AppLovin provides artificial-intelligence-powered advertising technology that helps businesses reach, monetise and grow their global audiences. Its main tools are Axon Ads Manager, a user-acquisition system driven by the company's Axon AI recommendation engine, which matches advertiser demand with publisher supply through high-speed auctions; MAX, an in-app bidding product that auctions a publisher's ad inventory in real time; Adjust, a software-as-a-service measurement and attribution platform; and Wurl, a connected-TV service that distributes streaming video and sells advertising around it.
The company earns all of its revenue from these advertising solutions, with Axon Ads Manager accounting for substantially all of it. Rather than charging a fixed price per impression or click, it bills advertisers dynamically against their return-on-ad-spend goals. Customers span large enterprises, small businesses and individuals, and include advertisers, advertising networks and mobile app publishers.
Incorporated in Delaware in 2011 and based in Palo Alto, California, AppLovin sells worldwide and employed 898 people across 15 countries at the end of 2025, roughly 60% of them outside the United States. It sold its Apps business in June 2025 and names Meta, Google, Amazon and Unity Software among its competitors.
Based on Applovin Corp's 10-K filed February 19, 2026.