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Advantage Solutions vs Taboola.com

Advantage Solutions is the larger business, with $3.54bn of revenue in fiscal 2025 against $1.91bn for Taboola.com (1.9 times as much). Taboola.com grew faster (8.3% against -0.7%). Taboola.com kept more of each dollar of sales as profit: a net margin of 2.2% against -6.4%.

Latest fiscal yearAdvantage SolutionsADV, 2025Taboola.comTBLA, 2025
Revenue $3.54bn $1.91bn
Revenue growth -0.7% 8.3%
Net income −$228m $42.3m
Operating margin -3.6% —
Net margin -6.4% 2.2%
Return on equity -35.0% 4.3%
Free cash flow $55.1m $163m
Cash $241m $121m
Total debt $1.69bn $102m
Debt to equity 304.7% —
Dividend per share — —
Dividend yield — —
Share buybacks $869,000 $255m
Employees — 2,000
Market value $371m $1.00bn
Price vs our value range Below our value range Below our value range
Moat score 21 (Weak) —
Insider trades, 12 months 9 buys, 0 sales 0 buys, 9 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

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Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.