Groupon, Inc. key statistics and ratios
In fiscal 2025, Groupon, Inc. had a net margin of -16.8%. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.
Financial ratios
| Fiscal year | 2010Dec 2010 | 2011Dec 2011 | 2012Dec 2012 | 2013Dec 2013 | 2014Dec 2014 | 2015Dec 2015 | 2016Dec 2016 | 2017Dec 2017 | 2018Dec 2018 | 2019Dec 2019 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMJun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Net margin | −124.5% | −17.4% | −2.3% | −3.7% | −2.4% | 0.7% | −6.5% | 0.5% | −0.4% | −1.0% | −20.3% | 12.3% | −39.7% | −10.8% | −12.0% | −16.8% | −25.3% |
| Return on equity | — | −79.5% | −7.6% | −13.1% | −9.9% | 3.4% | −53.0% | 5.4% | −3.5% | −5.8% | −114.8% | 74.7% | — | — | — | — | — |
| Return on assets | <−999% | −31.5% | −2.9% | −4.7% | −3.4% | 1.0% | −10.9% | 0.8% | −0.7% | −1.4% | −19.2% | 9.2% | −24.4% | −8.1% | −10.0% | −13.0% | −19.8% |
| Effective tax rate | — | — | — | — | — | — | — | 20.9% | — | — | — | −36.7% | — | — | — | — | — |
| SG&A as % of revenue | 62.8% | 51.0% | 50.5% | 47.1% | 39.2% | 37.2% | 33.2% | 31.7% | 33.0% | 36.4% | 42.6% | 52.8% | 80.4% | 68.1% | 60.0% | 54.9% | 55.1% |
Financial health
- Short-term assets cover short-term liabilities $308m of assets due within a year against $390m of liabilities due within a year.
- Short-term assets cover long-term liabilities $308m short-term assets against $282m of longer-dated liabilities.
- More cash than debt $226m of cash against $307m of debt.
- Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
- Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
- A year's operating cash flow covers at least 20% of debt $44m of operating cash flow against $307m of debt.
- Operating profit covers interest at least five times over Operating income of $5m against $14m of interest.
Moat
Moderate moat
How hard Groupon's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.
- Returns on capital 20 / 20
Cash operating profit has been a median 22.1% of total assets over 10 years.
- Pricing power 12 / 20
Gross margin has been a median 73.0%, moving by 19.6 percentage points (standard deviation) across 10 years.
- Durability 10 / 20
Operating margin has been a median -0.7%; its worst year was -19.3%.
- Cash conversion 8 / 20
Free cash flow was positive in 7 of 10 years, at a median 1.5% of revenue.
- Discipline 9 / 20
The diluted share count rose 47.2% over five years; stock-based pay has been a median 3.2% of revenue.
AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (58 before it).
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