Baozun Inc. income statement

In fiscal 2025, Baozun Inc. reported revenue of $1.38bn, up 5.7% on the year before, operating income of $7.9m (a 0.6% margin) and net income of −$33.7m, or −$0.58 per diluted share. Every line below comes from the company's 10-K and 10-Q filings; column headings link to the filing.

Income statement

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Baozun Inc.: income statement, annual
Fiscal year	2013Dec 2013	2014Dec 2014	2015Dec 2015	2016Dec 2016	2017Dec 2017	2018Dec 2018	2019Dec 2019	2020Dec 2020	2021Dec 2021	2022Dec 2022	2023Dec 2023	2024Dec 2024	2025Dec 2025
Revenue	248	257	414	511	614	817	1,054	1,283	1,457	1,251	1,245	1,310	1,384
Cost of revenue	—	—	—	290	284	308	402	482	508	336	340	344	358
Gross profit	—	—	—	221	330	509	652	801	949	915	905	966	1,025
Selling and marketing	24	37	64	99	135	203	263	309	395	398	400	470	535
General and administrative	6	16	12	13	17	23	31	32	82	55	121	100	105
Operating income	−7	−9	1	14	38	54	56	81	1	5	−29	−16	8
Interest expense	0	0	—	0	1	2	9	10	9	8	6	5	6
Income before tax	−6	−9	4	15	39	51	50	80	−24	−86	−31	−13	−28
Income tax	0	0	−1	3	8	10	10	19	9	4	2	3	1
Net income	−6	−10	4	13	31	41	41	62	−34	−97	−39	−26	−34
Diluted EPS	—	—	—	$0.24	$0.53	$0.68	$0.68	$0.97	−$0.47	−$1.59	−$0.66	−$0.43	−$0.58
Diluted shares (average)	10m	10m	34m	55m	59m	60m	60m	64m	72m	61m	60m	60m	58m
EBITDA	−5	−7	5	19	45	65	73	103	33	34	6	18	39

EBITDA is operating income plus depreciation and amortisation. EPS and share counts are restated for stock splits. A dash means the company did not report the line for that period; expense lines are shown as reported, so they need not add up to the totals when a company reports other items between them.

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Figures from Baozun Inc.'s SEC filings (10-K and 10-Q), retrieved November 2, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Baozun Inc.