undamentalytics Newsletter

Winmark Corp insider trading

Every open-market purchase and sale by Winmark Corp's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Winmark Corp insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Winmark Corp’s insiders pay?

From January 12, 2010 to October 23, 2026, 22 insiders reported 52 open-market purchases and 185 sales not made under a pre-set plan in Winmark Corp. Twelve months after each purchase was reported, the shares were +28.8% against the S&P 500 on average (median +32.2%), over 52 purchases with a full year of prices; 77% beat the index. After sales, the shares moved +1.9% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on January 13, 2010 into $73,309 by November 2, 2026, +12.6% a year. It held shares 44% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $30,031 (+6.8% a year), and held throughout $88,655 (+13.9%).

$0$50.0k$100k 201020122014201620182020202220242026 $88.7k$73.3k$30.0k
Copying Winmark Corp's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Winmark Corp's insiders from January 13, 2010, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 44% of the time.
Winmark Corp: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Morgan John L Chairman & CEO 45 +26.6% (45) 76% 1 +3.0% (1) May 15, 2015
Olson Ronald G 10% owner 0 — — 38 +15.8% (38) November 26, 2024
Heffes Brett D CHAIR AND CEO 0 — — 22 0.0% (22) August 28, 2025
Zola Steven C President, Winmark Capital 2 +58.9% (2) 100% 14 +3.3% (14) May 7, 2019
Grassle Jenele C Director 0 — — 13 +6.1% (11) March 5, 2026
Ishaug Anthony D CHIEF FINANCIAL OFFICER 0 — — 12 −1.3% (12) June 2, 2025
Barbetta Lawrence A Director 0 — — 11 −8.8% (11) September 18, 2025
Murphy Steven President of Franchising 1 +69.4% (1) 100% 10 −6.6% (10) July 30, 2019
Goff Leah A VP OF HUMAN RESOURCES 0 — — 10 +5.8% (10) March 14, 2022
Reyelts Paul C Director 0 — — 9 −1.0% (9) March 17, 2023
Wilson Mark L Director 0 — — 9 −4.3% (9) November 22, 2023
Phillips Dean B Director 0 — — 7 −5.6% (7) January 23, 2014
Nine Ten Partners LP 10% owner 0 — — 6 −3.3% (6) April 4, 2017
Gaudette Renae M. CHIEF OPERATING OFFICER 0 — — 5 −30.7% (4) October 23, 2026
Mackenzie Kirk A Director 1 +61.9% (1) 100% 4 −1.0% (4) September 8, 2017
Bares Brian Timothy 10% owner 0 — — 3 −7.1% (3) February 8, 2017
Bradshaw James Shel 10% owner 0 — — 3 −5.4% (3) February 6, 2017
Nine Ten Capital Management LLC 10% owner 0 — — 3 +0.9% (3) November 7, 2016
Tomlinson Percy C Jr Director 2 +44.0% (2) 100% 1 — March 3, 2026
Hovey Merry Beth VP of Marketing 0 — — 2 +14.7% (2) February 2, 2012
Mollen Russell Chad 10% owner 0 — — 2 −8.4% (2) November 23, 2016
Sprenger Gina Decaro Director 1 −36.7% (1) 0% 0 — August 13, 2025

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Winmark Corp

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Winmark Corp in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 3 buying crowds with six months of prices, it averaged +14.3% against the index. After 17 selling crowds, −2.7%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
October 31, 20253 selling+9.6%−11.8%not yet
October 31, 20243 selling−2.0%+2.2%−6.1%
November 30, 20233 selling−28.8%−32.6%−34.2%
April 28, 20235 selling−1.4%+22.5%−11.5%
November 30, 20215 selling−3.6%−13.6%+6.6%
November 30, 20204 selling−5.3%−8.3%+17.7%
July 31, 20194 selling+5.9%+6.4%−16.3%
May 31, 20193 selling−7.6%−8.4%−27.8%
August 31, 20186 selling+4.1%+15.4%+4.5%
May 31, 20183 selling−2.7%+2.5%+12.3%
September 29, 20174 selling−8.5%−5.6%+5.1%
September 30, 20164 selling+15.7%−0.6%+7.7%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 20. Total returns from the month end; past patterns are not a forecast.

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