Bullish vs ServiceNow
Bullish is the larger business, with $244.81bn of revenue in fiscal 2025 against $13.28bn for ServiceNow (18.4 times as much). ServiceNow grew faster (20.9% against -2.2%). ServiceNow kept more of each dollar of sales as profit: a net margin of 13.2% against -0.3%. Bullish carries less debt relative to equity (3.1% against 11.5%).
| Latest fiscal year | BullishBLSH, 2025 | ServiceNowNOW, 2025 |
|---|---|---|
| Revenue | $244.81bn | $13.28bn |
| Revenue growth | -2.2% | 20.9% |
| Net income | −$765m | $1.75bn |
| Operating margin | — | 13.7% |
| Net margin | -0.3% | 13.2% |
| Return on equity | -27.3% | 15.5% |
| Free cash flow | $18.7m | $4.58bn |
| Cash | $87.9m | $3.73bn |
| Total debt | $100.0m | $1.49bn |
| Debt to equity | 3.1% | 11.5% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $1.84bn |
| Employees | — | 26,293 |
| Market value | $2.90bn | $112.82bn |
| Price vs our value range | — | Within our value range |
| Moat score | — | 56 (Moderate) |
| Insider trades, 12 months | 0 buys, 12 sales | 2 buys, 29 sales |