undamentalytics Newsletter
Sign in

Baozun Inc. (BZUN) stock

Add to watchlist

Add holding +

NASDAQ: BZUN Nasdaq Broadline Retail Next results ~November 24, 2026

C+ Fundamentals grade

Baozun Inc. is a US-listed company in the broadline retail industry. Its financial year ends in December.

Stock price today

Loading chart…

Third-party market data · may be delayed

Model estimate per share

~$5.7

Price-to-sales vs peers

Base case. Range ~$5.2–$44. Sales per share times peers' typical price-to-sales; used only when earnings are negative.

Price vs value

No Buy/Hold/Sell rating is issued: only 1 valuation models apply; a rating needs 3.

Baozun Inc. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders2 buying, 0 selling52 purchases and 0 sales by directors and officers, last 12 monthsInsider trades
  • Funds20 adding, 30 cuttingOf 13 active managers that changed their stake, 8 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Baozun files

Where Baozun stands after its latest Filing

Revenue for the twelve months was $1.38bn, up 5.7% on a year earlier, faster than the 5.2% growth a quarter earlier. Free-cash-flow margin rose to 3.2% from -4.1% a year earlier. The diluted share count is down 3.4% on a year earlier, which lifts each remaining share. Against its peers on growth, profitability, cash generation and balance sheet, it grades C+. It passes 2 of our 3 financial-health checks. Our price-to-sales vs peers value is $5.71 a share, against a share price of $3.27.

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~November 24, 2026 (estimated)

Baozun Inc.'s trailing-twelve-month revenue grew 5.7% year on year, with a free-cash-flow margin of 3.2%. Where it stands out: gross margin of 74.1% ranks 1 of 22 broadline retail companies we cover. Where it lags: days sales outstanding of 82 days ranks 12 of 14 broadline retail companies we cover.

Current signal Revenue growth accelerating: TTM revenue growth rose to 5.7% (+0.5pp vs the prior quarter).

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Shrinking share count. Diluted shares fell 3.4% in a year, so each share owns more of the business.

Things to watch

  • Below peers: days sales outstanding. Days sales outstanding of 82 days ranks 12 of 14 broadline retail companies we cover (median 13 days).
  • Below peers: net margin. Net margin of -2.4% ranks 18 of 23 broadline retail companies we cover (median 1.7%).

Price chart

  • 1 day+2.1%
  • 1 week-3.4%

Closing prices to 2026-11-02. Price change only, dividends excluded.

Loading chart…

Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$1.4B
Operating margin
0.6%
Net margin
-2.4%
EPS (TTM, diluted)
$-0.58

Growth

Revenue growth
+5.7%
Change in growth rate
+0.5 pts
Share count change
−3.4%

Cash

Free cash flow (TTM)
$43.7M
FCF margin
3.2%
Stock pay % of revenue
0.2%

News & updates

Updated November 2, 2026

Company announcements, filed results and changes that matter to shareholders.

No recent updates are available for BZUN from the sources we follow. See filings →

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Baozun Inc. valuation models and calculator

Fundamentalytics rating

model v1.6 · 2026-11-03

Not rated: only 1 valuation models apply; a rating needs 3.

Valuation models

We value Baozun Inc. as an operating company, with every model that fits that kind of business. Cost of equity 9.6%: the 10-year Treasury yield (4.9%) plus a beta of 1.04 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Price-to-earnings vs peers Earnings per share times peers' typical (harmonic-mean) price-to-earnings. — Does not apply: no positive earnings in the latest twelve months
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. — Does not apply: the model gives no positive value
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. — Does not apply: return on equity is not positive
Price-to-sales vs peers Sales per share times peers' typical price-to-sales; used only when earnings are negative. ~$5.7 ~$5.2–$44 Included, half weight
Cash-flow model (DCF) Free cash flow after stock pay, grown then faded to 2.5%, discounted at 8.5%. — Does not apply: Noncontrolling ownership is material. Its fair value and share of cash flow must be valued separately; a book-value deduction is insufficient.
Growth cash-flow model Revenue for this year and next from analysts' consensus, then growth fading to 2.5%; the operating margin moving to profitable peers'; investment needed per dollar of growth from peers; reduced by a failure probability. For young or fast-growing companies. The starting margin is normalized to between -100% and 60%; net margin is a proxy when operating income is not tagged. Uses analysts' consensus estimates (third-party data), not our forecasts. — Does not apply: Noncontrolling ownership is material. Its fair value and share of cash flow must be valued separately; a book-value deduction is insufficient.
Revenue-to-maturity model Revenue grown to maturity with the cash margin moving to the industry's; for companies not yet profitable. — Does not apply: Noncontrolling ownership is material. Its fair value and share of cash flow must be valued separately; a book-value deduction is insufficient.
Combined value Weighted average of the models that apply: the primary model (price-to-earnings vs peers) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. ~$5.7 ~$5.2–$44 1 model

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Baozun Inc. with Broadline Retail in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

Moat

Not assessed: fewer than five years of comparable figures in the filings. AI disruption exposure for this industry: Medium.

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Next results: November 24, 2026, before the open.

Analysts' consensus

No analyst estimates are published for Baozun Inc.: too few analysts cover it.

Analyst recommendations

7 analysts, Nov 2026
Buy686%
Hold114%
Sell00%

Monthly trend

  1. Nov 20261517
  2. Oct 20261517
  3. Sep 20261517

Counts of recommendations published by analysts covering Baozun Inc., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
1.8%
of tradable shares
Days to cover
2.58
at average volume
Short interest, 1 month
+26%
to October 15, 2026
Held by institutions
24%
of shares
Held by insiders
0.1%
of shares
Employees
6,626
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

Recent prices are available. Older price history and the statistics that need it are being loaded in the background.

Price behaviour

52-week range
Not enough history
From 52-week high
—
vs 50-day average
—
vs 200-day average
—
Volatility (1 year)
—
Beta vs S&P 500
—

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Baozun Inc. in five measures

Fundamentals grade C+
Growth Profitability Cash Balance sheet

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Baozun Inc.
$0 $500M $1B $1.5B FY14 Q4 FY17 Q4 FY20 Q4 FY25 Q4 Revenue (TTM), FY14 Q4: $257.2M Revenue (TTM), FY15 Q4: $413.7M Revenue (TTM), FY16 Q4: $510.8M Revenue (TTM), FY17 Q4: $614.2M Revenue (TTM), FY18 Q4: $817.3M Revenue (TTM), FY19 Q4: $1.1B Revenue (TTM), FY20 Q4: $1.3B Revenue (TTM), FY21 Q4: $1.5B Revenue (TTM), FY22 Q4: $1.3B Revenue (TTM), FY23 Q4: $1.2B Revenue (TTM), FY24 Q4: $1.3B Revenue (TTM), FY25 Q4: $1.4B $1.4B

Source: SEC EDGAR filings. Retrieved November 2, 2026.

View chart data
Period Revenue (TTM)
FY14 Q4 $257.2M
FY15 Q4 $413.7M
FY16 Q4 $510.8M
FY17 Q4 $614.2M
FY18 Q4 $817.3M
FY19 Q4 $1.1B
FY20 Q4 $1.3B
FY21 Q4 $1.5B
FY22 Q4 $1.3B
FY23 Q4 $1.2B
FY24 Q4 $1.3B
FY25 Q4 $1.4B
Revenue growth, TTM YoY Baozun Inc.
-20% 0% 20% 40% 60% 80% FY14 Q4 FY17 Q4 FY20 Q4 FY25 Q4 Revenue growth, TTM YoY, FY14 Q4: 3.9% Revenue growth, TTM YoY, FY15 Q4: 60.9% Revenue growth, TTM YoY, FY16 Q4: 23.5% Revenue growth, TTM YoY, FY17 Q4: 20.3% Revenue growth, TTM YoY, FY18 Q4: 33.1% Revenue growth, TTM YoY, FY19 Q4: 29.0% Revenue growth, TTM YoY, FY20 Q4: 21.7% Revenue growth, TTM YoY, FY21 Q4: 13.5% Revenue growth, TTM YoY, FY22 Q4: -14.1% Revenue growth, TTM YoY, FY23 Q4: -0.4% Revenue growth, TTM YoY, FY24 Q4: 5.2% Revenue growth, TTM YoY, FY25 Q4: 5.7% 5.7%

Source: SEC EDGAR filings. Retrieved November 2, 2026.

View chart data
Period Revenue growth, TTM YoY
FY14 Q4 3.9%
FY15 Q4 60.9%
FY16 Q4 23.5%
FY17 Q4 20.3%
FY18 Q4 33.1%
FY19 Q4 29.0%
FY20 Q4 21.7%
FY21 Q4 13.5%
FY22 Q4 -14.1%
FY23 Q4 -0.4%
FY24 Q4 5.2%
FY25 Q4 5.7%
Operating margin (TTM) Baozun Inc.
-5% 0% 5% 10% FY14 Q4 FY17 Q4 FY20 Q4 FY25 Q4 Operating margin (TTM), FY14 Q4: -3.6% Operating margin (TTM), FY15 Q4: 0.3% Operating margin (TTM), FY16 Q4: 2.7% Operating margin (TTM), FY17 Q4: 6.2% Operating margin (TTM), FY18 Q4: 6.6% Operating margin (TTM), FY19 Q4: 5.3% Operating margin (TTM), FY20 Q4: 6.3% Operating margin (TTM), FY21 Q4: 0.1% Operating margin (TTM), FY22 Q4: 0.4% Operating margin (TTM), FY23 Q4: -2.3% Operating margin (TTM), FY24 Q4: -1.2% Operating margin (TTM), FY25 Q4: 0.6% 0.6%

Source: SEC EDGAR filings. Retrieved November 2, 2026.

View chart data
Period Operating margin (TTM)
FY14 Q4 -3.6%
FY15 Q4 0.3%
FY16 Q4 2.7%
FY17 Q4 6.2%
FY18 Q4 6.6%
FY19 Q4 5.3%
FY20 Q4 6.3%
FY21 Q4 0.1%
FY22 Q4 0.4%
FY23 Q4 -2.3%
FY24 Q4 -1.2%
FY25 Q4 0.6%
FCF margin (TTM) Baozun Inc.
-15% -10% -5% 0% 5% FY14 Q4 FY17 Q4 FY20 Q4 FY25 Q4 FCF margin (TTM), FY14 Q4: -5.4% FCF margin (TTM), FY15 Q4: -1.7% FCF margin (TTM), FY16 Q4: -1.8% FCF margin (TTM), FY17 Q4: -10.5% FCF margin (TTM), FY18 Q4: -4.1% FCF margin (TTM), FY19 Q4: 2.9% FCF margin (TTM), FY20 Q4: 2.2% FCF margin (TTM), FY21 Q4: -4.1% FCF margin (TTM), FY22 Q4: 2.1% FCF margin (TTM), FY23 Q4: 3.2% FCF margin (TTM), FY24 Q4: -0.3% FCF margin (TTM), FY25 Q4: 3.2% 3.2%

Source: SEC EDGAR filings. Retrieved November 2, 2026.

View chart data
Period FCF margin (TTM)
FY14 Q4 -5.4%
FY15 Q4 -1.7%
FY16 Q4 -1.8%
FY17 Q4 -10.5%
FY18 Q4 -4.1%
FY19 Q4 2.9%
FY20 Q4 2.2%
FY21 Q4 -4.1%
FY22 Q4 2.1%
FY23 Q4 3.2%
FY24 Q4 -0.3%
FY25 Q4 3.2%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 20-F. Generated November 3, 2026. Definitions in our methodology.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2013 Dec 2013 2014 Dec 2014 2015 Dec 2015 2016 Dec 2016 2017 Dec 2017 2018 Dec 2018 2019 Dec 2019 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025
Income
Revenue 248 257 414 511 614 817 1,054 1,283 1,457 1,251 1,245 1,310 1,384
Gross profit — — — 221 330 509 652 801 949 915 905 966 1,025
EBITDA −5 −7 5 19 45 65 73 103 33 34 6 18 39
Operating income −7 −9 1 14 38 54 56 81 1 5 −29 −16 8
Net income −6 −10 4 13 31 41 41 62 −34 −97 −39 −26 −34
Diluted EPS — — — $0.24 $0.53 $0.68 $0.68 $0.97 −$0.47 −$1.59 −$0.66 −$0.43 −$0.58
Growth (year on year)
Revenue — +3.9% +60.9% +23.5% +20.3% +33.1% +29.0% +21.7% +13.5% −14.1% −0.4% +5.2% +5.7%
EBITDA — — — — +139.5% +42.7% +12.5% +41.1% −67.8% +3.2% −81.3% — —
Operating income — — — — +179.7% +42.1% +3.1% +45.7% −98.7% — — — —
Net income — — — — +136.9% +32.2% −0.3% +51.6% −155.2% — — — —
Diluted EPS — — — — +120.6% +29.0% +0.0% +42.2% −148.9% — — — —
Margins
Gross margin — — — 43.3% 53.8% 62.3% 61.9% 62.4% 65.1% 73.1% 72.7% 73.7% 74.1%
EBITDA margin −2.2% −2.8% 1.2% 3.7% 7.4% 7.9% 6.9% 8.0% 2.3% 2.7% 0.5% 1.4% 2.8%
Operating margin −2.7% −3.6% 0.3% 2.7% 6.2% 6.6% 5.3% 6.3% 0.1% 0.4% −2.3% −1.2% 0.6%
Net margin −2.5% −3.8% 0.9% 2.6% 5.0% 5.0% 3.9% 4.8% −2.3% −7.8% −3.2% −2.0% −2.4%
Free-cash-flow margin −1.2% −5.4% −1.7% −1.8% −10.5% −4.1% 2.9% 2.2% −4.1% 2.1% 3.2% −0.3% 3.2%
Cash flow
Cash from operations −1 −11 0 2 −25 −15 44 45 −15 57 63 14 59
Capital spending 2 3 7 11 40 19 13 16 44 31 23 18 15
Free cash flow −3 −14 −7 −9 −65 −34 30 29 −59 26 40 −4 44
Stock-based pay 2 14 4 5 9 11 11 16 30 21 15 11 3
Free cash flow after stock pay −5 −28 −11 −15 −73 −45 20 13 −90 5 25 −15 41
Balance sheet
Cash 25 33 122 132 38 67 164 549 723 311 303 177 130
Total debt 0 3 5 17 26 73 329 347 632 — 157 167 173
Net debt (negative = net cash) −25 −31 −117 −116 −11 7 164 −202 −91 −311 −146 −9 43
Diluted shares 10m 10m 34m 55m 59m 60m 60m 64m 72m 61m 60m 60m 58m
Returned to shareholders
Dividends — — — — — — — — 0 0 0 0 3
Buybacks — — 2 7 0 0 0 0 164 67 0 13 1
Total returned — — 2 7 0 0 0 0 164 67 0 13 5

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

2 of 3 checks passed · December 31, 2025
What it owns · $1.4bn
Short-term assets $973mLonger-term assets $413m
What it owes, and who funded it · $1.1bn
Short-term liabilities $521mLonger-term liabilities $79mShareholders' equity $521m
  • Short-term assets cover short-term liabilities $973m of assets due within a year against $521m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $973m short-term assets against $79m of longer-dated liabilities.
  • More cash than debt Cash or debt not separately reported. Not assessable.
  • Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
  • Operating profit covers interest at least five times over Operating income of $8m against $6m of interest.

From Baozun Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

FY2025 Q4 TTM
Buybacks (TTM)
$1.4M
Dividends (TTM)
$3.1M
Returned to shareholders
10%
of free cash flow
Buybacks, last 3 fiscal years
$14.7M
Diluted share count
−3.4%
year over year
Total shareholder yield
2.5%
dividends 1.7% + buybacks 0.8% of market value
Days sales outstanding
82 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in broadline retail
Last 12 months unless stated BZUN RVLV ZKH OLLI ETSY DDS Median
Revenue, last 12 months $1.4bn $1.3bn $1.3bn $2.8bn $3.0bn $6.6bn $2.8bn
Revenue growth, last 12 months 5.7% 10.8% 2.7% 14.4% 10.8% 0.2% 4.4%
Revenue growth, 3-year average 77.5% 6.6% — 12.9% 3.5% −1.7% 9.1%
Revenue growth, latest quarter — 12.4% — 9.1% 10.9% −0.4% 9.1%
Gross margin 74.1% 54.3% 16.4% 41.6% 71.3% 39.8% 44.4%
Operating margin 0.6% 6.1% −2.4% 12.3% 14.0% — 2.5%
Operating margin, 3-year average 2.3% 4.5% — 11.5% 13.1% — 2.8%
Net margin −2.4% 5.5% −1.6% 9.8% 32.8% 10.3% 1.7%
Cash from operations / revenue 4.2% 3.3% 0.1% 12.2% 19.9% 11.0% 4.0%
Free-cash-flow margin 3.2% 2.1% −0.5% 8.0% 19.7% 9.6% 2.1%
Free-cash-flow margin, 3-year average −3.8% 3.0% — 5.9% 23.4% 9.7% 3.0%
Stock pay / revenue 0.2% 0.8% 0.6% 0.5% 7.7% — 0.7%
Change in share count −3.4% 0.2% −0.9% −0.9% 4.1% −9.5% −0.4%

Median of all 23 companies we cover in broadline retail. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

23 broadline retail companies
Measure Company Peer median Rank
Revenue growth Growth 5.7% 4.4% 11 of 23
Change in growth rate Growth +0.5pp +0.9pp 15 of 23
Gross margin Profitability 74.1% 44.4% 1 of 22
Operating margin Profitability 0.6% 3.6% 13 of 22
Net margin Profitability -2.4% 1.7% 18 of 23
Free-cash-flow margin Cash generation 3.2% 2.1% 10 of 23
Stock pay as % of revenue Cash generation 0.2% 0.8% 5 of 22
Change in share count Balance sheet -3.4% 0.1% 3 of 22
Days sales outstanding Balance sheet 82 days 13 days 12 of 14

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Who owns it

Funds buying and selling
Reported value
$35.9M
Institutions reporting
69
Shares held vs prior quarter
▲ 11.5%
Positions opened / closed
6 / 7

Top buyers and sellers, Q2 2026: 20 institutions bought and 30 sold ; the biggest buyer was Arrowstreet Capital, Limited Partnership (+512K shares) and the biggest seller Simplex Trading, LLC (−81K). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Schroder Investment Management Group $6.9M 2.4M 19.1% 0.0%
Acadian Asset Management LLC $6M 2.1M 16.6% 0.0%
Two Sigma Investments, LP $3.2M 1.1M 8.8% ▲ 15.7%
Arrowstreet Capital, Limited Partnership $2.5M 891K 7.0% ▲ 135.1%
Marshall Wace, LLP $2.2M 780K 6.1% ▲ 42.3%
Dimensional Fund Advisors LP $1.6M 569K 4.5% ▼ 4.2%
Morgan Stanley $1.5M 526K 4.1% ▼ 1.4%
Citadel Advisors LLC $1.4M 499K 3.9% ▲ 345.8%
First Beijing Investment Ltd $1.2M 433K 3.4% ▼ 2.6%
Aia Group Ltd $1.1M 399K 3.1% 0.0%
D. E. Shaw & Co., Inc. $886,772 313K 2.5% ▲ 16.3%
American Century Companies Inc $725,329 256K 2.0% New

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Baozun Inc.'s complete shareholder register. Values are as reported by the filers .

Insider trading activity

Full insider history and chart
Insider purchases History → $1.7M 52 trades by 2 insiders, last 12 months Insider sales History → $0 0 trades by 0 insiders
Net ▲ $1.7M net buying
Insider Date Trade Shares Price Value
Qiu Wenbin Chief Executive Officer October 22, 2026 Buy 5,700 $3.50 $19,950
Qiu Wenbin Chief Executive Officer October 21, 2026 Buy 5,700 $3.50 $19,950
Qiu Wenbin Chief Executive Officer October 14, 2026 Buy 5,800 $3.44 $19,952
Qiu Wenbin Chief Executive Officer October 13, 2026 Buy 5,800 $3.47 $20,126
Qiu Wenbin Chief Executive Officer October 12, 2026 Buy 6,000 $3.34 $20,040
Qiu Wenbin Chief Executive Officer September 21, 2026 Buy 6,900 $2.85 $19,665
Qiu Wenbin Chief Executive Officer September 18, 2026 Buy 7,000 $2.88 $20,160
Qiu Wenbin Chief Executive Officer September 17, 2026 Buy 7,100 $2.84 $20,164
Qiu Wenbin Chief Executive Officer September 16, 2026 Buy 7,300 $2.74 $20,002
Qiu Wenbin Chief Executive Officer September 15, 2026 Buy 7,300 $2.72 $19,856
Wu Junhua Chief Strategy Officer September 15, 2026 Buy 13,900 $2.73 $37,947
Qiu Wenbin Chief Executive Officer September 14, 2026 Buy 7,300 $2.74 $20,002

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Earnings dates and SEC filings

Results announcements

Recent SEC filings

Data status

When each part of this page on Baozun Inc. was last updated.

DataLast updatedSource
Share priceExchange closing prices
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Baozun Inc. in brief

What does Baozun Inc. do?
Baozun Inc. is a US-listed company in the broadline retail industry. Its financial year ends in December.
What is Baozun Inc.'s stock ticker?
Baozun Inc. trades under the ticker BZUN on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Baozun Inc.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Baozun Inc. reported revenue of $1.4B, 5.7% higher than a year earlier, according to its SEC filings.
What is Baozun Inc.'s free cash flow?
Baozun Inc.'s free-cash-flow margin is 3.2% of revenue over the trailing twelve months, ranking 10 of the 23 broadline retail companies we cover.
Who are Baozun Inc.'s largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Schroder Investment Management Group, Acadian Asset Management LLC and Two Sigma Investments, LP. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
Is Baozun Inc. buying back stock, and does it pay a dividend?
Baozun Inc. spent $1.4M on share repurchases over the trailing twelve months, and its diluted share count fell 3.4% over the year.
Does Baozun Inc. pay a dividend?
Yes: Baozun Inc. paid $3.1M in dividends over the trailing twelve months, a dividend yield of 1.68%.
Who are Baozun Inc.'s competitors?
In our Broadline Retail peer group, the companies closest to Baozun Inc. are Revolve Group, Inc., ZKH Group Ltd, Ollie's Bargain Outlet Holdings, Inc., Etsy Inc and Dillard's, Inc. The side-by-side comparison below sets their revenue, margins and growth against Baozun Inc.'s.
Are insiders buying or selling Baozun Inc. stock?
Over the last 12 months, Baozun Inc.'s directors and officers reported 52 open-market purchases and 0 sales on Form 4. The insider trading page charts every trade.
When is Baozun Inc.'s next earnings date?
Around November 24, 2026, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Baozun Inc. announces its own schedule.