Digital Brands Group vs Xcel Brands
Digital Brands Group is the larger business, with $7.4m of revenue in fiscal 2025 against $4.9m for Xcel Brands (1.5 times as much). Digital Brands Group grew faster (-36.1% against -40.2%). Xcel Brands kept more of each dollar of sales as profit: a net margin of -353.5% against -382.8%.
| Latest fiscal year | Digital Brands GroupDBGI, 2025 | Xcel BrandsXELB, 2025 |
|---|---|---|
| Revenue | $7.4m | $4.9m |
| Revenue growth | -36.1% | -40.2% |
| Net income | −$28.3m | −$17.5m |
| Operating margin | — | — |
| Net margin | -382.8% | -353.5% |
| Return on equity | — | -72.2% |
| Free cash flow | −$15.9m | −$7.0m |
| Cash | $1.9m | $1.1m |
| Total debt | $9.6m | $13.6m |
| Debt to equity | — | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $204,000 |
| Employees | 33 | 15 |
| Market value | $306,619 | $2.3m |
| Price vs our value range | — | — |
| Moat score | 15 (Weak) | 48 (Moderate) |
| Insider trades, 12 months | 2 buys, 0 sales | 8 buys, 0 sales |