undamentalytics Newsletter

Salesforce insider trading

Every open-market purchase and sale by Salesforce's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Salesforce insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Salesforce’s insiders pay?

From February 24, 2010 to September 21, 2026, 47 insiders reported 36 open-market purchases and 881 sales not made under a pre-set plan in Salesforce. Twelve months after each purchase was reported, the shares were +8.4% against the S&P 500 on average (median +12.5%), over 31 purchases with a full year of prices; 68% beat the index. After sales, the shares moved +5.8% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on February 6, 2013 into $42,768 by November 2, 2026, +11.2% a year. It held shares 63% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $39,326 (+10.5% a year), and held throughout $63,174 (+14.4%).

$0$20.0k$40.0k$60.0k 2013201520172019202120232025 $63.2k$42.8k$39.3k
Copying Salesforce's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Salesforce's insiders from February 6, 2013, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 63% of the time.
Salesforce: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Harris Parker Co-Founder and CTO, Slack 0 — — 114 +2.6% (114) June 24, 2025
Weaver Amy E President and CFO 0 — — 82 +3.7% (82) January 23, 2025
Tallapragada Srinivas Chief Eng/Cust Success Officer 0 — — 68 −4.7% (68) June 24, 2025
Dayon Alexandre Pres. & Chief Strategy Officer 0 — — 63 +13.3% (63) May 26, 2020
Allanson Joe Chief Accounting Officer 0 — — 57 +7.5% (57) July 23, 2021
Martinez Maria Pres., Sales & Cust. Success 0 — — 52 +10.8% (52) March 26, 2018
Norton Burke F EVP and Chief Legal Officer 0 — — 42 +10.7% (42) June 5, 2017
Hu George Chief Operating Officer 0 — — 37 +14.3% (37) December 1, 2014
Robbins Cynthia G. Pres. and Chief People Officer 0 — — 33 +13.0% (33) April 23, 2019
Hawkins Mark J President and CFO 0 — — 31 +12.3% (31) December 23, 2020
Smith Graham Chief Financial Officer 0 — — 31 +11.7% (31) June 2, 2014
Van Veenendaal Frank Vice Chairman 0 — — 29 +15.5% (29) March 4, 2014
Taylor Bret Steven Vice Chair of the Board, CoCEO 0 — — 26 −0.1% (26) January 23, 2023
Wojcicki Susan Director 23 +14.7% (23) 78% 0 — March 24, 2020
Reddy Sundeep G. EVP & Chief Accounting Officer 0 — — 22 −14.2% (22) June 24, 2025
Sclavos Stratton D Director 0 — — 20 +11.9% (20) September 4, 2013
Hyder Brent President/Chief People Officer 0 — — 18 +4.6% (18) July 24, 2023
Koplow Hilarie A. Pres, Global Sales and Ops 0 — — 16 +7.6% (16) November 25, 2013
Block Keith co-CEO 0 — — 15 +13.5% (15) February 25, 2020
Millham Brian Advisor to CEO 0 — — 14 −0.2% (14) April 24, 2025
Ramsey Craig Director 0 — — 12 +2.6% (12) December 12, 2013
Patterson Gavin Pres. & Chief Revenue Officer 0 — — 11 −13.8% (11) July 25, 2022
Robertson Sanford Director 0 — — 11 +13.0% (11) September 1, 2020
Schellhase David EVP, Legal 0 — — 11 +14.7% (11) May 31, 2011
Schmaier R David Chief Product & Impact Officer 0 — — 11 −32.1% (11) April 24, 2025
Hassenfeld Alan G Director 2 +14.4% (2) 100% 5 +14.2% (5) June 1, 2018
Young Shirley Director 0 — — 7 +20.1% (7) November 30, 2012
Milano Miguel President and CRO 0 — — 6 −49.0% (6) June 24, 2025
Webb Maynard G Jr Director 0 — — 6 +7.6% (6) December 20, 2013
Benioff Marc Chair and CEO 0 — — 5 −15.8% (5) December 20, 2024
Niles Sabastian President and CLO 0 — — 5 −49.1% (5) June 24, 2025
Kirk David Blair Director 4 −10.8% (1) 0% 0 — September 21, 2026
Steele Jim President, WW Sales 0 — — 4 +58.3% (4) March 10, 2010
Conway Craig Director 0 — — 3 +9.6% (2) September 4, 2026
Crump Daniel Blair President, Global Enterprise 0 — — 3 +3.3% (3) August 30, 2013
Fisher Stephen EVP, Technology 0 — — 3 +25.8% (3) May 30, 2014
Kroes Neelie Director 0 — — 3 +47.6% (2) January 15, 2026
Munoz Oscar Director 2 −33.0% (2) 0% 0 — April 4, 2025
Sumner Polly Ann Pres., Chief Adoption Officer 0 — — 2 +62.2% (2) March 1, 2010
Alber Laura Director 1 — — 0 — March 19, 2026

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). The 40 most active of 47 insiders are shown. A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Salesforce

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Salesforce in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −47.9% against the index. After 2 selling crowds, +17.4%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
December 31, 20252 buying−25.8%−47.9%not yet
March 31, 20114 selling+11.5%+1.1%+7.2%
April 30, 201011 selling+22.3%+33.7%+44.8%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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