Purple Innovation, Inc. key statistics and ratios

In fiscal 2025, Purple Innovation, Inc. had an operating margin of -9.2% and a current ratio of 1.35. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.

Financial ratios

US$ thousands unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Purple Innovation, Inc.: financial ratios, annual
Fiscal year	2017Dec 2017	2018Dec 2018	2019Dec 2019	2020Dec 2020	2021Dec 2021	2022Dec 2022	2023Dec 2023	2024Dec 2024	2025Dec 2025	LTMJun 2026
Gross margin	43.2%	39.4%	44.1%	47.0%	40.5%	36.3%	33.7%	37.1%	40.2%	41.8%
Operating margin	−4.4%	−5.9%	3.8%	11.0%	−3.4%	−7.5%	−22.3%	−18.9%	−9.2%	−7.8%
Net margin	−4.5%	−1.5%	−5.3%	−36.5%	0.4%	−16.1%	−23.7%	−20.1%	−11.0%	−10.7%
Free-cash-flow margin	−1.3%	−11.5%	2.9%	8.2%	−11.7%	−11.2%	−13.5%	−5.1%	−8.9%	−2.1%
Return on equity	−176.4%	−199.3%	—	—	2.9%	−57.8%	−83.4%	−144.4%	—	—
Return on assets	−23.4%	−7.9%	−20.6%	−67.4%	0.5%	−17.2%	−29.3%	−28.0%	−17.0%	−17.4%
Asset turnover	5.23	5.23	3.90	1.85	1.21	1.07	1.24	1.40	1.55	1.62
Current ratio	0.56	0.98	1.31	1.73	1.62	1.65	1.28	1.25	1.35	0.52
Debt to equity	160.6%	—	—	67.6%	132.3%	57.6%	99.5%	349.9%	—	—
Interest cover (operating income ÷ interest)	n/m	n/m	3.1x	15.3x	n/m	n/m	n/m	n/m	n/m	n/m
Effective tax rate	33.6%	—	—	—	—	—	—	—	—	—
R&D as % of revenue	0.7%	0.7%	0.9%	0.9%	1.0%	1.5%	2.3%	2.7%	2.0%	2.2%
Capital spending as % of revenue	3.9%	4.0%	2.4%	4.3%	7.4%	6.2%	2.8%	1.5%	1.7%	1.4%
Free cash flow ÷ net income	—	—	—	—	<−999%	—	—	—	—	—
Dividends and buybacks ÷ free cash flow	—	—	0.8%	—	—	—	—	—	—	—

US$ thousands unless shown otherwise. Fiscal quarters.

Purple Innovation, Inc.: financial ratios, quarterly
Quarter	2024 Q3Sept 2024	2024 Q4Dec 2024	2025 Q1Mar 2025	2025 Q2Jun 2025	2025 Q3Sept 2025	2025 Q4Dec 2025	2026 Q1Mar 2026	2026 Q2Jun 2026
Gross margin	29.7%	42.9%	39.4%	40.5%	42.8%	41.9%	36.8%	45.2%
Operating margin	−39.5%	−6.0%	−13.9%	−13.5%	−10.2%	−1.6%	−17.6%	−4.3%
Net margin	−33.1%	−6.6%	−18.4%	−16.5%	−9.9%	−2.3%	−31.9%	−3.3%
Free-cash-flow margin	0.1%	4.4%	−24.3%	−6.6%	−1.5%	−5.5%	1.4%	−1.3%
Current ratio	1.30	1.25	1.36	1.49	1.40	1.35	1.24	0.52
Debt to equity	363.4%	624.2%	>999%	—	—	—	—	—
R&D as % of revenue	2.5%	1.9%	2.4%	2.1%	2.0%	1.9%	2.6%	2.5%

Returns use average equity or assets over the year. Return on equity is left blank when equity is negative or so small that the ratio says nothing (above ±200%); interest cover is left blank above 200 times. Price-based ratios such as P/E are on the valuation page.

Financial health

1 of 3 checks passed · June 30, 2026

What it owns · $264m

Short-term assets $114mLonger-term assets $150m

What it owes, and who funded it · $328m

Short-term liabilities $220mLonger-term liabilities $109mShareholders' equity $-64m

Short-term assets cover short-term liabilities $114m of assets due within a year against $220m of liabilities due within a year.
Short-term assets cover long-term liabilities $114m short-term assets against $109m of longer-dated liabilities.
More cash than debt Cash or debt not separately reported. Not assessable.
Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
Operating profit covers interest at least five times over Operating income of −$35m against $33m of interest.

From Purple Innovation, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Moat

25 /100

Weak moat

How hard Purple Innovation's competitive advantage looks for rivals to wear away, judged from 9 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

Returns on capital 0 / 20

Cash operating profit has been a median -11.3% of total assets over 8 years.
Pricing power 12 / 20

Gross margin has been a median 39.2%, moving by 4.2 percentage points (standard deviation) across 9 years.
Durability 10 / 20

Operating margin has been a median -7.8%; its worst year was -18.2%.
Cash conversion 2 / 20

Free cash flow was positive in 2 of 9 years, at a median -5.9% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (30 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

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Figures from Purple Innovation, Inc.'s SEC filings (10-K and 10-Q), retrieved October 29, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Purple Innovation, Inc.