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Purple Innovation, Inc. (PRPL) stock

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NASDAQ: PRPL Nasdaq Home Furnishings Next results ~November 4, 2026

D Fundamentals grade

Purple Innovation, Inc. is a US-listed company in the home furnishings industry. Its financial year ends in December.

Stock price today

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Third-party market data · may be delayed

Fair value per share

Under review: every model's value for Purple Innovation, Inc. is far from the share price, which usually points to a data problem (a merger, a share-count change, a one-off) rather than a bargain or a bubble.

Price vs value

Under review: free cash flow after stock pay is not positive. We'll show the comparison once resolved.

Purple Innovation, Inc. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders1 buying, 0 selling1 purchase and 0 sales by directors and officers, last 12 monthsInsider trades
  • Funds1 adding, 0 cuttingOf 0 active managers that changed their stake, 0 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Purple Innovation files

Where Purple Innovation stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $453m, down 0.7% on a year earlier, a smaller fall than the 2.5% decline a quarter earlier. Free-cash-flow margin rose to -2.4% from -5.9% a year earlier. Operating margin widened to -7.8% from -18.2%. Against its peers on growth, profitability, cash generation and balance sheet, it grades D. It passes 1 of our 3 financial-health checks.

Our model value for Purple Innovation is under review, so past values are not shown until it is resolved.

Source: 10-Q filed August 11, 2026 on SEC EDGAR · Financials · Valuation

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~November 4, 2026 (estimated)

Purple Innovation, Inc.'s trailing-twelve-month revenue fell 0.7% year on year, with a free-cash-flow margin of -2.4%. Where it stands out: stock pay as % of revenue of 0.1% ranks 2 of 10 home furnishings companies we cover. Where it lags: operating margin of -7.8% ranks 11 of 11 home furnishings companies we cover.

Current signal Free cash flow diverging from earnings: TTM free cash flow grew 60.3% while net income grew 42.2%: a 18pp divergence.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Margins widening. Operating margin is up 10.4 points on a year ago.

Things to watch

  • Results due soon. Results are expected around 3 November; the share price can move sharply on the day.
  • Revenue shrinking. Revenue fell 0.7% over the last 12 months.
  • Loss-making. Operating margin is -7.8%: costs exceed revenue.
  • Burning cash. Free cash flow was -2.4% of revenue over the last 12 months.
  • Volatile shares. Over the past year the shares showed annualised volatility of 89% and a beta of 0.6 against the S&P 500.
  • Below peers: long-term debt as % of assets. Long-term debt as % of assets of 42.8% ranks 6 of 6 home furnishings companies we cover (median 11.1%).

Latest results: FY2026 Q2

Filed August 11, 2026
Earnings per share
-$1.52 against an average estimate of -$2.23: beat by 31.8%
Revenue
$98m, down 6.5% on a year earlier
Share reaction
-24.3% in the first session after the results on August 10, 2026, against -0.3% for the S&P 500
Next report
November 4, 2026; average EPS estimate -$1.09

Purple Innovation's figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day-4.3%
  • 1 week+2.1%
  • 1 month+36.7%
  • This year-83.4%
  • 1 year-85.5%
  • 5 years-99.4%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

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Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$453M
Operating margin
-7.8%
Net margin
-10.7%
EPS (TTM, diluted)
$-11.27

Growth

Revenue growth
−0.7%
Change in growth rate
+1.7 pts
Share count change
+1.0%

Cash

Free cash flow (TTM)
-$10.7M
FCF margin
-2.4%
Stock pay % of revenue
0.1%

Earnings

Last results
August 10, 2026
Next results (est.)
November 3, 2026

News & updates

Updated October 31, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Results
  2. Governance
  3. Leadership

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Purple Innovation, Inc. valuation models and calculator

Fundamentalytics rating

model v1.6 · 2026-11-03

Not rated: free cash flow after stock pay is not positive.

The inputs used by the models below have passed source checks. Individual model values are available below and in the interactive valuator. Their differences are shown explicitly; the platform combined value and recommendation remain withheld.

Valuation models

We value Purple Innovation, Inc. as an operating company, with every model that fits that kind of business. Cost of equity 10.7%: the 10-year Treasury yield (4.9%) plus a beta of 1.27 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Growth cash-flow model Revenue for this year and next from analysts' consensus, then growth fading to 2.5%; the operating margin moving to profitable peers'; investment needed per dollar of growth from peers; reduced by a failure probability. For young or fast-growing companies. The starting margin is normalized to between -100% and 60%; net margin is a proxy when operating income is not tagged. Uses analysts' consensus estimates (third-party data), not our forecasts. ~$0.1 Left out: out of range vs price (0.03x)
Price-to-earnings vs peers Earnings per share times peers' typical (harmonic-mean) price-to-earnings. — Does not apply: This model is withheld pending its input or assumption review.
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. — Does not apply: This model is withheld pending its input or assumption review.
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. — Does not apply: This model is withheld pending its input or assumption review.
Forward price-to-sales vs peers Next year's consensus sales per share times peers' typical forward price-to-sales; only when earnings are negative. Uses analysts' consensus estimates (third-party data), not our forecasts. — Does not apply: This model is withheld pending its input or assumption review.
Revenue-to-maturity model Revenue grown to maturity with the cash margin moving to the industry's; for companies not yet profitable. — Does not apply: This model is withheld pending its input or assumption review.
Combined value Individual source-checked model scenarios are available. The platform combined value and recommendation remain withheld. — Combined value withheld. Review the individual models and their assumptions.

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Purple Innovation, Inc. with Home Furnishings in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

Valuation multiples over time Market data may be delayed

At fiscal year end 201720182019202020212022202320242025
Share price$251.16$147.20$217.67$823.21$331.63$119.71$25.75$19.50$17.27
Market value$8.9bn$5.0bn$8.7bn$32.3bn$22.3bn$9.8bn$2.7bn$2.1bn$1.9bn
+ Net debt (− = net cash)$4m$14m$2m−$78m$101m$59m$88m$42m$102m
Enterprise value$8.9bn$5.0bn$8.7bn$32.2bn$22.4bn$9.8bn$2.8bn$2.1bn$2.0bn
Multiples
Price / sales 45.1x17.3x20.3x49.8x30.8x17.1x5.2x4.3x4.0x
Price / earnings ————n/m————
Price / free cash flow ——n/mn/m—————
EV / EBITDA ——n/mn/m—————

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

25 /100

Weak moat

How hard Purple Innovation's competitive advantage looks for rivals to wear away, judged from 9 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 0 / 20

    Cash operating profit has been a median -11.3% of total assets over 8 years.

  • Pricing power 12 / 20

    Gross margin has been a median 39.2%, moving by 4.2 percentage points (standard deviation) across 9 years.

  • Durability 10 / 20

    Operating margin has been a median -7.8%; its worst year was -18.2%.

  • Cash conversion 2 / 20

    Free cash flow was positive in 2 of 9 years, at a median -5.9% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (30 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Next results: November 4, 2026, after the close. Analysts expect revenue of $106m and EPS of −$1.09 (range −$1.81 to −$0.72) for the quarter.

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current −$6.03 +25% $426m −9%
Next −$5.39 +11% $458m +8%

How the EPS forecast has moved

The consensus EPS forecast for the current fiscal year is −9.1% on 90 days ago. In the last 30 days, 1 analyst raised Purple Innovation, Inc.'s forecast and 0 cut it.

Consensus EPS forecast Purple Innovation, Inc., last 90 days
−$8.00 −$6.00 −$4.00 −$2.00 $0.00 90 days ago 60 days ago 30 days ago 7 days ago Now Current fiscal year, 90 days ago: −$6.63 Current fiscal year, 60 days ago: −$6.20 Current fiscal year, 30 days ago: −$6.96 Current fiscal year, 7 days ago: −$6.96 Current fiscal year, Now: −$6.03 −$6.03 Next fiscal year, 90 days ago: −$5.10 Next fiscal year, 60 days ago: −$4.80 Next fiscal year, 30 days ago: −$5.66 Next fiscal year, 7 days ago: −$5.66 Next fiscal year, Now: −$5.39 −$5.39

Average of analysts' published estimates (third-party data).

View chart data
Period Current fiscal yearNext fiscal year
90 days ago −$6.63−$5.10
60 days ago −$6.20−$4.80
30 days ago −$6.96−$5.66
7 days ago −$6.96−$5.66
Now −$6.03−$5.39

Earnings against estimates

Quarter toEstimateActualSurprise
Jun 2026 −$2.23 −$1.52 +31.8%
Mar 2026 −$3.18 −$3.25 −2.1%
Dec 2025 −$1.38 −$0.50 +63.6%
Sept 2025 −$2.44 −$2.00 +18.0%

Adjusted EPS as companies report it, against the average analyst estimate.

Analyst recommendations

3 analysts, Oct 2026
Buy133%
Hold267%
Sell00%

Monthly trend

  1. Oct 2026123
  2. Sep 2026123
  3. Aug 2026123
  4. Jul 2026134

Counts of recommendations published by analysts covering Purple Innovation, Inc., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
5.8%
of tradable shares
Days to cover
2.64
at average volume
Short interest, 1 month
+17%
to October 15, 2026
Held by institutions
52%
of shares
Held by insiders
4.9%
of shares
Employees
1,100
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

What moved the share price

Last 12 months −85.5%

$19.80 on October 31, 2025 to $2.87

ThenNowEffect
Revenue (last 12 months) $457m $453m −0.7%
P/S multiple 0.2x 0.0x −85.3%
Share count 4m 4m −0.6%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

Last 3 years −87.4%

$22.75 on November 3, 2023 to $2.87

ThenNowEffect
Revenue (last 12 months) $512m $453m −11.4%
P/S multiple 0.1x 0.0x −78.7%
Share count 3m 4m −33.2%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 202120222023202420252026 to date
Return
PRPL−60%−64%−79%−24%−11%−83%
Industry peers (median)−7%−26%+29%−3%−13%+1%
S&P 500+29%−18%+26%+25%+18%+11%
Months that ended higher
PRPL33%33%42%25%33%18%
S&P 50075%42%67%75%75%46%
Largest fall from a high during the year
PRPL−77%−80%−91%−63%−55%−91%
S&P 500−5%−25%−10%−8%−19%−9%

Worst fall since November 3, 2015: 100% from February 19, 2021 to October 9, 2026. Getting back needed a 53424% gain, and the shares have not yet recovered.

Price behaviour

52-week range
$1.87 – $21.25
From 52-week high
−86.5%
vs 50-day average
−1.6%
vs 200-day average
−72.3%
Volatility (1 year)
89%
Beta vs S&P 500
0.64

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
4 up, 8 down
typical move ±16.6%
After a week
3 up, 9 down
typical move ±17.8%
After a month
4 up, 8 down
typical move ±23.2%
Results releasedNext dayS&P 500 next day5 days21 days
August 10, 2026 −24.3% −0.3% −34.1% −62.1%
April 28, 2026 −23.9% −0.5% −23.4% −35.4%
March 31, 2026 +4.2% +3.7% −6.8% −23.6%
November 4, 2025 −9.8% −0.8% −8.2% −5.4%
July 29, 2025 −18.3% −0.4% −15.4% +11.0%
May 6, 2025 +23.5% −0.4% +36.1% +16.3%
March 13, 2025 +27.5% +0.7% +21.0% −7.5%
November 4, 2024 −9.1% +1.0% −2.2% +9.3%
August 5, 2024 −13.6% −2.0% −16.8% −12.8%
May 7, 2024 −10.0% +0.1% −12.9% −31.2%
March 12, 2024 −15.3% +0.9% −21.9% −9.2%
January 23, 2024 +20.2% +0.4% +14.7% +55.2%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Purple Innovation, Inc. in five measures

Fundamentals grade D
Growth Profitability Cash Balance sheet

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Purple Innovation, Inc.
$440M $460M $480M $500M $520M $540M FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue (TTM), FY23 Q3: $508.9M Revenue (TTM), FY23 Q4: $510.5M Revenue (TTM), FY24 Q1: $523.8M Revenue (TTM), FY24 Q2: $526.2M Revenue (TTM), FY24 Q3: $504.8M Revenue (TTM), FY24 Q4: $487.9M Revenue (TTM), FY25 Q1: $472M Revenue (TTM), FY25 Q2: $456.8M Revenue (TTM), FY25 Q3: $457M Revenue (TTM), FY25 Q4: $468.7M Revenue (TTM), FY26 Q1: $460.3M Revenue (TTM), FY26 Q2: $453.5M $453.5M

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue (TTM)
FY23 Q3 $508.9M
FY23 Q4 $510.5M
FY24 Q1 $523.8M
FY24 Q2 $526.2M
FY24 Q3 $504.8M
FY24 Q4 $487.9M
FY25 Q1 $472M
FY25 Q2 $456.8M
FY25 Q3 $457M
FY25 Q4 $468.7M
FY26 Q1 $460.3M
FY26 Q2 $453.5M
Revenue growth, TTM YoY Purple Innovation, Inc.
-20% -10% 0% 10% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue growth, TTM YoY, FY23 Q3: -17.3% Revenue growth, TTM YoY, FY23 Q4: -11.1% Revenue growth, TTM YoY, FY24 Q1: -2.6% Revenue growth, TTM YoY, FY24 Q2: 2.8% Revenue growth, TTM YoY, FY24 Q3: -0.8% Revenue growth, TTM YoY, FY24 Q4: -4.4% Revenue growth, TTM YoY, FY25 Q1: -9.9% Revenue growth, TTM YoY, FY25 Q2: -13.2% Revenue growth, TTM YoY, FY25 Q3: -9.5% Revenue growth, TTM YoY, FY25 Q4: -3.9% Revenue growth, TTM YoY, FY26 Q1: -2.5% Revenue growth, TTM YoY, FY26 Q2: -0.7% -0.7%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue growth, TTM YoY
FY23 Q3 -17.3%
FY23 Q4 -11.1%
FY24 Q1 -2.6%
FY24 Q2 2.8%
FY24 Q3 -0.8%
FY24 Q4 -4.4%
FY25 Q1 -9.9%
FY25 Q2 -13.2%
FY25 Q3 -9.5%
FY25 Q4 -3.9%
FY26 Q1 -2.5%
FY26 Q2 -0.7%
Operating margin (TTM) Purple Innovation, Inc.
-30% -20% -10% 0% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Operating margin (TTM), FY23 Q3: -21.5% Operating margin (TTM), FY23 Q4: -22.3% Operating margin (TTM), FY24 Q1: -21.4% Operating margin (TTM), FY24 Q2: -16.4% Operating margin (TTM), FY24 Q3: -19.9% Operating margin (TTM), FY24 Q4: -18.9% Operating margin (TTM), FY25 Q1: -17.7% Operating margin (TTM), FY25 Q2: -18.2% Operating margin (TTM), FY25 Q3: -10.6% Operating margin (TTM), FY25 Q4: -9.2% Operating margin (TTM), FY26 Q1: -9.9% Operating margin (TTM), FY26 Q2: -7.8% -7.8%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Operating margin (TTM)
FY23 Q3 -21.5%
FY23 Q4 -22.3%
FY24 Q1 -21.4%
FY24 Q2 -16.4%
FY24 Q3 -19.9%
FY24 Q4 -18.9%
FY25 Q1 -17.7%
FY25 Q2 -18.2%
FY25 Q3 -10.6%
FY25 Q4 -9.2%
FY26 Q1 -9.9%
FY26 Q2 -7.8%
FCF margin (TTM) Purple Innovation, Inc.
-15% -10% -5% 0% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 FCF margin (TTM), FY23 Q3: -13.3% FCF margin (TTM), FY23 Q4: -13.7% FCF margin (TTM), FY24 Q1: -14.0% FCF margin (TTM), FY24 Q2: -10.8% FCF margin (TTM), FY24 Q3: -7.1% FCF margin (TTM), FY24 Q4: -5.2% FCF margin (TTM), FY25 Q1: -6.6% FCF margin (TTM), FY25 Q2: -5.9% FCF margin (TTM), FY25 Q3: -6.3% FCF margin (TTM), FY25 Q4: -9.1% FCF margin (TTM), FY26 Q1: -3.5% FCF margin (TTM), FY26 Q2: -2.4% -2.4%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period FCF margin (TTM)
FY23 Q3 -13.3%
FY23 Q4 -13.7%
FY24 Q1 -14.0%
FY24 Q2 -10.8%
FY24 Q3 -7.1%
FY24 Q4 -5.2%
FY25 Q1 -6.6%
FY25 Q2 -5.9%
FY25 Q3 -6.3%
FY25 Q4 -9.1%
FY26 Q1 -3.5%
FY26 Q2 -2.4%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-K/A, 10-Q. Generated November 3, 2026. Definitions in our methodology.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2017 Dec 2017 2018 Dec 2018 2019 Dec 2019 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025 LTM Jun 2026
Income
Revenue 197 286 428 648 725 573 511 488 469 453
Gross profit 85 113 189 305 294 208 172 181 189 189
EBITDA −8 −15 21 79 −15 −25 −89 −57 −19 −14
Operating income −9 −17 16 71 −25 −43 −114 −92 −43 −35
Net income −9 −4 −23 −237 3 −92 −121 −98 −51 −49
Diluted EPS −$0.53 −$0.13 −$0.56 −$6.04 −$0.31 −$1.13 $1.17 $0.91 $0.48 —
Growth (year on year)
Revenue — +45.2% +49.9% +51.4% +11.8% −20.9% −10.9% −4.4% −3.9% −0.7%
EBITDA — — — +285.6% −119.1% — — — — —
Operating income — — — +339.3% −134.5% — — — — —
Margins
Gross margin 43.2% 39.4% 44.1% 47.0% 40.5% 36.3% 33.7% 37.1% 40.2% 41.8%
EBITDA margin −4.1% −5.1% 4.8% 12.2% −2.1% −4.4% −17.4% −11.6% −4.0% −3.1%
Operating margin −4.4% −5.9% 3.8% 11.0% −3.4% −7.5% −22.3% −18.9% −9.2% −7.8%
Net margin −4.5% −1.5% −5.3% −36.5% 0.4% −16.1% −23.7% −20.1% −11.0% −10.7%
Free-cash-flow margin −1.3% −11.5% 2.9% 8.2% −11.7% −11.2% −13.5% −5.1% −8.9% −2.1%
Cash flow
Cash from operations 5 −22 23 81 −31 −29 −55 −18 −34 −3
Capital spending 8 11 10 28 54 35 14 7 8 6
Free cash flow −3 −33 12 53 −85 −64 −69 −25 −42 −10
Stock-based pay — 0 10 2 3 3 5 3 2 1
Free cash flow after stock pay — −33 2 51 −88 −68 −74 −28 −44 −10
Balance sheet
Cash 4 12 33 123 92 42 27 29 24 23
Total debt 8 27 35 45 193 100 115 71 127 127
Net debt (negative = net cash) 4 14 2 −78 101 59 88 42 102 103
Diluted shares 35m 34m 40m 39m 67m 82m 104m 107m 108m —
Returned to shareholders
Dividends — — — — — 0 — — — —
Buybacks 34 — 0 — — — — — — —
Total returned 34 — 0 — — 0 — — — —

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

1 of 3 checks passed · June 30, 2026
What it owns · $264m
Short-term assets $114mLonger-term assets $150m
What it owes, and who funded it · $328m
Short-term liabilities $220mLonger-term liabilities $109mShareholders' equity $-64m
  • Short-term assets cover short-term liabilities $114m of assets due within a year against $220m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $114m short-term assets against $109m of longer-dated liabilities.
  • More cash than debt Cash or debt not separately reported. Not assessable.
  • Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
  • Operating profit covers interest at least five times over Operating income of −$35m against $33m of interest.

From Purple Innovation, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

Diluted share count
+1.0%
year over year
R&D spending
2.2%
of revenue
Days sales outstanding
21 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in home furnishings
Last 12 months unless stated PRPL FLXS ETD VIOT BSET CULP Median
Revenue, last 12 months $453m $463m $579m $338m $336m $207m $453m
Revenue growth, last 12 months −0.7% 3.4% −5.7% 14.7% 1.4% −0.3% 0.2%
Revenue growth, 3-year average −4.0% 5.6% −9.9% — −6.9% −3.3% −2.6%
Revenue growth, latest quarter −6.5% 3.2% −8.5% — 3.4% 6.5% −1.0%
Gross margin 41.8% 24.3% 61.2% 25.3% 56.6% 16.1% 37.5%
Operating margin −7.8% 8.7% 7.8% 5.3% 2.5% −1.0% 5.3%
Operating margin, 3-year average −14.2% 6.8% 10.0% — −0.6% −4.2% 5.9%
Net margin −10.7% 6.7% 6.9% 5.8% 2.0% −1.9% 4.6%
Cash from operations / revenue −0.7% 9.9% 9.1% 6.4% 4.7% −0.3% 8.7%
Free-cash-flow margin −2.4% 9.2% 7.2% 4.7% 2.4% −0.6% 4.8%
Free-cash-flow margin, 3-year average −6.4% 8.2% 8.8% 7.6% 1.5% −4.7% 7.6%
Stock pay / revenue 0.1% 1.0% 0.2% 0.6% — 0.3% 0.4%
Change in share count 1.0% −9.4% −0.2% 2.0% −7.3% 1.1% −0.2%

Median of all 11 companies we cover in home furnishings. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

11 home furnishings companies
Measure Company Peer median Rank
Revenue growth Growth -0.7% 0.2% 8 of 11
Change in growth rate Growth +1.7pp -0.6pp 4 of 11
Gross margin Profitability 41.8% 37.5% 5 of 11
Operating margin Profitability -7.8% 5.3% 11 of 11
Net margin Profitability -10.7% 4.6% 11 of 11
Free-cash-flow margin Cash generation -2.4% 4.8% 11 of 11
Stock pay as % of revenue Cash generation 0.1% 0.6% 2 of 10
Long-term debt as % of assets Balance sheet 42.8% 11.1% 6 of 6
Change in share count Balance sheet 1.0% 1.0% 6 of 10
Days sales outstanding Balance sheet 21 days 33 days 3 of 7

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Who owns it

Funds buying and selling
Reported value
$49
Institutions reporting
1
Positions opened / closed
1 / 0

Top buyers and sellers, Q2 2026: 1 institutions bought and 0 sold ; the biggest buyer was Ifs Advisors, LLC (+140 shares) . See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Ifs Advisors, LLC $49 0K 100.0% —

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Purple Innovation, Inc.'s complete shareholder register. Values are as reported by the filers .

Insider trading activity

Full insider history and chart
Insider purchases History → $29,400 1 trade by 1 insider, last 12 months Insider sales History → $0 0 trades by 0 insiders
Net ▲ $29,400 net buying
Insider Date Trade Shares Price Value
Lucian Robert Gerard Chief Financial Officer May 4, 2026 Buy 60,000 $0.49 $29,400

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Earnings dates and SEC filings

Results announcements

Next expected around November 3, 2026 estimated from the company's past filing pattern, not announced

  • August 10, 2026
  • April 28, 2026
  • March 31, 2026
  • November 4, 2025
  • July 29, 2025
  • May 6, 2025

Recent SEC filings

Data status

When each part of this page on Purple Innovation, Inc. was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Purple Innovation, Inc. in brief

What does Purple Innovation, Inc. do?
Purple Innovation, Inc. is a US-listed company in the home furnishings industry. Its financial year ends in December.
What is Purple Innovation, Inc.'s stock ticker?
Purple Innovation, Inc. trades under the ticker PRPL on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Purple Innovation, Inc.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Purple Innovation, Inc. reported revenue of $453M, 0.7% lower than a year earlier, according to its SEC filings.
What is Purple Innovation, Inc.'s free cash flow?
Purple Innovation, Inc.'s free-cash-flow margin is -2.4% of revenue over the trailing twelve months, ranking 11 of the 11 home furnishings companies we cover.
What is Purple Innovation, Inc.'s market cap?
On December 31, 2025, Purple Innovation, Inc.'s market capitalisation was about $1.9B and net debt of $102M. Market figures come from third-party market data and may be delayed.
Who are Purple Innovation, Inc.'s competitors?
In our Home Furnishings peer group, the companies closest to Purple Innovation, Inc. are Flexsteel Industries Inc, Ethan Allen Interiors Inc, Viomi Technology Co., Ltd, Bassett Furniture Industries Inc and Culp Inc. The side-by-side comparison below sets their revenue, margins and growth against Purple Innovation, Inc.'s.
Are insiders buying or selling Purple Innovation, Inc. stock?
Over the last 12 months, Purple Innovation, Inc.'s directors and officers reported 1 open-market purchases and 0 sales on Form 4. The insider trading page charts every trade.
When is Purple Innovation, Inc.'s next earnings date?
Around November 4, 2026, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Purple Innovation, Inc. announces its own schedule.