Lamar Advertising vs Outfront Media
Lamar Advertising is the larger business, with $2.27bn of revenue in fiscal 2025 against $1.83bn for Outfront Media (1.2 times as much). Lamar Advertising grew faster (2.7% against 0.0%). Lamar Advertising kept more of each dollar of sales as profit: a net margin of 25.9% against 8.0%. Lamar Advertising carries less debt relative to equity (336.5% against 366.0%).
| Latest fiscal year | Lamar AdvertisingLAMR, 2025 | Outfront MediaOUT, 2025 |
|---|---|---|
| Revenue | $2.27bn | $1.83bn |
| Revenue growth | 2.7% | 0.0% |
| Net income | $587m | $147m |
| Operating margin | 34.2% | 16.0% |
| Net margin | 25.9% | 8.0% |
| Return on equity | 56.7% | 21.6% |
| Free cash flow | $683m | $219m |
| Cash | $64.8m | $99.9m |
| Total debt | $3.45bn | $2.60bn |
| Debt to equity | 336.5% | 366.0% |
| Dividend per share | $6.45 | $1.20 |
| Dividend yield | 4.2% | 3.7% |
| Share buybacks | $158m | — |
| Employees | 3,500 | 1,986 |
| Market value | $16.02bn | $5.66bn |
| Price vs our value range | — | — |
| Moat score | 86 (Strong) | 37 (Weak) |
| Insider trades, 12 months | 0 buys, 4 sales | 1 buys, 17 sales |