Salesforce insider trading
Every open-market purchase and sale by Salesforce's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following Salesforce’s insiders pay?
From February 24, 2010 to September 21, 2026, 47 insiders reported 36 open-market purchases and 881 sales not made under a pre-set plan in Salesforce. Twelve months after each purchase was reported, the shares were +8.4% against the S&P 500 on average (median +12.5%), over 31 purchases with a full year of prices; 68% beat the index. After sales, the shares moved +5.8% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on February 6, 2013 into $42,768 by November 2, 2026, +11.2% a year. It held shares 63% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $39,326 (+10.5% a year), and held throughout $63,174 (+14.4%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Harris Parker | Co-Founder and CTO, Slack | 0 | — | — | 114 | +2.6% (114) | June 24, 2025 |
| Weaver Amy E | President and CFO | 0 | — | — | 82 | +3.7% (82) | January 23, 2025 |
| Tallapragada Srinivas | Chief Eng/Cust Success Officer | 0 | — | — | 68 | −4.7% (68) | June 24, 2025 |
| Dayon Alexandre | Pres. & Chief Strategy Officer | 0 | — | — | 63 | +13.3% (63) | May 26, 2020 |
| Allanson Joe | Chief Accounting Officer | 0 | — | — | 57 | +7.5% (57) | July 23, 2021 |
| Martinez Maria | Pres., Sales & Cust. Success | 0 | — | — | 52 | +10.8% (52) | March 26, 2018 |
| Norton Burke F | EVP and Chief Legal Officer | 0 | — | — | 42 | +10.7% (42) | June 5, 2017 |
| Hu George | Chief Operating Officer | 0 | — | — | 37 | +14.3% (37) | December 1, 2014 |
| Robbins Cynthia G. | Pres. and Chief People Officer | 0 | — | — | 33 | +13.0% (33) | April 23, 2019 |
| Hawkins Mark J | President and CFO | 0 | — | — | 31 | +12.3% (31) | December 23, 2020 |
| Smith Graham | Chief Financial Officer | 0 | — | — | 31 | +11.7% (31) | June 2, 2014 |
| Van Veenendaal Frank | Vice Chairman | 0 | — | — | 29 | +15.5% (29) | March 4, 2014 |
| Taylor Bret Steven | Vice Chair of the Board, CoCEO | 0 | — | — | 26 | −0.1% (26) | January 23, 2023 |
| Wojcicki Susan | Director | 23 | +14.7% (23) | 78% | 0 | — | March 24, 2020 |
| Reddy Sundeep G. | EVP & Chief Accounting Officer | 0 | — | — | 22 | −14.2% (22) | June 24, 2025 |
| Sclavos Stratton D | Director | 0 | — | — | 20 | +11.9% (20) | September 4, 2013 |
| Hyder Brent | President/Chief People Officer | 0 | — | — | 18 | +4.6% (18) | July 24, 2023 |
| Koplow Hilarie A. | Pres, Global Sales and Ops | 0 | — | — | 16 | +7.6% (16) | November 25, 2013 |
| Block Keith | co-CEO | 0 | — | — | 15 | +13.5% (15) | February 25, 2020 |
| Millham Brian | Advisor to CEO | 0 | — | — | 14 | −0.2% (14) | April 24, 2025 |
| Ramsey Craig | Director | 0 | — | — | 12 | +2.6% (12) | December 12, 2013 |
| Patterson Gavin | Pres. & Chief Revenue Officer | 0 | — | — | 11 | −13.8% (11) | July 25, 2022 |
| Robertson Sanford | Director | 0 | — | — | 11 | +13.0% (11) | September 1, 2020 |
| Schellhase David | EVP, Legal | 0 | — | — | 11 | +14.7% (11) | May 31, 2011 |
| Schmaier R David | Chief Product & Impact Officer | 0 | — | — | 11 | −32.1% (11) | April 24, 2025 |
| Hassenfeld Alan G | Director | 2 | +14.4% (2) | 100% | 5 | +14.2% (5) | June 1, 2018 |
| Young Shirley | Director | 0 | — | — | 7 | +20.1% (7) | November 30, 2012 |
| Milano Miguel | President and CRO | 0 | — | — | 6 | −49.0% (6) | June 24, 2025 |
| Webb Maynard G Jr | Director | 0 | — | — | 6 | +7.6% (6) | December 20, 2013 |
| Benioff Marc | Chair and CEO | 0 | — | — | 5 | −15.8% (5) | December 20, 2024 |
| Niles Sabastian | President and CLO | 0 | — | — | 5 | −49.1% (5) | June 24, 2025 |
| Kirk David Blair | Director | 4 | −10.8% (1) | 0% | 0 | — | September 21, 2026 |
| Steele Jim | President, WW Sales | 0 | — | — | 4 | +58.3% (4) | March 10, 2010 |
| Conway Craig | Director | 0 | — | — | 3 | +9.6% (2) | September 4, 2026 |
| Crump Daniel Blair | President, Global Enterprise | 0 | — | — | 3 | +3.3% (3) | August 30, 2013 |
| Fisher Stephen | EVP, Technology | 0 | — | — | 3 | +25.8% (3) | May 30, 2014 |
| Kroes Neelie | Director | 0 | — | — | 3 | +47.6% (2) | January 15, 2026 |
| Munoz Oscar | Director | 2 | −33.0% (2) | 0% | 0 | — | April 4, 2025 |
| Sumner Polly Ann | Pres., Chief Adoption Officer | 0 | — | — | 2 | +62.2% (2) | March 1, 2010 |
| Alber Laura | Director | 1 | — | — | 0 | — | March 19, 2026 |
When several insiders traded Salesforce
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Salesforce in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −47.9% against the index. After 2 selling crowds, +17.4%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| December 31, 2025 | 2 buying | −25.8% | −47.9% | not yet |
| March 31, 2011 | 4 selling | +11.5% | +1.1% | +7.2% |
| April 30, 2010 | 11 selling | +22.3% | +33.7% | +44.8% |