undamentalytics Newsletter

Roku, Inc insider trading

Every open-market purchase and sale by Roku, Inc's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Roku, Inc insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Roku, Inc’s insiders pay?

From October 2, 2017 to June 12, 2026, 17 insiders reported 1 open-market purchase and 48 sales not made under a pre-set plan in Roku, Inc. Twelve months after each purchase was reported, the shares were −6.2% against the S&P 500 on average (median −6.2%), over 1 purchase with a full year of prices; 0% beat the index. After sales, the shares moved +12.6% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 14, 2024 into $11,189 by November 2, 2026, +4.4% a year. It held shares 38% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $11,816 (+6.6% a year), and held throughout $15,171 (+17.2%).

$0$5.0k$10.0k$15.0k 202420252026 $15.2k$11.8k$11.2k
Copying Roku, Inc's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Roku, Inc's insiders from March 14, 2024, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 38% of the time.
Roku, Inc: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Henricks Alan S. Director 0 — — 12 +28.8% (12) May 24, 2021
Ozgen Mustafa President, Devices 0 — — 8 −17.2% (8) November 17, 2023
Fyfield Mai Director 0 — — 5 −19.6% (4) June 12, 2026
Katz Gidon President, Consumer Experience 0 — — 5 −14.3% (5) September 6, 2023
Banks Matthew C. VP, Corp Controller & CAO 0 — — 3 +21.8% (3) September 4, 2025
Collier Charles President, Roku Media 0 — — 2 −32.1% (2) June 5, 2023
Fuchsberg Gilbert SVP, Corporate Development 0 — — 2 +32.7% (2) November 17, 2022
Jedda Dan CFO 0 — — 2 −52.9% (2) November 17, 2023
Rosenberg Scott A. GM, Sr. VP Platform Business 0 — — 2 −18.9% (2) August 11, 2021
Ahuja Ravi Director 0 — — 1 +98.4% (1) August 17, 2020
Blackburn Jeffrey M Director 1 −6.2% (1) 0% 0 — March 13, 2024
Carolan Shawn T Director 0 — — 1 +231.3% (1) October 2, 2017
Goldfarb Andrew P 10% owner 0 — — 1 +119.7% (1) March 29, 2018
Kay Stephen H SVP General Counsel, Secretary 0 — — 1 +51.9% (1) November 17, 2022
Louden Steve CFO 0 — — 1 +152.5% (1) June 5, 2018
Rothrock Ray A. Director 0 — — 1 +17.8% (1) March 18, 2019
Wood Anthony J. CEO and Chairman BOD 0 — — 1 −59.4% (1) November 17, 2023

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Roku, Inc

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Roku, Inc in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 2 selling crowds, −1.3%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
March 31, 20233 selling−9.5%+2.0%−34.2%
November 30, 20224 selling+10.9%−4.6%+60.0%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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