Baidu, Inc. revenue

Baidu, Inc.'s revenue was $17.96bn in fiscal 2025, down 2.9% on the year before. Since fiscal 2009 ($651m) it has grown at a compound 23.0% a year.

Revenue history

US$ billions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Baidu, Inc.: revenue history, annual
Fiscal year	2009Dec 2009	2010Dec 2010	2011Dec 2011	2012Dec 2012	2013Dec 2013	2014Dec 2014	2015Dec 2015	2016Dec 2016	2017Dec 2017	2018Dec 2018	2019Dec 2019	2020Dec 2020	2021Dec 2021	2022Dec 2022	2023Dec 2023	2024Dec 2024	2025Dec 2025
Revenue	0.7	1.2	2.2	3.5	5.2	8.0	10.6	10.6	12.6	15.5	15.6	15.5	19.3	18.4	19.0	18.5	18.0
Growth on the year before	—	+79.6%	+91.9%	+57.6%	+47.0%	+53.2%	+32.7%	+0.6%	+18.1%	+23.4%	+0.4%	−0.2%	+24.4%	−4.6%	+3.3%	−2.7%	−2.9%
Gross profit	0.4	0.9	1.6	2.5	3.3	4.9	6.2	5.3	6.2	7.7	6.5	7.5	9.3	8.9	9.8	9.3	7.9
Gross margin	63.7%	72.8%	73.1%	71.1%	64.1%	61.5%	58.6%	50.0%	49.2%	49.4%	41.5%	48.5%	48.3%	48.3%	51.7%	50.3%	43.9%

Revenue as reported in the company's 10-K and 10-Q filings (for banks, net interest income plus non-interest income). Growth is left blank when the earlier figure was zero or negative.

Revenue against peers

Interactive Media & Services: the closest covered companies by revenue. Last twelve months.

Company	Revenue	Growth	3-year growth a year
Baidu, Inc.	$17.96bn	-2.9%	51.2%
Spotify Technology S.a.	$19.43bn	14.6%	—
Sea Ltd	$22.94bn	36.4%	—
Snap Inc	$6.35bn	12.6%	12.3%
Pinterest, Inc.	$4.68bn	15.4%	16.6%
Tencent Music Entertainment Group	$4.58bn	16.0%	—

Compare with peers

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Figures from Baidu, Inc.'s SEC filings (10-K and 10-Q), retrieved November 2, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Baidu, Inc.