Fluent vs Harte Hanks
Fluent is the larger business, with $209m of revenue in fiscal 2025 against $160m for Harte Hanks (1.3 times as much). Harte Hanks grew faster (-13.9% against -18.0%). Harte Hanks kept more of each dollar of sales as profit: a net margin of -0.5% against -13.0%.
| Latest fiscal year | FluentFLNT, 2025 | Harte HanksHHS, 2025 |
|---|---|---|
| Revenue | $209m | $160m |
| Revenue growth | -18.0% | -13.9% |
| Net income | −$27.2m | −$811,000 |
| Operating margin | -9.7% | — |
| Net margin | -13.0% | -0.5% |
| Return on equity | -125.9% | -3.8% |
| Free cash flow | −$1.5m | −$4.5m |
| Cash | $12.9m | $5.6m |
| Total debt | $34.6m | $0 |
| Debt to equity | 189.9% | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | — |
| Employees | 186 | 1,719 |
| Market value | $112m | $30.1m |
| Price vs our value range | Above our value range | — |
| Moat score | 18 (Weak) | 19 (Weak) |
| Insider trades, 12 months | 13 buys, 14 sales | 0 buys, 0 sales |