Baidu vs Snap
Baidu is the larger business, with $17.96bn of revenue in fiscal 2025 against $5.93bn for Snap (3.0 times as much). Snap grew faster (10.6% against -2.9%). Baidu kept more of each dollar of sales as profit: a net margin of 4.3% against -7.8%. Baidu carries less debt relative to equity (18.4% against 157.1%).
| Latest fiscal year | BaiduBIDU, 2025 | SnapSNAP, 2025 |
|---|---|---|
| Revenue | $17.96bn | $5.93bn |
| Revenue growth | -2.9% | 10.6% |
| Net income | $778m | −$460m |
| Operating margin | -4.5% | -9.0% |
| Net margin | 4.3% | -7.8% |
| Return on equity | 2.1% | -19.5% |
| Free cash flow | −$2.10bn | $437m |
| Cash | $3.52bn | $1.03bn |
| Total debt | $7.00bn | $3.58bn |
| Debt to equity | 18.4% | 157.1% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $770m | $751m |
| Employees | — | 5,261 |
| Market value | $26.23bn | $9.57bn |
| Price vs our value range | Above our value range | — |
| Moat score | 60 (Moderate) | 28 (Weak) |
| Insider trades, 12 months | 0 buys, 1 sales | 0 buys, 54 sales |