undamentalytics Newsletter

ServiceNow insider trading

Every open-market purchase and sale by ServiceNow's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
ServiceNow insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following ServiceNow’s insiders pay?

From June 29, 2012 to September 1, 2026, 37 insiders reported 4 open-market purchases and 283 sales not made under a pre-set plan in ServiceNow. Twelve months after each purchase was reported, the shares were +37.3% against the S&P 500 on average (median +68.7%), over 3 purchases with a full year of prices; 67% beat the index. After sales, the shares moved +16.4% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on May 11, 2017 into $24,195 by November 2, 2026, +9.8% a year. It held shares 39% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $16,156 (+5.2% a year), and held throughout $36,629 (+14.7%).

$0$20.0k$40.0k 20172019202120232025 $36.6k$24.2k$16.2k
Copying ServiceNow's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by ServiceNow's insiders from May 11, 2017, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 39% of the time.
ServiceNow: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Smith Paul John Chief Commercial Officer 0 — — 45 +11.9% (45) February 14, 2025
Goon Fay Sien Principal Accounting Officer 0 — — 23 +21.4% (23) August 24, 2021
Wadors Patricia L Chief Talent Officer 0 — — 20 +29.7% (20) August 19, 2020
Scarpelli Michael CHIEF FINANCIAL OFFICER 0 — — 16 +30.0% (16) August 14, 2019
Barber Paul V Director 0 — — 15 +21.2% (15) November 16, 2015
Canney Jacqueline P Chief People & AI Enblmt. Off. 0 — — 14 +19.4% (13) April 28, 2026
Slootman Frank PRESIDENT & CEO 0 — — 14 +37.1% (14) May 21, 2018
Noell Charles III Director 0 — — 13 +24.3% (13) February 20, 2014
Miller Jeffrey A Director 0 — — 12 +0.8% (12) February 11, 2025
Desai Chirantan Jitendra President & COO 0 — — 11 +12.8% (11) November 29, 2023
Luddy Frederic B CHIEF PRODUCT OFFICER 0 — — 10 +25.3% (10) August 2, 2021
Mcgee Daniel Chief Operating Officer 0 — — 9 +0.6% (9) August 5, 2016
Caimi Lara Chief Custmr Ofc-GM Impact Svc 0 — — 7 +21.9% (7) May 23, 2023
Codd Ronald E F Director 0 — — 7 +20.4% (7) November 28, 2018
Sands Anita M Director 0 — — 7 +15.8% (6) May 18, 2026
Schneider David Chief Revenue Officer 0 — — 6 −8.3% (6) November 10, 2015
Bostrom Susan L Director 0 — — 5 +20.1% (5) August 4, 2021
Jackson Lawrence Director 0 — — 5 −11.8% (4) December 2, 2025
Moores John J Director 0 — — 5 +67.6% (5) March 19, 2013
Tzitzon Nicholas Chief Strat & Corp Affairs Ofc 0 — — 5 +28.6% (5) November 13, 2023
Chadwick Jonathan Director 0 — — 4 −21.3% (4) April 29, 2025
Strauss William L Director 0 — — 4 −14.0% (4) February 17, 2015
Briggs Teresa Director 0 — — 3 −10.2% (2) June 1, 2026
Donahoe John J President and CEO 1 +68.7% (1) 100% 2 +18.0% (2) May 5, 2020
Elmer Russell S General Counsel 0 — — 3 −18.6% (3) August 6, 2024
Fipps Paul President, Global Customer Ops 0 — — 3 −48.4% (1) September 1, 2026
Mastantuono Gina Chief Financial Officer 0 — — 3 −9.4% (3) November 6, 2024
Mcdermott William R Chairman & CEO 2 +70.0% (1) 100% 1 +50.2% (1) March 2, 2026
Bedi Christopher Chief Digital Information Ofc 0 — — 2 +4.4% (2) February 28, 2024
Black Deborah Director 0 — — 2 −68.4% (2) April 29, 2025
Leone Douglas M Director 0 — — 2 −8.8% (2) August 7, 2015
Chamberlain Paul Edward Director 0 — — 1 — August 31, 2026
Haverty Kevin Chief Revenue Officer 0 — — 1 +6.2% (1) August 21, 2020
Jmi Equity Fund IV LP Director 0 — — 1 +49.4% (1) November 21, 2012
Jmtx Manager, Inc. Director 0 — — 1 +37.6% (1) November 20, 2012
Mcbride Kevin Thomas Principal Accounting Officer 0 — — 1 +9.0% (1) May 25, 2023
Woodside Dennis Director 1 −26.9% (1) 0% 0 — November 10, 2021

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded ServiceNow

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of ServiceNow in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 13 selling crowds, −3.9%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
June 30, 20263 selling+28.3%not yetnot yet
September 30, 20253 selling−19.6%−42.4%−41.1%
March 31, 20253 selling+16.4%−4.2%−53.1%
August 30, 20246 selling+15.5%+3.0%−11.5%
February 28, 20224 selling−13.3%−17.8%−17.9%
August 31, 20213 selling−0.6%−6.4%−21.2%
February 28, 20206 selling+15.6%+28.6%+36.7%
February 28, 20184 selling+10.1%+13.0%+46.1%
August 31, 20163 selling+12.5%+8.1%+43.7%
August 31, 20156 selling+16.5%−20.5%−9.2%
February 27, 20155 selling−0.2%−0.6%−21.7%
November 28, 20143 selling+15.5%+14.8%+33.3%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 14. Total returns from the month end; past patterns are not a forecast.

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