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Baidu vs Spotify Technology

Baidu and Spotify Technology are similar in size: $17.96bn and $19.43bn of revenue in their latest fiscal years. Spotify Technology grew faster (14.6% against -2.9%). Spotify Technology kept more of each dollar of sales as profit: a net margin of 12.9% against 4.3%. Spotify Technology carries less debt relative to equity (0.0% against 18.4%).

Latest fiscal yearBaiduBIDU, 2025Spotify TechnologySPOT, 2025
Revenue $17.96bn $19.43bn
Revenue growth -2.9% 14.6%
Net income $778m $2.50bn
Operating margin -4.5% 12.8%
Net margin 4.3% 12.9%
Return on equity 2.1% 32.3%
Free cash flow −$2.10bn $3.25bn
Cash $3.52bn $6.17bn
Total debt $7.00bn $0
Debt to equity 18.4% 0.0%
Dividend per share — —
Dividend yield — —
Share buybacks $770m $496m
Employees — —
Market value $26.23bn $125.94bn
Price vs our value range Above our value range Above our value range
Moat score 60 (Moderate) —
Insider trades, 12 months 0 buys, 1 sales 0 buys, 72 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

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Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.