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Marriott Vacations Worldwide vs Viking Holdings

Viking Holdings is the larger business, with $6.50bn of revenue in fiscal 2025 against $5.03bn for Marriott Vacations Worldwide (1.3 times as much). Viking Holdings grew faster (21.9% against 1.3%). Viking Holdings kept more of each dollar of sales as profit: a net margin of 17.7% against -6.1%. Marriott Vacations Worldwide carries less debt relative to equity (177.3% against 518.0%).

Latest fiscal yearMarriott Vacations WorldwideVAC, 2025Viking HoldingsVIK, 2025
Revenue $5.03bn $6.50bn
Revenue growth 1.3% 21.9%
Net income −$308m $1.15bn
Operating margin — 23.1%
Net margin -6.1% 17.7%
Return on equity -13.9% —
Free cash flow −$29.0m —
Cash $406m $3.80bn
Total debt $3.53bn $5.67bn
Debt to equity 177.3% 518.0%
Dividend per share $3.17 —
Dividend yield 2.7% —
Share buybacks $61.0m —
Employees — —
Market value $4.04bn $38.87bn
Price vs our value range — —
Moat score 38 (Weak) —
Insider trades, 12 months 15 buys, 2 sales 0 buys, 30 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

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Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.