in growth rate Growth -1.0pp -0.0pp 295 of 452
Gross margin Profitability 39.9% 37.1% 159 of 355
Operating margin Profitability -20.2% 4.1% 358 of 415
Net margin Profitability -23.2% 2.5% 403 of 454
Free-cash-flow margin Cash generation 12.6% 4.1% 77 of 449
Stock pay as % of revenue Cash generation 2.3% 0.8% 332 of 403
Long-term debt as % of assets Balance sheet 61.1% 18.2% 281 of 317
Change in share count Balance sheet 4.0% 0.0% 319 of 408
Days sales outstanding Balance sheet 56 days 23 days 234 of 299

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Where the revenue comes from

Fiscal year to December 31, 2025
Products and services
Line of business Revenue Share YoY
Grills $298M 53.3% ▼ 8.2%
Accessories $134M 24.0% ▼ 16.3%
Consumables $127M 22.8% ▲ 6.9%
Geography
Region Revenue Share YoY
North America $515M 92.0% ▼ 5.1%
Non North America $44.8M 8.0% ▼ 27.3%

From Traeger, Inc.'s 10-K filed March 6, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.

Who owns it

Funds buying and selling
Reported value
$81.3M
Institutions reporting
66
Shares held vs prior quarter
▲ 19.1%
Positions opened / closed
28 / 9

Top buyers and sellers, Q2 2026: 43 institutions bought and 23 sold ; the biggest buyer was Nantahala Capital Management, LLC (+63K shares) and the biggest seller Artisan Partners Limited Partnership (−34K). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Ontario Teachers Pension Plan Board $38.9M 494K 47.9% 0.0%
Nantahala Capital Management, LLC $13.1M 166K 16.1% ▲ 61.8%
Vanguard Capital Management LLC $5.3M 68K 6.6% ▲ 37.5%
AQR Capital Management LLC $3.8M 48K 4.7% New
Morgan Stanley $3.1M 39K 3.8% ▲ 98.4%
Glendon Capital Management LP $3M 38K 3.7% 0.0%
Karl Kapital LLC $2.1M 27K 2.6% New
Invesco Ltd. $1.8M 23K 2.3% New
Blackrock, Inc. $1.7M 22K 2.1% ▼ 57.8%
Geode Capital Management, LLC $1M 13K 1.2% ▼ 43.1%
Vanguard Fiduciary Trust Co $603,207 8K 0.7% ▼ 2.6%
Jane Street Group, LLC $478,577 6K 0.6% New

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Traeger, Inc.'s complete shareholder register. Values are as reported by the filers ; 3 inconsistently scaled filing rows were excluded.

Insider trading activity

Full insider history and chart
Insider purchases History → $0 0 trades by 0 insiders, last 12 months Insider sales History → $152,075 1 trade by 1 insider · 0% under pre-set plans
Net ▼ $152,075 net selling
Insider Date Trade Shares Price Value
Vandenakker Cole Chief Sales Officer August 27, 2026 Sell 2,750 $55.30 $152,075

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Earnings dates and SEC filings

Results announcements

Next expected around November 4, 2026 estimated from the company's past filing pattern, not announced

  • August 5, 2026
  • May 11, 2026
  • May 1, 2025
  • March 6, 2025
  • November 6, 2024
  • August 6, 2024

Recent SEC filings

Data status

When each part of this page on Traeger, Inc. was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Traeger, Inc. in brief

What does Traeger, Inc. do?
Traeger, Inc. is a US-listed company in the household appliances industry. Its financial year ends in December.
What is Traeger, Inc.'s stock ticker?
Traeger, Inc. trades under the ticker COOK on NYSE. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Traeger, Inc.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Traeger, Inc. reported revenue of $485M, 16.3% lower than a year earlier, according to its SEC filings.
What is Traeger, Inc.'s free cash flow?
Traeger, Inc.'s free-cash-flow margin is 12.6% of revenue over the trailing twelve months, ranking 77 of the 449 consumer discretionary companies we cover.
Who are Traeger, Inc.'s largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Ontario Teachers Pension Plan Board, Nantahala Capital Management, LLC and Vanguard Capital Management LLC. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
What is Traeger, Inc.'s market cap?
On December 31, 2025, Traeger, Inc.'s market capitalisation was about $7.2B and net debt of $384M. Market figures come from third-party market data and may be delayed.
How much debt does Traeger, Inc. have?
Traeger, Inc.'s debt-to-equity ratio is 239.2%, from its latest balance sheet (62.6% five years earlier). The financial health section below sets out its other solvency checks.
Who are Traeger, Inc.'s competitors?
In our Household Appliances peer group, the companies closest to Traeger, Inc. are Hamilton Beach Brands Holding Co, Polibeli Group Ltd and Whirlpool Corp. The side-by-side comparison below sets their revenue, margins and growth against Traeger, Inc.'s.
Are insiders buying or selling Traeger, Inc. stock?
Over the last 12 months, Traeger, Inc.'s directors and officers reported 0 open-market purchases and 1 sales on Form 4. The insider trading page charts every trade.
When is Traeger, Inc.'s next earnings date?
Around November 4, 2026, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Traeger, Inc. announces its own schedule.