undamentalytics Newsletter

Lovesac Co insider trading

Every open-market purchase and sale by Lovesac Co's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Lovesac Co insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Lovesac Co’s insiders pay?

From November 1, 2018 to July 17, 2026, 19 insiders reported 22 open-market purchases and 55 sales not made under a pre-set plan in Lovesac Co. Twelve months after each purchase was reported, the shares were +18.0% against the S&P 500 on average (median −22.6%), over 18 purchases with a full year of prices; 28% beat the index. After sales, the shares moved −30.5% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on December 27, 2019 into $10,327 by November 2, 2026, +0.5% a year. It held shares 81% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $21,206 (+11.6% a year), and held throughout $25,769 (+14.9%).

$0$10.0k$20.0k$30.0k 20192020202120222023202420252026 $25.8k$21.2k$10.3k
Copying Lovesac Co's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Lovesac Co's insiders from December 27, 2019, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 81% of the time.
Lovesac Co: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Heyer Andrew R Director 8 +71.4% (7) 43% 13 −5.3% (13) June 22, 2026
Nelson Shawn David Chief Executive Officer 3 −19.2% (1) 0% 7 −11.0% (7) June 23, 2026
Krause Albert Jack Chief Strategy Officer 2 +83.0% (2) 100% 5 −32.3% (5) January 22, 2025
Grafer John Richard Director 0 — — 6 −50.9% (6) December 14, 2021
Mclallen Walter Field Director 5 −42.1% (5) 0% 1 −55.7% (1) June 23, 2025
Romig Shirley Director 0 — — 4 −46.3% (4) September 16, 2025
Sac Acquisition LLC 10% owner 0 — — 3 −59.0% (3) May 31, 2019
Satori Capital Strategic Opportunities Gp, LLC Director 0 — — 3 −20.5% (3) November 8, 2021
Satori Capital, LLC Director 0 — — 3 −36.0% (3) September 23, 2021
Fox Mary President 1 — — 1 −55.5% (1) June 22, 2026
Satori Capital III Gp, LLC Director 0 — — 2 −40.3% (2) November 22, 2021
Scgpm, LLC Director 1 −38.4% (1) 0% 1 −48.2% (1) December 13, 2023
Vanderbeck Sunny Director 0 — — 2 −51.5% (2) November 16, 2021
Dellomo Donna EVP and CFO 0 — — 1 −48.3% (1) July 1, 2021
Leite Sharon M Director 1 −54.2% (1) 0% 0 — April 17, 2023
Mehra Vineet Director 0 — — 1 — July 17, 2026
Satori Capital III, LP Director 0 — — 1 −63.0% (1) May 28, 2019
Satori Capital Strategic Opportunities, LP Director 0 — — 1 −50.4% (1) September 14, 2021
Siegner Keith R. EVP and CFO 1 −19.3% (1) 0% 0 — April 23, 2024

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Lovesac Co

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Lovesac Co in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 4 buying crowds with six months of prices, it averaged +21.7% against the index. After 4 selling crowds, +21.7%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
June 30, 20263 buying−9.0%not yetnot yet
April 30, 20242 buying+13.3%+21.5%−24.1%
January 31, 20242 buying−8.8%−3.1%−19.2%
December 30, 20222 buying+29.2%+0.5%−9.7%
July 30, 20216 selling+23.5%−18.2%−41.2%
December 31, 20203 selling+29.5%+55.0%+25.0%
December 31, 20192 buying−48.5%+67.8%+162.2%
June 28, 20193 selling−42.0%−63.5%−17.4%
November 30, 20184 selling+64.9%+113.6%−30.8%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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