ServiceNow insider trading
Every open-market purchase and sale by ServiceNow's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following ServiceNow’s insiders pay?
From June 29, 2012 to September 1, 2026, 37 insiders reported 4 open-market purchases and 283 sales not made under a pre-set plan in ServiceNow. Twelve months after each purchase was reported, the shares were +37.3% against the S&P 500 on average (median +68.7%), over 3 purchases with a full year of prices; 67% beat the index. After sales, the shares moved +16.4% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on May 11, 2017 into $24,195 by November 2, 2026, +9.8% a year. It held shares 39% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $16,156 (+5.2% a year), and held throughout $36,629 (+14.7%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Smith Paul John | Chief Commercial Officer | 0 | — | — | 45 | +11.9% (45) | February 14, 2025 |
| Goon Fay Sien | Principal Accounting Officer | 0 | — | — | 23 | +21.4% (23) | August 24, 2021 |
| Wadors Patricia L | Chief Talent Officer | 0 | — | — | 20 | +29.7% (20) | August 19, 2020 |
| Scarpelli Michael | CHIEF FINANCIAL OFFICER | 0 | — | — | 16 | +30.0% (16) | August 14, 2019 |
| Barber Paul V | Director | 0 | — | — | 15 | +21.2% (15) | November 16, 2015 |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | 0 | — | — | 14 | +19.4% (13) | April 28, 2026 |
| Slootman Frank | PRESIDENT & CEO | 0 | — | — | 14 | +37.1% (14) | May 21, 2018 |
| Noell Charles III | Director | 0 | — | — | 13 | +24.3% (13) | February 20, 2014 |
| Miller Jeffrey A | Director | 0 | — | — | 12 | +0.8% (12) | February 11, 2025 |
| Desai Chirantan Jitendra | President & COO | 0 | — | — | 11 | +12.8% (11) | November 29, 2023 |
| Luddy Frederic B | CHIEF PRODUCT OFFICER | 0 | — | — | 10 | +25.3% (10) | August 2, 2021 |
| Mcgee Daniel | Chief Operating Officer | 0 | — | — | 9 | +0.6% (9) | August 5, 2016 |
| Caimi Lara | Chief Custmr Ofc-GM Impact Svc | 0 | — | — | 7 | +21.9% (7) | May 23, 2023 |
| Codd Ronald E F | Director | 0 | — | — | 7 | +20.4% (7) | November 28, 2018 |
| Sands Anita M | Director | 0 | — | — | 7 | +15.8% (6) | May 18, 2026 |
| Schneider David | Chief Revenue Officer | 0 | — | — | 6 | −8.3% (6) | November 10, 2015 |
| Bostrom Susan L | Director | 0 | — | — | 5 | +20.1% (5) | August 4, 2021 |
| Jackson Lawrence | Director | 0 | — | — | 5 | −11.8% (4) | December 2, 2025 |
| Moores John J | Director | 0 | — | — | 5 | +67.6% (5) | March 19, 2013 |
| Tzitzon Nicholas | Chief Strat & Corp Affairs Ofc | 0 | — | — | 5 | +28.6% (5) | November 13, 2023 |
| Chadwick Jonathan | Director | 0 | — | — | 4 | −21.3% (4) | April 29, 2025 |
| Strauss William L | Director | 0 | — | — | 4 | −14.0% (4) | February 17, 2015 |
| Briggs Teresa | Director | 0 | — | — | 3 | −10.2% (2) | June 1, 2026 |
| Donahoe John J | President and CEO | 1 | +68.7% (1) | 100% | 2 | +18.0% (2) | May 5, 2020 |
| Elmer Russell S | General Counsel | 0 | — | — | 3 | −18.6% (3) | August 6, 2024 |
| Fipps Paul | President, Global Customer Ops | 0 | — | — | 3 | −48.4% (1) | September 1, 2026 |
| Mastantuono Gina | Chief Financial Officer | 0 | — | — | 3 | −9.4% (3) | November 6, 2024 |
| Mcdermott William R | Chairman & CEO | 2 | +70.0% (1) | 100% | 1 | +50.2% (1) | March 2, 2026 |
| Bedi Christopher | Chief Digital Information Ofc | 0 | — | — | 2 | +4.4% (2) | February 28, 2024 |
| Black Deborah | Director | 0 | — | — | 2 | −68.4% (2) | April 29, 2025 |
| Leone Douglas M | Director | 0 | — | — | 2 | −8.8% (2) | August 7, 2015 |
| Chamberlain Paul Edward | Director | 0 | — | — | 1 | — | August 31, 2026 |
| Haverty Kevin | Chief Revenue Officer | 0 | — | — | 1 | +6.2% (1) | August 21, 2020 |
| Jmi Equity Fund IV LP | Director | 0 | — | — | 1 | +49.4% (1) | November 21, 2012 |
| Jmtx Manager, Inc. | Director | 0 | — | — | 1 | +37.6% (1) | November 20, 2012 |
| Mcbride Kevin Thomas | Principal Accounting Officer | 0 | — | — | 1 | +9.0% (1) | May 25, 2023 |
| Woodside Dennis | Director | 1 | −26.9% (1) | 0% | 0 | — | November 10, 2021 |
When several insiders traded ServiceNow
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of ServiceNow in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 13 selling crowds, −3.9%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| June 30, 2026 | 3 selling | +28.3% | not yet | not yet |
| September 30, 2025 | 3 selling | −19.6% | −42.4% | −41.1% |
| March 31, 2025 | 3 selling | +16.4% | −4.2% | −53.1% |
| August 30, 2024 | 6 selling | +15.5% | +3.0% | −11.5% |
| February 28, 2022 | 4 selling | −13.3% | −17.8% | −17.9% |
| August 31, 2021 | 3 selling | −0.6% | −6.4% | −21.2% |
| February 28, 2020 | 6 selling | +15.6% | +28.6% | +36.7% |
| February 28, 2018 | 4 selling | +10.1% | +13.0% | +46.1% |
| August 31, 2016 | 3 selling | +12.5% | +8.1% | +43.7% |
| August 31, 2015 | 6 selling | +16.5% | −20.5% | −9.2% |
| February 27, 2015 | 5 selling | −0.2% | −0.6% | −21.7% |
| November 28, 2014 | 3 selling | +15.5% | +14.8% | +33.3% |