undamentalytics Newsletter

Lifevantage Corp insider trading

Every open-market purchase and sale by Lifevantage Corp's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Lifevantage Corp insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Lifevantage Corp’s insiders pay?

From December 6, 2011 to September 14, 2026, 19 insiders reported 29 open-market purchases and 16 sales not made under a pre-set plan in Lifevantage Corp. Twelve months after each purchase was reported, the shares were −1.0% against the S&P 500 on average (median −6.2%), over 15 purchases with a full year of prices; 40% beat the index. After sales, the shares moved −44.6% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on December 14, 2015 into $25,365 by November 2, 2026, +8.9% a year. It held shares 60% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $29,895 (+10.6% a year), and held throughout $44,598 (+14.8%).

$0$50.0k$100k 201520172019202120232025 $44.6k$29.9k$25.4k
Copying Lifevantage Corp's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Lifevantage Corp's insiders from December 14, 2015, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 60% of the time.
Lifevantage Corp: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Beindorff Michael A Director 6 −56.2% (1) 0% 7 −16.5% (4) June 5, 2026
Mauro Garry Paul Director 7 −8.7% (5) 40% 0 — May 13, 2025
Crapo James D Director 0 — — 3 — December 14, 2011
Jensen Darren Jay Chief Executive Officer 3 +28.8% (2) 50% 0 — November 14, 2017
Lewis Darwin Director 3 +66.8% (1) 100% 0 — February 11, 2026
Greer Raymond B Director 1 −8.4% (1) 0% 1 −86.1% (1) February 12, 2025
Okumoto Richard Y Director 2 — — 0 — November 25, 2013
Aure Carl Chief Financial Officer 0 — — 1 −74.3% (1) July 3, 2025
Brown David Whitney President, LifeVantage Network 0 — — 1 — December 14, 2011
Cunningham Kristen Chief Sales Officer 0 — — 1 — September 14, 2026
Dayton Judd Director 1 — — 0 — March 2, 2026
Latham Cynthia Director 0 — — 1 −86.1% (1) February 12, 2025
Metzger George Director 1 −6.2% (1) 0% 0 — December 11, 2015
Radoff Family Foundation Other 1 +30.8% (1) 100% 0 — August 15, 2023
Robinson Douglas C. President & CEO 0 — — 1 — December 14, 2011
Rose Justin Chief Sales Officer 1 −56.2% (1) 0% 0 — February 14, 2017
Sudbury Capital Gp, LP Other 1 +56.7% (1) 100% 0 — August 25, 2023
Talbott Shawn M. Chief Science Officer 1 — — 0 — September 17, 2014
Toole David J Director 1 −56.2% (1) 0% 0 — February 14, 2017

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Lifevantage Corp

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Lifevantage Corp in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 2 buying crowds with six months of prices, it averaged −27.0% against the index. After 1 selling crowd, −32.5%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
February 28, 20253 selling−23.0%−32.5%−87.2%
December 31, 20182 buying−5.1%−17.2%−12.9%
February 28, 20175 buying−35.2%−36.7%−45.5%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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