undamentalytics Newsletter

Deckers Brands insider trading

Every open-market purchase and sale by Deckers Brands's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Deckers Brands insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Deckers Brands’s insiders pay?

From May 24, 2011 to February 17, 2026, 30 insiders reported 6 open-market purchases and 91 sales not made under a pre-set plan in Deckers Brands. Twelve months after each purchase was reported, the shares were −16.0% against the S&P 500 on average (median −19.2%), over 6 purchases with a full year of prices; 17% beat the index. After sales, the shares moved −5.0% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 5, 2012 into $11,708 by November 2, 2026, +1.1% a year. It held shares 23% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $19,497 (+4.7% a year), and held throughout $71,380 (+14.4%).

$0$20.0k$40.0k$60.0k 20122014201620182020202220242026 $71.4k$19.5k$11.7k
Copying Deckers Brands's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Deckers Brands's insiders from March 5, 2012, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 23% of the time.
Deckers Brands: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Powers David President & CEO 0 — — 12 +1.8% (12) March 3, 2025
Lafitte David E. COO 0 — — 7 +35.7% (7) November 20, 2020
Martinez Angel R CEO 1 −4.7% (1) 0% 6 −53.0% (6) August 18, 2016
Shanahan Lauri M Director 0 — — 7 +12.3% (6) February 17, 2026
Ziv Zohar COO 0 — — 7 −39.2% (7) December 2, 2013
Conners Maureen Director 0 — — 5 −28.3% (5) September 9, 2014
Gibbons John Mersman Director 0 — — 5 −3.4% (5) November 8, 2019
Perenchio John G Director 0 — — 5 −5.3% (5) February 7, 2018
Quinn James E Director 2 −34.1% (2) 0% 2 +35.1% (2) June 1, 2020
Stefano Caroti President & CEO 0 — — 4 +12.3% (4) November 20, 2024
Barsa Karyn Odette Director 0 — — 3 +0.1% (3) February 7, 2018
Devine Michael F III Director 0 — — 3 +12.0% (3) May 29, 2024
O'donnell Andrea President, Fashion Lifestyle 0 — — 3 +36.5% (3) February 10, 2020
Worley Peter K President Deckers Asia Pacific 0 — — 3 −8.9% (3) August 13, 2014
Clark Colin Gavin Senior VP of Emerging Brands 0 — — 2 −38.5% (2) May 25, 2011
Davis Cindy L Director 1 −22.1% (1) 0% 1 −21.5% (1) June 6, 2025
Fasching Steven J. Chief Financial Officer 0 — — 2 −1.8% (2) August 6, 2021
Garcia Thomas Chief Administrative Officer 0 — — 2 −62.5% (2) November 20, 2024
George Thomas CFO 0 — — 2 +41.0% (2) May 31, 2018
Ogbechie Angela Chief Supply Chain Officer 0 — — 2 +75.6% (2) June 1, 2023
Ellerker Marco President, Global Marketplace 0 — — 1 −70.2% (1) November 21, 2024
Ibrahim Maha Saleh Director 0 — — 1 −56.4% (1) May 30, 2024
Licklider Rex A Director 1 −27.1% (1) 0% 0 — May 11, 2012
Murray Stephen M President of EMEA, Europe 0 — — 1 −15.4% (1) March 10, 2014
Owades Ruth M Director 0 — — 1 −86.2% (1) November 3, 2011
Spaly Brian Director 1 +26.0% (1) 100% 0 — August 2, 2018
Spangenberg Anne President, Fashion Lifestyle 0 — — 1 — February 13, 2026
Spring-Green Robin President, Hoka 0 — — 1 — February 13, 2026
Stewart Bonita C. Director 0 — — 1 −21.5% (1) February 23, 2024
Yang Wendy W President, PLG 0 — — 1 −4.7% (1) November 16, 2021

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Deckers Brands

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Deckers Brands in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −40.5% against the index. After 15 selling crowds, −9.5%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
February 27, 20263 selling−13.5%−37.9%not yet
November 29, 20244 selling−27.6%−45.5%−66.4%
February 29, 20243 selling+17.7%−5.5%−25.4%
June 30, 20233 selling+0.7%+18.6%+52.7%
November 30, 20203 selling+20.3%+13.0%+31.6%
June 30, 20204 selling+2.7%+24.9%+54.7%
February 28, 20203 selling+1.7%+2.5%+56.8%
June 28, 20193 selling−19.9%−16.1%+4.6%
November 30, 20183 selling+6.2%+13.2%+4.7%
February 28, 20186 selling+15.5%+17.4%+51.2%
August 31, 20163 selling−10.9%−27.1%−18.4%
August 29, 20143 selling+1.1%−25.1%−30.6%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 16. Total returns from the month end; past patterns are not a forecast.

← Back to Deckers Brands · Funds · Politicians