undamentalytics Newsletter

Trade Desk, Inc. insider trading

Every open-market purchase and sale by Trade Desk, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Trade Desk, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Trade Desk, Inc.’s insiders pay?

From September 27, 2016 to June 1, 2026, 16 insiders reported 6 open-market purchases and 71 sales not made under a pre-set plan in Trade Desk, Inc. Twelve months after each purchase was reported, the shares were +41.3% against the S&P 500 on average (median +36.9%), over 5 purchases with a full year of prices; 100% beat the index. After sales, the shares moved +32.1% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on November 17, 2016 into $23,742 by November 2, 2026, +9.1% a year. It held shares 33% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $17,774 (+6.0% a year), and held throughout $40,450 (+15.1%).

$0$20.0k$40.0k$60.0k 201620182020202220242026 $40.5k$23.7k$17.8k
Copying Trade Desk, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Trade Desk, Inc.'s insiders from November 17, 2016, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 33% of the time.
Trade Desk, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Falberg Kathryn E Director 3 +51.2% (3) 100% 8 +14.6% (7) March 9, 2026
Paley Eric B Director 0 — — 9 +51.3% (9) February 24, 2021
Green Jeffrey Terry President and CEO 1 — — 6 +80.7% (6) March 4, 2026
Hadley Harbor Master Investors (cayman) L.P. 10% owner 0 — — 7 +22.6% (7) May 1, 2017
Vobejda Susan Chief Marketing Officer 0 — — 7 +14.1% (7) June 8, 2021
Ross Paul Chief Financial Officer 0 — — 6 +69.4% (6) June 11, 2019
Yang Vivian Chief Legal Officer 0 — — 5 +23.4% (5) June 17, 2020
Cunningham Andrea Lee Director 0 — — 4 −35.0% (4) September 12, 2025
Falk Thomas Director 0 — — 4 +61.5% (4) May 11, 2020
Jacobson Samantha Chief Strategy Officer 0 — — 4 −53.6% (3) June 1, 2026
Wells David B Director 2 +26.3% (2) 100% 2 +53.5% (2) May 15, 2025
Ehrenberg Roger Director 0 — — 3 +30.0% (3) June 6, 2017
Buyer Lise J Director 0 — — 2 +0.5% (2) June 15, 2023
Pickles David Randall Chief Technology Officer 0 — — 2 +102.1% (2) March 6, 2020
Perdue Robert David Chief Operating Officer 0 — — 1 +15.8% (1) March 6, 2017
Stempeck Brian John Chief Client Officer 0 — — 1 +15.8% (1) March 6, 2017

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Trade Desk, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Trade Desk, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 4 selling crowds, +48.7%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
August 30, 20243 selling+15.8%−40.4%−66.9%
May 29, 20204 selling+37.2%+156.6%+48.5%
February 28, 20194 selling+1.6%+21.1%+37.1%
March 31, 20179 selling+31.5%+57.5%+14.7%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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