Winmark vs Xwell
Winmark is the larger business, with $86.1m of revenue in fiscal 2025 against $29.2m for Xwell (2.9 times as much). Winmark grew faster (5.9% against -13.8%). Winmark kept more of each dollar of sales as profit: a net margin of 48.4% against -58.2%.
| Latest fiscal year | WinmarkWINA, 2025 | XwellXWEL, 2025 |
|---|---|---|
| Revenue | $86.1m | $29.2m |
| Revenue growth | 5.9% | -13.8% |
| Net income | $41.7m | −$17.0m |
| Operating margin | — | — |
| Net margin | 48.4% | -58.2% |
| Return on equity | — | — |
| Free cash flow | $44.7m | −$11.7m |
| Cash | $10.3m | $2.6m |
| Total debt | $30.0m | $3.6m |
| Debt to equity | — | — |
| Dividend per share | — | — |
| Dividend yield | 5.0% | — |
| Share buybacks | $2.4m | — |
| Employees | 87 | 105 |
| Market value | $966m | $5.8m |
| Price vs our value range | Within our value range | — |
| Moat score | 92 (Strong) | 29 (Weak) |
| Insider trades, 12 months | 0 buys, 6 sales | 0 buys, 0 sales |