Altria vs Universal
Altria is the larger business, with $23.28bn of revenue in fiscal 2025 against $2.89bn for Universal (8.1 times as much). Universal grew faster (-1.3% against -3.1%). Altria kept more of each dollar of sales as profit: a net margin of 29.8% against 1.1%.
| Latest fiscal year | AltriaMO, 2025 | UniversalUVV, 2026 |
|---|---|---|
| Revenue | $23.28bn | $2.89bn |
| Revenue growth | -3.1% | -1.3% |
| Net income | $6.95bn | $32.6m |
| Operating margin | — | 5.8% |
| Net margin | 29.8% | 1.1% |
| Return on equity | — | 2.3% |
| Free cash flow | $9.07bn | $80.3m |
| Cash | $4.47bn | $62.2m |
| Total debt | $25.92bn | $904m |
| Debt to equity | — | 63.9% |
| Dividend per share | $4.16 | $3.28 |
| Dividend yield | 5.5% | 8.1% |
| Share buybacks | $1.00bn | $0 |
| Employees | 5,900 | — |
| Market value | $127.86bn | $985m |
| Price vs our value range | Within our value range | Within our value range |
| Moat score | 90 (Strong) | 51 (Moderate) |
| Insider trades, 12 months | 1 buys, 3 sales | 0 buys, 4 sales |