undamentalytics Newsletter

ServiceNow vs Palo Alto Networks

ServiceNow is the larger business, with $13.28bn of revenue in fiscal 2025 against $11.48bn for Palo Alto Networks (1.2 times as much). Palo Alto Networks grew faster (24.5% against 20.9%). ServiceNow kept more of each dollar of sales as profit: a net margin of 13.2% against 2.7%. Palo Alto Networks carries less debt relative to equity (6.5% against 11.5%).

Latest fiscal yearServiceNowNOW, 2025Palo Alto NetworksPANW, 2026
Revenue $13.28bn $11.48bn
Revenue growth 20.9% 24.5%
Net income $1.75bn $307m
Operating margin 13.7% 6.1%
Net margin 13.2% 2.7%
Return on equity 15.5% 1.7%
Free cash flow $4.58bn $4.11bn
Cash $3.73bn $2.51bn
Total debt $1.49bn $1.77bn
Debt to equity 11.5% 6.5%
Dividend per share — —
Dividend yield — —
Share buybacks $1.84bn $1.00bn
Employees 26,293 —
Market value $112.82bn $285.89bn
Price vs our value range Within our value range Above our value range
Moat score 56 (Moderate) 65 (Moderate)
Insider trades, 12 months 2 buys, 29 sales 2 buys, 101 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

Go deeper

Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.