undamentalytics Newsletter

Harte Hanks Inc insider trading

Every open-market purchase and sale by Harte Hanks Inc's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No open-market insider trades reported in the last five years.

Does following Harte Hanks Inc’s insiders pay?

From December 10, 2010 to May 30, 2025, 16 insiders reported 51 open-market purchases and 6 sales not made under a pre-set plan in Harte Hanks Inc. Twelve months after each purchase was reported, the shares were −2.1% against the S&P 500 on average (median −6.2%), over 35 purchases with a full year of prices; 46% beat the index. After sales, the shares moved −21.0% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on August 16, 2012 into $4,531 by November 2, 2026, −5.4% a year. It held shares 46% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $23,583 (+6.2% a year), and held throughout $68,093 (+14.5%).

$0$20.0k$40.0k$60.0k 20122014201620182020202220242026 $68.1k$23.6k$4.5k
Copying Harte Hanks Inc's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Harte Hanks Inc's insiders from August 16, 2012, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 46% of the time.
Harte Hanks Inc: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Linscott Brian Chief Executive Officer 12 +23.1% (10) 50% 0 — May 24, 2023
Radoff Bradley Louis Director 7 −32.4% (7) 14% 1 −68.9% (1) December 6, 2024
Benett Andrew B Chief Executive Officer 6 +45.0% (1) 100% 0 — May 20, 2021
Griffin John H Jr Director 5 +44.5% (3) 67% 0 — August 18, 2023
Davis Kirk A Chief Executive Officer 4 −41.4% (4) 25% 0 — August 12, 2024
Franklin Larry President and CEO 4 +14.1% (4) 100% 0 — September 4, 2012
Copeland David L Director 2 +40.7% (2) 100% 1 +38.4% (1) February 28, 2022
Garrison David A Chief Financial Officer 3 −62.0% (3) 0% 0 — November 18, 2024
Huff Jessica VP Finance, Controller and CAO 0 — — 3 −23.1% (3) March 20, 2013
Odom Judy C Director 2 — — 0 — June 14, 2016
Tobia Alfred Victor JR. Director 2 — — 0 — June 12, 2020
Behrens Evan Director 1 — — 0 — August 23, 2019
Farley William F Director 1 −42.4% (1) 0% 0 — December 1, 2014
Gorman Peter E EVP and Pres, Shoppers 0 — — 1 −26.3% (1) December 10, 2010
Lal Shirish R Chief Operating Officer & CTO 1 — — 0 — June 10, 2016
Rosenbach Gary Stephen 10% owner 1 — — 0 — May 30, 2025

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Harte Hanks Inc

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Harte Hanks Inc in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 7 buying crowds with six months of prices, it averaged +1.3% against the index. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
December 31, 20242 buying+3.5%−34.7%−61.6%
May 31, 20243 buying−4.5%−35.3%−55.2%
August 31, 20232 buying+3.7%+6.1%−11.1%
March 31, 20222 buying+81.4%+67.5%+31.6%
September 30, 20213 buying−12.6%−8.9%+58.5%
May 28, 20212 buying−6.2%+11.2%+30.0%
August 31, 20122 buying−22.9%+3.0%+5.8%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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