Celsius Holdings vs Primo Brands
Primo Brands is the larger business, with $6.66bn of revenue in fiscal 2025 against $2.52bn for Celsius Holdings (2.6 times as much). Celsius Holdings grew faster (85.5% against 29.3%). Celsius Holdings kept more of each dollar of sales as profit: a net margin of 4.3% against 0.9%.
| Latest fiscal year | Celsius HoldingsCELH, 2025 | Primo BrandsPRMB, 2025 |
|---|---|---|
| Revenue | $2.52bn | $6.66bn |
| Revenue growth | 85.5% | 29.3% |
| Net income | $108m | $60.1m |
| Operating margin | — | 6.5% |
| Net margin | 4.3% | 0.9% |
| Return on equity | 13.7% | 1.9% |
| Free cash flow | $323m | $303m |
| Cash | $399m | $377m |
| Total debt | $698m | $5.23bn |
| Debt to equity | — | 174.8% |
| Dividend per share | — | $0.40 |
| Dividend yield | — | 2.2% |
| Share buybacks | $5.7m | $422m |
| Employees | 1,497 | 12,600 |
| Market value | $7.59bn | $7.53bn |
| Price vs our value range | Below our value range | Within our value range |
| Moat score | 27 (Weak) | — |
| Insider trades, 12 months | 9 buys, 1 sales | 7 buys, 2 sales |