undamentalytics Newsletter

Freshpet, Inc. insider trading

Every open-market purchase and sale by Freshpet, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Freshpet, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Freshpet, Inc.’s insiders pay?

From April 30, 2015 to September 16, 2026, 29 insiders reported 48 open-market purchases and 128 sales not made under a pre-set plan in Freshpet, Inc. Twelve months after each purchase was reported, the shares were +15.5% against the S&P 500 on average (median −2.1%), over 40 purchases with a full year of prices; 43% beat the index. After sales, the shares moved +18.7% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on August 17, 2015 into $28,522 by November 2, 2026, +9.8% a year. It held shares 82% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $36,630 (+12.3% a year), and held throughout $43,193 (+14.0%).

$0$20.0k$40.0k$60.0k 201520172019202120232025 $43.2k$36.6k$28.5k
Copying Freshpet, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Freshpet, Inc.'s insiders from August 17, 2015, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 82% of the time.
Freshpet, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Morris Scott James President 1 +20.9% (1) 100% 39 +30.7% (37) December 9, 2025
Macchiaverna Stephen EVP, Treasurer 0 — — 31 +8.5% (31) September 16, 2024
Kassar Richard A Vice - Chairman Executive 1 +27.1% (1) 100% 21 +56.1% (21) November 9, 2020
George Walter N. Director 13 −11.7% (10) 20% 0 — September 16, 2026
Weise Stephen EVP Manufacturing &SupplyChain 0 — — 12 −6.8% (12) May 31, 2022
Walsh Cathal SVP-Managing Director, Europe 0 — — 7 +8.8% (7) November 13, 2024
Brewster Daryl G Director 3 −21.0% (2) 0% 3 −17.1% (3) May 22, 2026
Cyr William B. Chief Executive Officer 4 +21.0% (4) 75% 0 — November 30, 2021
Mclevish Timothy R Director 4 −28.9% (3) 0% 0 — May 20, 2026
Steeneck Craig D. Director 4 +5.6% (3) 33% 0 — May 22, 2026
Basto J David Director 3 +71.3% (3) 67% 0 — May 16, 2022
Fajemirokun-Beck Olufunlayo Olurinde Director 3 +35.2% (3) 33% 0 — September 16, 2025
Farina Thomas J. Sr. Vice President, Sales 1 −3.7% (1) 0% 2 −9.3% (2) August 12, 2016
Kelley Jacki Sue Director 3 +47.1% (2) 50% 0 — May 20, 2026
Biegger David Director 2 −39.9% (1) 0% 0 — May 20, 2026
Hieger Michael SVP Manufacturing Operations 0 — — 2 +11.5% (2) December 12, 2016
Norris Charles A Director 1 −30.0% (1) 0% 1 −53.8% (1) December 2, 2021
Priest Leta D Director 2 +116.9% (2) 100% 0 — March 16, 2020
Thompson Richard C Chief Executive Officer 1 +27.1% (1) 100% 1 −53.8% (1) November 18, 2015
Winstanley Mary Kathryn Vice President of Marketing 0 — — 2 +47.3% (2) September 15, 2016
Coben Lawrence S Director 0 — — 1 +0.2% (1) September 15, 2020
Garcia Ivan VP Controller 0 — — 1 −61.6% (1) May 25, 2021
Kayne Richard A and related entities 10% owner 0 — — 1 −64.1% (1) April 30, 2015
King Robert C Director 0 — — 1 +68.5% (1) June 8, 2020
Machaba Thembeka Chief Human Resources Officer 0 — — 1 −78.5% (1) November 12, 2024
Midocean Partners Iii-A L P 10% owner 0 — — 1 −53.8% (1) May 7, 2015
Midocean Partners Iii-D L P 10% owner 0 — — 1 +48.9% (1) March 11, 2019
Pomerantz Heather EVP of Finance 1 +96.4% (1) 100% 0 — February 28, 2020
Ultramar Capital Ltd 10% owner 1 +20.9% (1) 100% 0 — November 20, 2015

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Freshpet, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Freshpet, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 5 buying crowds with six months of prices, it averaged −5.5% against the index. After 10 selling crowds, −0.5%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
May 29, 20266 buying+35.3%not yetnot yet
September 30, 20255 buying+5.7%+10.1%−11.2%
February 28, 20255 buying−24.6%−57.1%−37.3%
November 29, 20244 selling−34.3%−46.1%−74.3%
December 31, 20213 buying+16.9%−25.2%−26.2%
March 31, 20213 selling−5.7%−19.8%−51.2%
May 29, 20205 selling+27.6%+49.7%+88.9%
March 31, 20206 buying+10.8%+40.7%+92.4%
November 29, 20193 selling+38.3%+51.0%+137.3%
March 29, 20194 selling+3.4%+9.3%+57.0%
June 29, 20183 selling+26.0%+24.1%+53.1%
September 29, 20173 selling+14.3%−2.8%+116.3%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 16. Total returns from the month end; past patterns are not a forecast.

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