Sinclair vs E.w. Scripps
Sinclair is the larger business, with $3.17bn of revenue in fiscal 2025 against $2.15bn for E.w. Scripps (1.5 times as much). Sinclair grew faster (-10.7% against -14.3%). Sinclair kept more of each dollar of sales as profit: a net margin of -3.5% against -4.7%. E.w. Scripps carries less debt relative to equity (212.3% against 1001.8%).
| Latest fiscal year | SinclairSBGI, 2025 | E.w. ScrippsSSP, 2025 |
|---|---|---|
| Revenue | $3.17bn | $2.15bn |
| Revenue growth | -10.7% | -14.3% |
| Net income | −$112m | −$101m |
| Operating margin | 5.5% | 8.6% |
| Net margin | -3.5% | -4.7% |
| Return on equity | -21.8% | -7.9% |
| Free cash flow | $115m | $6.5m |
| Cash | $866m | $27.9m |
| Total debt | $4.44bn | $2.65bn |
| Debt to equity | 1001.8% | 212.3% |
| Dividend per share | — | — |
| Dividend yield | 7.6% | — |
| Share buybacks | $0 | — |
| Employees | 7,100 | 4,600 |
| Market value | $965m | $247m |
| Price vs our value range | Within our value range | Below our value range |
| Moat score | — | 28 (Weak) |
| Insider trades, 12 months | 0 buys, 21 sales | 47 buys, 4 sales |