Trade Desk, Inc. key statistics and ratios
In fiscal 2025, Trade Desk, Inc. had return on equity of 16.3% and a net margin of 15.3%. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.
Financial ratios
| Fiscal year | 2016Dec 2016 | 2017Dec 2017 | 2018Dec 2018 | 2019Dec 2019 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMJun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Net margin | 10.1% | 16.5% | 18.5% | 16.4% | 29.0% | 11.5% | 3.4% | 9.2% | 16.1% | 15.3% | 13.6% |
| Return on equity | 12.5% | 24.8% | 27.5% | 21.5% | 29.8% | 10.8% | 2.9% | 8.4% | 15.4% | 16.3% | 16.1% |
| Return on assets | 3.8% | 7.6% | 9.2% | 7.6% | 10.8% | 4.4% | 1.3% | 3.9% | 7.1% | 7.2% | 6.8% |
| Effective tax rate | 53.3% | 20.2% | 16.6% | 6.8% | — | −12.9% | 58.1% | 33.2% | 22.5% | 32.7% | 36.6% |
| R&D as % of revenue | 13.5% | 17.1% | 17.6% | 17.7% | 19.9% | 18.9% | 20.3% | 21.2% | 19.0% | 18.1% | 18.1% |
Financial health
- Short-term assets cover short-term liabilities $4.8bn of assets due within a year against $2.8bn of liabilities due within a year.
- Short-term assets cover long-term liabilities $4.8bn short-term assets against $396m of longer-dated liabilities.
- More cash than debt Cash or debt not separately reported. Not assessable.
- Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
- Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
- A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
- Operating profit covers interest at least five times over Operating income of $586m against $2m of interest.
Moat
Moderate moat
How hard Trade Desk's competitive advantage looks for rivals to wear away, judged from 9 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.
- Returns on capital 14 / 20
Cash operating profit has been a median 11.1% of total assets over 9 years.
- Pricing power 20 / 20
Gross margin has been a median 79.4%, moving by 2.5 percentage points (standard deviation) across 9 years.
- Durability 7 / 20
Operating margin has been a median 17.7%; its worst year was 2.9%.
- Cash conversion 20 / 20
Free cash flow was positive in 9 of 9 years, at a median 27.0% of revenue.
- Discipline 6 / 20
The diluted share count rose 2.0% over five years; stock-based pay has been a median 15.7% of revenue.
AI disruption exposure: High. In this industry, the core product is information work that AI systems increasingly perform. The score above includes a 15-point deduction for that exposure (67 before it).
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