Cardlytics vs Harte Hanks
Cardlytics is the larger business, with $233m of revenue in fiscal 2025 against $160m for Harte Hanks (1.5 times as much). Harte Hanks grew faster (-13.9% against -16.2%). Harte Hanks kept more of each dollar of sales as profit: a net margin of -0.5% against -44.4%.
| Latest fiscal year | CardlyticsCDLX, 2025 | Harte HanksHHS, 2025 |
|---|---|---|
| Revenue | $233m | $160m |
| Revenue growth | -16.2% | -13.9% |
| Net income | −$103m | −$811,000 |
| Operating margin | — | — |
| Net margin | -44.4% | -0.5% |
| Return on equity | — | -3.8% |
| Free cash flow | $8.8m | −$4.5m |
| Cash | $48.7m | $5.6m |
| Total debt | $209m | $0 |
| Debt to equity | — | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | — |
| Employees | 275 | 1,719 |
| Market value | $11.5m | $30.1m |
| Price vs our value range | — | — |
| Moat score | 0 (Weak) | 19 (Weak) |
| Insider trades, 12 months | 2 buys, 16 sales | 0 buys, 0 sales |