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Taboola.com Ltd. (TBLA) stock

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NASDAQ: TBLA Nasdaq Advertising Next results ~November 4, 2026

B Fundamentals grade

Taboola.com is a technology company, operating since 2007, that places advertising on publisher websites, mobile apps and connected devices, which it collectively calls digital properties. It positions itself outside the "walled gardens" of Google, Meta and Amazon, specialising in performance advertising that goes beyond search and social media. Its main platform, Realize, launched in 2025, lets advertisers run campaigns across these properties; other offerings include the Connexity e-commerce service, Taboola News and the Smart Bid pricing tool.

The business is business-to-business. Advertisers pay when users click on, buy from or, in some cases, view their ads, and Taboola shares that revenue with the publisher on whose site the ad appeared. Pricing follows cost-per-click, cost-per-thousand-impressions and cost-per-action models.

Taboola works with roughly 14,000 digital property partners, including Yahoo, Apple and NBCNews, and about 2,200 larger advertisers. It says it reaches over 600 million people daily. Sales hubs sit in Bangkok, London, Los Angeles, New York and São Paulo; Yahoo and Microsoft are its largest partners.

Based on Taboola.com Ltd.'s 10-K filed February 25, 2026.

Stock price today

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Third-party market data · may be delayed

Fair value per share

~$8.3

Cash-flow model

Base case. Range ~$6.3–$11 across our lower- and higher-growth cases (5.4%–15.4% a year).

Price vs value

Undervalued

The price is below our entire value range; our base value is 141% above it.

Price used: $3.43, November 2, 2026

Taboola.com Ltd. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders0 buying, 5 selling0 purchases and 9 sales by directors and officers, last 12 monthsInsider trades
  • Funds144 adding, 76 cuttingOf 44 active managers that changed their stake, 27 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Taboola.com files

Where Taboola.com stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $1.96bn, up 8.0% on a year earlier, slower than 9.6% a quarter earlier. Free-cash-flow margin rose to 10.2% from 9.1% a year earlier. Operating margin widened to 6.5% from 2.5%. Against its peers on growth, profitability, cash generation and balance sheet, it grades C. It passes 5 of our 5 financial-health checks. Our cash-flow model value is $10.39 a share, against a share price of $3.44.

Source: 10-Q filed August 5, 2026 on SEC EDGAR · Financials · Valuation

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~November 4, 2026 (estimated)

Taboola.com Ltd.'s trailing-twelve-month revenue grew 8.0% year on year, with a free-cash-flow margin of 10.2%. Where it stands out: operating margin of 6.5% ranks 4 of 26 advertising companies we cover.

Our discounted-cash-flow model values the business at ~$8.3 per share in the base case (~$6.3–$11 across growth scenarios) — model values under stated assumptions, not a price target.

Current signal Free cash flow diverging from earnings: TTM free cash flow grew 21.7% while net income grew 773.6%: a 752pp divergence.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Priced below our value. The share price of $3.43 is 141% below our value per share of $8.
  • Margins widening. Operating margin is up 4.0 points on a year ago.
  • Beating expectations. Earnings per share beat the analysts' consensus estimate in each of the last four quarters.
  • Estimates rising. Analysts' consensus for next year's earnings per share has risen 38.5% over 90 days.

Things to watch

  • Results due soon. Results are expected around 4 November; the share price can move sharply on the day.
  • Volatile shares. Over the past year the shares showed annualised volatility of 56% and a beta of 1.0 against the S&P 500.
  • Insiders selling. 5 insiders sold $131M of stock over the past 365 days and none bought (1% under pre-set trading plans).
  • Short interest rising. Shares sold short rose 37% in a month to 5.2% of tradable shares.
  • Earnings expected to fall. The consensus expects earnings per share to fall 28% next year.

Latest results: FY2026 Q2

Filed August 5, 2026
Earnings per share
$0.14 against an average estimate of $0.14: beat by 1.2%
Revenue
$477m, up 2.4% on a year earlier
Share reaction
-23.6% in the first session after the results on August 5, 2026, against -0.4% for the S&P 500
Guidance given
revenues $460m to $473m (Third Quarter 2026); revenues $1,930m to $1,956m (Full Year 2026)
Next report
November 4, 2026; average EPS estimate $0.14

Taboola.com's figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day-1.0%
  • 1 week+1.5%
  • 1 month+6.2%
  • This year-25.6%
  • 1 year-3.9%
  • 5 years-64.4%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

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Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$2B
Operating margin
6.5%
Net margin
6.1%

Growth

Revenue growth
+8.0%
Change in growth rate
−1.6 pts

Cash

Free cash flow (TTM)
$201M
FCF margin
10.2%
Stock pay % of revenue
3.1%

Earnings

Last results
August 5, 2026
Next results (est.)
November 4, 2026

News & updates

Updated October 31, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Results
  2. Guidance

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Taboola.com Ltd. valuation models and calculator

What the price is pricing in

The share price implies cash flow shrinking about 7.2% a year for five years.That is slower than the 7.3% a year revenue growth Taboola.com has delivered.

  • Priced in-7.2%
  • Last 12 months8.0%
  • 3 years a year12.9%
  • 5 years a year7.3%

Our cash-flow model with every input fixed except growth over the next five years, solved for the growth at which the model value equals the share price ($3.39, Nov 3, 2026). Cash-flow growth then fades to 2.5% a year; discount rate 8.5%. Delivered figures are revenue growth from SEC filings. This is a model exercise, not investment advice or a forecast of the share price. All companies

Fundamentalytics rating

model v1.6 · 2026-11-03
Buy12-month view
12-month price target
~$8.3
Price used
$3.39close November 3, 2026
Implied change
▲ +144%
Uncertainty
Medium

How we got here: a discounted-cash-flow model of Taboola.com Ltd.'s free cash flow after stock-based pay with after-tax interest added back ($95.3M, FY2026 Q2 TTM), growing 4.2% and 8.9% in the next two years (forecasts, guidance and its record), then back to 10.4% by year five, and fading to 2.5%, discounted at 8.5%. Lower and higher growth cases span ~$6.3–~$11 ; that spread sets a 25% margin before we rate Buy or Sell.

Produced by Fundamentalytics' automated valuation model on November 3, 2026, using delayed market prices. Rating meanings, methodology and conflicts: recommendations disclosure and research disclaimer. General research, not personal advice — it does not consider your circumstances. Prices can fall as well as rise.

Our value per share comes from a discounted-cash-flow model of Taboola.com Ltd.'s free cash flow after stock-based pay ( $95.3M, FY2026 Q2 TTM, with after-tax interest added back): growth for five years as below (the first two years from forecasts, guidance and the company's record), fading to 2.5%, discounted at 8.5%, then cash added and debt and other claims subtracted. These are model values under stated assumptions, not price targets or recommendations.

Valuation models

We value Taboola.com Ltd. as an operating company, with every model that fits that kind of business. Cost of equity 9.9%: the 10-year Treasury yield (4.9%) plus a beta of 1.09 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Cash-flow model (DCF) Free cash flow to the firm (after stock pay, with after-tax interest added back), grown then faded to 2.5%, discounted at 8.5% as the firm rate, less debt and other claims. ~$8.3 ~$6.3–$11 Primary model, counts double
Forward price-to-earnings vs peers Next year's consensus earnings per share times peers' typical (harmonic-mean) forward price-to-earnings. Uses analysts' consensus estimates (third-party data), not our forecasts. ~$2.8 ~$2.5–$4.8 Included
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. ~$0.6 ~$0.4–$1.0 Left out: out of range vs price (0.18x)
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. — Does not apply: return on equity below long-run growth
Combined value Weighted average of the models that apply: the primary model (cash-flow model (dcf)) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. ~$6.5 ~$2.8–$8.3 2 models

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Taboola.com Ltd. with Advertising in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

What moves the value

  • Revenue growth 5 points lower ▼ −24%
  • Revenue growth 5 points higher ▲ +32%
  • Free-cash-flow margin 1 point lower ▼ −10%
  • Last year's free-cash-flow margin change, if it persists ▲ +13%
  • Discount rate 1 point higher ▼ −15%
Value per share under different assumptions
Discount rate ↓ / growth → −5% growth0% growth5% growth10% growth15% growth20% growth
7% $5$7$9$12$16$21
8.5% $4$5$7$9$12$15
10% $3$4$5$7$9$12

Valuation multiples over time Market data may be delayed

At fiscal year end 20212022
Share price$7.78$3.08
Market value$1.1bn$783m
+ Net debt (− = net cash)−$268m−$161m
Enterprise value$843m$622m
Multiples
Price / sales 0.8x0.6x
Price / earnings ——
Price / free cash flow 45.5x42.2x
EV / EBITDA 50.1x44.5x

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

Not assessed: fewer than five years of comparable figures in the filings. AI disruption exposure for this industry: High.

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Next results: November 4, 2026, before the open. Analysts expect revenue of $467m and EPS of $0.14 (range $0.12 to $0.15) for the quarter.

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current $0.60 +13% $1.9bn +2%
Next $0.32 −28% $2.0bn +5%

Next year's EPS estimate has moved +38.5% in 90 days, across 7 analysts.

How the EPS forecast has moved

The consensus EPS forecast for the current fiscal year is −3.8% on 90 days ago. In the last 30 days, 0 analysts raised Taboola.com Ltd.'s forecast and 1 cut it.

Consensus EPS forecast Taboola.com Ltd., last 90 days
$0.20 $0.30 $0.40 $0.50 $0.60 $0.70 90 days ago 60 days ago 30 days ago 7 days ago Now Current fiscal year, 90 days ago: $0.62 Current fiscal year, 60 days ago: $0.61 Current fiscal year, 30 days ago: $0.61 Current fiscal year, 7 days ago: $0.61 Current fiscal year, Now: $0.60 $0.60 Next fiscal year, 90 days ago: $0.23 Next fiscal year, 60 days ago: $0.32 Next fiscal year, 30 days ago: $0.32 Next fiscal year, 7 days ago: $0.32 Next fiscal year, Now: $0.32 $0.32

Average of analysts' published estimates (third-party data).

View chart data
Period Current fiscal yearNext fiscal year
90 days ago $0.62$0.23
60 days ago $0.61$0.32
30 days ago $0.61$0.32
7 days ago $0.61$0.32
Now $0.60$0.32

Earnings against estimates

Quarter toEstimateActualSurprise
Jun 2026 $0.14 $0.14 +1.2%
Mar 2026 $0.04 $0.06 +70.0%
Dec 2025 $0.18 $0.27 +50.3%
Sept 2025 $0.09 $0.11 +24.6%

Adjusted EPS as companies report it, against the average analyst estimate.

Management guidance

Earnings release, August 5, 2026
  • Revenues Full Year 2026 $1,930m to $1,956m
    “Revenues $ 460 - $473 $ 1,930 - $1,956” source
  • Revenues Third Quarter 2026 $460m to $473m
    “Revenues $ 460 - $473 $ 1,930 - $1,956” source
  • Gross profit Full Year 2026 $605m to $615m
    “Gross profit $ 148 - $152 $ 605 - $615” source
  • ex-TAC Gross Profit Full Year 2026 $772m to $783m Non-GAAP Raised
    “ex-TAC Gross Profit* $ 184 - $190 $ 772 - $783” source
  • Adjusted EBITDA Full Year 2026 $228m to $240m Non-GAAP Raised
    “Adjusted EBITDA* $ 51.5 - $56.5 $ 228 - $240” source
  • Non-GAAP Net Income (Loss) Full Year 2026 $168m to $176m Non-GAAP
    “Non-GAAP Net Income (Loss)* $ 38 - $42 $ 168 - $176” source
Show 4 more items
  • Gross profit Third Quarter 2026 $148m to $152m
    “Gross profit $ 148 - $152 $ 605 - $615” source
  • ex-TAC Gross Profit Third Quarter 2026 $184m to $190m Non-GAAP
    “ex-TAC Gross Profit* $ 184 - $190 $ 772 - $783” source
  • Adjusted EBITDA Third Quarter 2026 $51.5m to $56.5m Non-GAAP
    “Adjusted EBITDA* $ 51.5 - $56.5 $ 228 - $240” source
  • Non-GAAP Net Income (Loss) Third Quarter 2026 $38m to $42m Non-GAAP
    “Non-GAAP Net Income (Loss)* $ 38 - $42 $ 168 - $176” source

How earlier guidance turned out

  • Revenues, Second Quarter 2026 guided $492m to $505m Below range: $477m

Figures and quotations are management's, copied from the company's own press release (SEC 8-K exhibit) and checked word for word against it. Forward-looking statements are the company's expectations, not ours and not advice; guidance can change or be missed.

How our valuation uses these forecasts

Our cash-flow model grows Taboola.com Ltd.'s revenue by +4.2% next year and +8.9% the year after, then fades back toward its own record by year five. Next year's rate weighs analysts' consensus (+1.8%, weight 52%) , management guidance (+1.8%, weight 21%) and the company's own record (+10.4%, weight 28%) . How the weights are set.

Analyst recommendations

7 analysts, Oct 2026
Buy571%
Hold229%
Sell00%

Monthly trend

  1. Oct 20261427
  2. Sep 20261427
  3. Aug 20261438

Counts of recommendations published by analysts covering Taboola.com Ltd., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
5.3%
of tradable shares
Days to cover
4.33
at average volume
Short interest, 1 month
+37%
to October 15, 2026
Held by institutions
67%
of shares
Held by insiders
19.5%
of shares
Employees
2,000
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

Recent prices are available. Older price history and the statistics that need it are being loaded in the background.

What moved the share price

Last 12 months −3.9%

$3.57 on October 31, 2025 to $3.43

ThenNowEffect
Revenue (last 12 months) $1.8bn $2.0bn +8.0%
Net margin 0.7% 6.1% +709.0%
P/E multiple 88.0x 8.7x −90.2%
Share count 335m 300m +11.8%

Biggest factor: p/e multiple.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 20222023202420252026 to date
Return
TBLA−60%+41%−16%+26%−26%
Industry peers (median)−54%+10%−10%−40%−10%
S&P 500−18%+26%+25%+18%+11%
Months that ended higher
TBLA33%58%50%67%46%
S&P 50042%67%75%75%46%
Largest fall from a high during the year
TBLA−79%−49%−40%−37%−42%
S&P 500−25%−10%−8%−19%−9%

Worst fall since June 30, 2021: 85% from July 1, 2021 to November 8, 2022. Getting back needed a 556% gain, and the shares have not yet recovered.

Price behaviour

52-week range
$2.95 – $5.58
From 52-week high
−38.5%
vs 50-day average
−3.5%
vs 200-day average
−14.3%
Volatility (1 year)
56%
Beta vs S&P 500
0.98

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
7 up, 5 down
typical move ±11.8%
After a week
7 up, 5 down
typical move ±13.6%
After a month
7 up, 5 down
typical move ±13.9%
Results releasedNext dayS&P 500 next day5 days21 days
August 5, 2026 −23.6% −0.4% −26.7% −26.8%
May 6, 2026 +36.7% +1.1% +34.6% +20.2%
February 25, 2026 −2.5% +0.3% +1.3% −2.5%
November 5, 2025 +13.2% −0.7% +25.2% +18.6%
August 6, 2025 +6.5% +0.7% +3.1% +5.0%
May 7, 2025 +8.1% +1.1% +11.3% +17.8%
February 26, 2025 −23.8% −1.5% −18.1% −18.1%
November 7, 2024 −3.0% +1.2% −4.2% +20.1%
August 7, 2024 +6.2% +1.6% +13.1% +8.2%
May 8, 2024 +0.6% +0.6% −4.2% −18.8%
February 28, 2024 −9.0% +0.2% −10.4% −7.3%
November 8, 2023 +7.8% −0.7% +10.9% +2.9%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Options strategies

All options ideas

How Taboola.com Ltd.’s listed options are priced, and three ways to use them that follow from our valuation. Quotes are delayed, read November 2, 2026. Check the live chain at your broker before trading.

Cash-secured put

Not offered: fundamentals grade B (needs B+ or better).

We suggest selling a put only on well-rated companies, at a strike where the price you would pay if assigned (strike less premium) is at or below our fair value.

Covered call

Not offered: no liquid call at or above our price target — the model says the upside is worth more than any listed strike.

For holders: sell a call at a strike at or above our fair value, so the shares are only sold at a price the model calls full value.

Collar

Not offered: the shares trade below our fair value: a collar caps upside the model expects.

For holders of a stock trading at or above our fair value: buy a put for a floor and sell a call to pay for it.

General research, not personal advice. Options can lose you more than you expect and are not suitable for everyone: put sellers can be made to buy shares that keep falling, call sellers give up gains above the strike, and results or news can move prices sharply. Chances shown are approximations from each option’s delta. Spreads, fees and early assignment are not modelled.

Taboola.com Ltd. in five measures

Fundamentals grade B
Growth Profitability Cash Balance sheet Value

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Taboola.com Ltd.
$1.2B $1.4B $1.6B $1.8B $2B FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue (TTM), FY23 Q3: $1.4B Revenue (TTM), FY23 Q4: $1.4B Revenue (TTM), FY24 Q1: $1.5B Revenue (TTM), FY24 Q2: $1.6B Revenue (TTM), FY24 Q3: $1.7B Revenue (TTM), FY24 Q4: $1.8B Revenue (TTM), FY25 Q1: $1.8B Revenue (TTM), FY25 Q2: $1.8B Revenue (TTM), FY25 Q3: $1.9B Revenue (TTM), FY25 Q4: $1.9B Revenue (TTM), FY26 Q1: $2B Revenue (TTM), FY26 Q2: $2B $2B

Source: SEC EDGAR filings. Retrieved October 20, 2026.

View chart data
Period Revenue (TTM)
FY23 Q3 $1.4B
FY23 Q4 $1.4B
FY24 Q1 $1.5B
FY24 Q2 $1.6B
FY24 Q3 $1.7B
FY24 Q4 $1.8B
FY25 Q1 $1.8B
FY25 Q2 $1.8B
FY25 Q3 $1.9B
FY25 Q4 $1.9B
FY26 Q1 $2B
FY26 Q2 $2B
Revenue growth, TTM YoY Taboola.com Ltd.
0% 10% 20% 30% FY23 Q4 FY24 Q2 FY24 Q4 FY25 Q2 FY25 Q4 FY26 Q2 Revenue growth, TTM YoY, FY23 Q4: 2.8% Revenue growth, TTM YoY, FY24 Q1: 11.1% Revenue growth, TTM YoY, FY24 Q2: 19.0% Revenue growth, TTM YoY, FY24 Q3: 21.8% Revenue growth, TTM YoY, FY24 Q4: 22.7% Revenue growth, TTM YoY, FY25 Q1: 16.6% Revenue growth, TTM YoY, FY25 Q2: 12.0% Revenue growth, TTM YoY, FY25 Q3: 11.0% Revenue growth, TTM YoY, FY25 Q4: 8.3% Revenue growth, TTM YoY, FY26 Q1: 9.6% Revenue growth, TTM YoY, FY26 Q2: 8.0% 8.0%

Source: SEC EDGAR filings. Retrieved October 20, 2026.

View chart data
Period Revenue growth, TTM YoY
FY23 Q4 2.8%
FY24 Q1 11.1%
FY24 Q2 19.0%
FY24 Q3 21.8%
FY24 Q4 22.7%
FY25 Q1 16.6%
FY25 Q2 12.0%
FY25 Q3 11.0%
FY25 Q4 8.3%
FY26 Q1 9.6%
FY26 Q2 8.0%
Operating margin (TTM) Taboola.com Ltd.
-5% 0% 5% 10% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Operating margin (TTM), FY23 Q3: -3.4% Operating margin (TTM), FY23 Q4: -4.4% Operating margin (TTM), FY24 Q1: -3.5% Operating margin (TTM), FY24 Q2: -2.2% Operating margin (TTM), FY24 Q3: -0.7% Operating margin (TTM), FY24 Q4: 1.5% Operating margin (TTM), FY25 Q1: 2.1% Operating margin (TTM), FY25 Q2: 2.5% Operating margin (TTM), FY25 Q3: 2.5% Operating margin (TTM), FY25 Q4: 2.3% Operating margin (TTM), FY26 Q1: 6.1% Operating margin (TTM), FY26 Q2: 6.5% 6.5%

Source: SEC EDGAR filings. Retrieved October 20, 2026.

View chart data
Period Operating margin (TTM)
FY23 Q3 -3.4%
FY23 Q4 -4.4%
FY24 Q1 -3.5%
FY24 Q2 -2.2%
FY24 Q3 -0.7%
FY24 Q4 1.5%
FY25 Q1 2.1%
FY25 Q2 2.5%
FY25 Q3 2.5%
FY25 Q4 2.3%
FY26 Q1 6.1%
FY26 Q2 6.5%
FCF margin (TTM) Taboola.com Ltd.
0% 5% 10% 15% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 FCF margin (TTM), FY23 Q3: 4.0% FCF margin (TTM), FY23 Q4: 3.6% FCF margin (TTM), FY24 Q1: 4.4% FCF margin (TTM), FY24 Q2: 5.4% FCF margin (TTM), FY24 Q3: 6.4% FCF margin (TTM), FY24 Q4: 8.4% FCF margin (TTM), FY25 Q1: 8.9% FCF margin (TTM), FY25 Q2: 9.1% FCF margin (TTM), FY25 Q3: 9.0% FCF margin (TTM), FY25 Q4: 8.5% FCF margin (TTM), FY26 Q1: 11.2% FCF margin (TTM), FY26 Q2: 10.2% 10.2%

Source: SEC EDGAR filings. Retrieved October 20, 2026.

View chart data
Period FCF margin (TTM)
FY23 Q3 4.0%
FY23 Q4 3.6%
FY24 Q1 4.4%
FY24 Q2 5.4%
FY24 Q3 6.4%
FY24 Q4 8.4%
FY25 Q1 8.9%
FY25 Q2 9.1%
FY25 Q3 9.0%
FY25 Q4 8.5%
FY26 Q1 11.2%
FY26 Q2 10.2%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-Q, 20-F. Generated November 3, 2026. Definitions in our methodology.

Where the money goes

FY2025, from the 10-K

Each dollar Taboola.com took in during FY2025, followed through to profit: what it cost to make, what went on research and running the business, and what was left after tax.

  1. Revenue $1.9B
  2. Cost of revenue $1.3B · 70.2%
  3. Gross profit $570M · 29.8%
  4. Research and development $148M · 7.7%
  5. Selling, general and admin $377M · 19.7%
  6. Operating income $44.1M · 2.3%
  7. Net income $42.3M · 2.2%

Shares of revenue. Source: Taboola.com's 10-K for FY2025, as filed with the SEC.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2019 Dec 2019 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025 LTM Jun 2026
Income
Revenue 1,094 1,189 1,378 1,401 1,440 1,766 1,912 1,962
Gross profit 232 319 441 464 426 534 570 584
EBITDA 16 58 17 14 −31 63 73 139
Operating income −20 26 −13 −14 −64 26 44 127
Net income −28 8 −25 −12 −82 −4 42 119
Diluted EPS −$1.11 −$0.36 −$0.26 −$0.05 −$0.24 −$0.01 $0.13 —
Growth (year on year)
Revenue — +8.7% +15.9% +1.6% +2.8% +22.7% +8.3% +8.0%
EBITDA — — −70.8% — — — +15.9% +82.1%
Operating income — — −150.6% — — — — +178.6%
Margins
Gross margin 21.2% 26.9% 32.0% 33.1% 29.6% 30.2% 29.8% 29.7%
EBITDA margin 1.5% 4.8% 1.2% 1.0% −2.2% 3.6% 3.8% 7.1%
Operating margin −1.8% 2.2% −1.0% −1.0% −4.4% 1.5% 2.3% 6.5%
Net margin −2.6% 0.7% −1.8% −0.9% −5.7% −0.2% 2.2% 6.1%
Free-cash-flow margin −2.4% 10.2% 1.8% 1.3% 3.6% 8.4% 8.5% 10.2%
Cash flow
Cash from operations 18 139 64 53 84 184 208 253
Capital spending 44 18 39 35 32 35 45 52
Free cash flow −26 121 24 19 52 149 163 201
Stock-based pay 8 28 128 75 64 67 64 60
Free cash flow after stock pay −35 93 −104 −56 −12 82 100 141
Balance sheet
Cash 87 243 319 166 176 227 121 133
Total debt 0 0 51 5 14 116 102 72
Net debt (negative = net cash) −87 −243 −268 −161 −162 −110 −19 −61
Diluted shares 44m 40m 143m 254m — — — —
Returned to shareholders
Buybacks — — 0 0 56 74 255 170
Total returned — — 0 0 56 74 255 170

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

5 of 5 checks passed · June 30, 2026
What it owns · $1.5bn
Short-term assets $519mLonger-term assets $1.0bn
What it owes, and who funded it · $1.4bn
Short-term liabilities $469mShareholders' equity $938m
  • Short-term assets cover short-term liabilities $519m of assets due within a year against $469m of liabilities due within a year.
  • Short-term assets cover long-term liabilities Not assessable from the reported split. Not assessable.
  • More cash than debt $133m of cash against $72m of debt.
  • Debt below 40% of shareholders' equity Debt is 8% of equity.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt $253m of operating cash flow against $72m of debt.
  • Operating profit covers interest at least five times over No material interest expense reported.

From Taboola.com Ltd.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

FY2026 Q2 TTM
Buybacks (TTM)
$170M
Returned to shareholders
84%
of free cash flow
Buybacks, last 3 fiscal years
$384M
Total shareholder yield
17.0%
dividends 0.0% + buybacks 17.0% of market value
R&D spending
7.8%
of revenue
Days sales outstanding
59 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in advertising
Last 12 months unless stated TBLA STGW TEAD ADV DV MGNI Median
Revenue, last 12 months $2.0bn $3.1bn $1.2bn $3.6bn $786m $742m $202m
Revenue growth, last 12 months 8.0% 7.7% 12.3% 2.2% 7.2% 8.3% −1.2%
Revenue growth, 3-year average 12.9% 6.5% 9.0% −0.5% 13.7% 7.1% 7.7%
Revenue growth, latest quarter 2.4% 9.8% −17.1% 1.8% 9.0% 11.2% 2.4%
Gross margin 29.7% 36.0% 33.2% — 82.2% 64.8% 40.3%
Operating margin 6.5% 4.0% −31.9% −3.2% 13.3% 15.6% −3.3%
Operating margin, 3-year average 2.3% 4.4% −12.2% −3.6% 12.3% 9.6% −2.8%
Net margin 6.1% 0.3% −43.3% −7.6% 8.2% 22.5% −2.3%
Cash from operations / revenue 12.9% 13.3% −3.5% 3.5% 26.6% 37.9% 3.5%
Free-cash-flow margin 10.2% 11.8% −3.7% 3.2% 21.3% 27.0% 3.9%
Free-cash-flow margin, 3-year average 8.2% 7.9% 2.3% 2.3% 21.3% 25.4% 8.1%
Stock pay / revenue 3.1% 2.3% 0.9% 0.0% 12.8% 10.1% 2.7%
Change in share count — 12.9% 34.9% 1.3% −4.4% 3.8% 4.2%

Median of all 27 companies we cover in advertising. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

27 advertising companies
Measure Company Peer median Rank
Revenue growth Growth 8.0% -1.2% 8 of 27
Change in growth rate Growth -1.6pp -0.5pp 15 of 27
Gross margin Profitability 29.7% 44.5% 14 of 22
Operating margin Profitability 6.5% -3.2% 4 of 26
Net margin Profitability 6.1% -2.3% 6 of 27
Free-cash-flow margin Cash generation 10.2% 4.7% 8 of 26
Stock pay as % of revenue Cash generation 3.1% 2.7% 13 of 23
Long-term debt as % of assets Balance sheet 4.7% 18.9% 5 of 15
Days sales outstanding Balance sheet 59 days 91 days 6 of 25

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Who owns it

Funds buying and selling
Reported value
$493M
Institutions reporting
210
Shares held vs prior quarter
▲ 28.5%
Positions opened / closed
64 / 29

Top buyers and sellers, Q2 2026: 144 institutions bought and 76 sold ; the biggest buyer was Blackrock, Inc (+7.8M shares) and the biggest seller Siren, L.L.C (−1.5M). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Blackrock, Inc. $47.8M 9.6M 9.7% ▲ 453.3%
Siren, L.L.C. $42.1M 8.4M 8.5% ▼ 15.5%
Acadian Asset Management LLC $37.1M 7.4M 7.5% ▲ 25.7%
Two Sigma Investments, LP $29.6M 5.9M 6.0% ▲ 29.7%
LSV Asset Management $28.1M 5.6M 5.7% ▲ 74.8%
State Street Corp $19.7M 3.9M 4.0% ▲ 355.0%
Mackenzie Financial Corp $18.4M 3.7M 3.7% New
Qube Research & Technologies Ltd $17.9M 3.6M 3.6% ▲ 119.1%
Renaissance Technologies LLC $16.4M 3.3M 3.3% ▲ 54.8%
AQR Capital Management LLC $11M 2.2M 2.2% ▲ 8.2%
Bridgeway Capital Management, LLC $10.5M 2.1M 2.1% ▼ 9.5%
Vanguard Portfolio Management LLC $9.9M 2.0M 2.0% ▲ 99.2%

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Taboola.com Ltd.'s complete shareholder register. Values are as reported by the filers ; 2 inconsistently scaled filing rows were excluded.

Insider trading activity

Full insider history and chart
Insider purchases History → $0 0 trades by 0 insiders, last 12 months Insider sales History → $131M 9 trades by 5 insiders · 1% under pre-set plans
Net ▼ $131M net selling
Insider Date Trade Shares Price Value
Apollo Management Holdings Gp, Llc 10% owner May 28, 2026 Sell 12,000,000 $4.40 $52.8M
Apollo Management Holdings Gp, Llc 10% owner May 28, 2026 Sell 12,000,000 $4.40 $52.8M
Mijaleski Monica Director May 8, 2026 Sell 61,000 $5.04 $307,440
Sundjaja Kristy Chief People Officer May 7, 2026 Sell pre-set plan 40,878 $5.00 $204,390
Peres Nechemia Jacob Director November 10, 2025 Sell 132,234 $3.67 $485,299
Peres Nechemia Jacob Director November 10, 2025 Sell 713,899 $3.67 $2.6M
Peres Nechemia Jacob Director November 10, 2025 Sell 5,541,515 $3.67 $20.3M
Maniv Eldad President and COO November 6, 2025 Sell pre-set plan 414,816 $3.78 $1.6M
Maniv Eldad President and COO November 5, 2025 Sell pre-set plan 10,045 $3.75 $37,669

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Earnings dates and SEC filings

Results announcements

Next expected around November 4, 2026 estimated from the company's past filing pattern, not announced

  • August 5, 2026
  • May 6, 2026
  • February 25, 2026
  • November 5, 2025
  • August 6, 2025
  • May 7, 2025

Recent SEC filings

Data status

When each part of this page on Taboola.com Ltd. was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Taboola.com Ltd. in brief

What does Taboola.com Ltd. do?
Taboola.com Ltd. is a US-listed company in the advertising industry. Its financial year ends in December.
What is Taboola.com Ltd.'s stock ticker?
Taboola.com Ltd. trades under the ticker TBLA on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Taboola.com Ltd.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Taboola.com Ltd. reported revenue of $2B, 8.0% higher than a year earlier, according to its SEC filings.
What is Taboola.com Ltd.'s free cash flow?
Taboola.com Ltd.'s free-cash-flow margin is 10.2% of revenue over the trailing twelve months, ranking 8 of the 26 advertising companies we cover.
What is Taboola.com Ltd.'s fair value (intrinsic value) per share?
Our discounted-cash-flow model of Taboola.com Ltd.'s free cash flow after stock-based pay gives ~$8.3 per share in the base case, and ~$6.3–$11 across growth scenarios. These are model values under stated assumptions — not a price target or a recommendation.
Who are Taboola.com Ltd.'s largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Blackrock, Inc., Siren, L.L.C. and Acadian Asset Management LLC. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
What is Taboola.com Ltd.'s market cap?
On December 30, 2022, Taboola.com Ltd.'s market capitalisation was about $783M and net debt of -$161M. Market figures come from third-party market data and may be delayed.
How much debt does Taboola.com Ltd. have?
Taboola.com Ltd.'s debt-to-equity ratio is 7.7%, from its latest balance sheet. The financial health section below sets out its other solvency checks.
Who are Taboola.com Ltd.'s competitors?
In our Advertising peer group, the companies closest to Taboola.com Ltd. are Stagwell Inc, Teads Holding Co., Advantage Solutions Inc., Doubleverify Holdings, Inc. and Magnite, Inc. The side-by-side comparison below sets their revenue, margins and growth against Taboola.com Ltd.'s.
Are insiders buying or selling Taboola.com Ltd. stock?
Over the last 12 months, Taboola.com Ltd.'s directors and officers reported 0 open-market purchases and 9 sales on Form 4. The insider trading page charts every trade.
When is Taboola.com Ltd.'s next earnings date?
Around November 4, 2026, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Taboola.com Ltd. announces its own schedule.