RLX Technology vs 22nd Century Group
RLX Technology is the larger business, with $551m of revenue in fiscal 2025 against $17.6m for 22nd Century Group (31.3 times as much). RLX Technology grew faster (44.2% against -27.9%). RLX Technology kept more of each dollar of sales as profit: a net margin of 23.3% against -28.7%. RLX Technology carries less debt relative to equity (0.6% against 4.5%).
| Latest fiscal year | RLX TechnologyRLX, 2025 | 22nd Century GroupXXII, 2025 |
|---|---|---|
| Revenue | $551m | $17.6m |
| Revenue growth | 44.2% | -27.9% |
| Net income | $128m | −$5.1m |
| Operating margin | 8.3% | -65.8% |
| Net margin | 23.3% | -28.7% |
| Return on equity | 5.8% | -51.1% |
| Free cash flow | $137m | −$7.8m |
| Cash | $767m | $7.1m |
| Total debt | $14.3m | $708,000 |
| Debt to equity | 0.6% | 4.5% |
| Dividend per share | — | — |
| Dividend yield | 0.6% | — |
| Share buybacks | $25.6m | — |
| Employees | — | 32 |
| Market value | $2.04bn | $22,980 |
| Price vs our value range | Below our value range | — |
| Moat score | — | 13 (Weak) |
| Insider trades, 12 months | 0 buys, 0 sales | 0 buys, 0 sales |