Purple Innovation, Inc. income statement
In fiscal 2025, Purple Innovation, Inc. reported revenue of $469m, down 3.9% on the year before, operating income of −$43.0m (a -9.2% margin) and net income of −$51.4m, or $0.48 per diluted share. Every line below comes from the company's 10-K and 10-Q filings; column headings link to the filing.
Income statement
| Fiscal year | 2017Dec 2017 | 2018Dec 2018 | 2019Dec 2019 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMJun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 197 | 286 | 428 | 648 | 725 | 573 | 511 | 488 | 469 | 453 |
| Cost of revenue | 112 | 173 | 239 | 343 | 431 | 365 | 339 | 307 | 280 | 264 |
| Gross profit | 85 | 113 | 189 | 305 | 294 | 208 | 172 | 181 | 189 | 189 |
| Research and development | 1 | 2 | 4 | 6 | 7 | 9 | 12 | 13 | 10 | 10 |
| Selling and marketing | 79 | 104 | 142 | 188 | 239 | 165 | 182 | 171 | 147 | 145 |
| General and administrative | 13 | 24 | 27 | 40 | 72 | 77 | 84 | 69 | 64 | 65 |
| Operating income | −9 | −17 | 16 | 71 | −25 | −43 | −114 | −92 | −43 | −35 |
| Interest expense | 0 | 4 | 5 | 5 | 2 | 4 | 2 | 18 | 29 | 33 |
| Provision for credit losses | — | — | — | 0 | 0 | — | — | — | — | — |
| Income before tax | 1 | −20 | −31 | −274 | 1 | 120 | −121 | −98 | −51 | −49 |
| Income tax | 0 | — | 0 | −44 | −2 | 213 | — | 0 | 0 | 0 |
| Net income | −9 | −4 | −23 | −237 | 3 | −92 | −121 | −98 | −51 | −49 |
| Diluted EPS | −$0.53 | −$0.13 | −$0.56 | −$6.04 | −$0.31 | −$1.13 | $1.17 | $0.91 | $0.48 | — |
| Diluted shares (average) | 35m | 34m | 40m | 39m | 67m | 82m | 104m | 107m | 108m | — |
| EBITDA | −8 | −15 | 21 | 79 | −15 | −25 | −89 | −57 | −19 | −14 |
| Quarter | 2024 Q3Sept 2024 | 2024 Q4Dec 2024 | 2025 Q1Mar 2025 | 2025 Q2Jun 2025 | 2025 Q3Sept 2025 | 2025 Q4Dec 2025 | 2026 Q1Mar 2026 | 2026 Q2Jun 2026 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 119 | 129 | 104 | 105 | 119 | 141 | 96 | 98 |
| Cost of revenue | 83 | 74 | 63 | 63 | 68 | 82 | 61 | 54 |
| Gross profit | 35 | 55 | 41 | 43 | 51 | 59 | 35 | 44 |
| Research and development | 3 | 2 | 2 | 2 | 2 | 3 | 2 | 2 |
| Selling and marketing | 43 | 45 | 37 | 35 | 40 | 40 | 32 | 34 |
| General and administrative | 17 | 14 | 14 | 15 | 15 | 19 | 18 | 12 |
| Operating income | −47 | −8 | −14 | −14 | −12 | −2 | −17 | −4 |
| Interest expense | 4 | 4 | 5 | 7 | 8 | 8 | 8 | 8 |
| Income before tax | −39 | −9 | −19 | −17 | −12 | −3 | −31 | −3 |
| Income tax | 0 | −0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Net income | −39 | −8 | −19 | −17 | −12 | −3 | −31 | −3 |
| Diluted EPS | $9.00 | $0.07 | −$0.18 | −$4.01 | $2.75 | $0.03 | −$7.00 | −$0.74 |
| EBITDA | −33 | 0 | −9 | −10 | −3 | 2 | −12 | −0 |
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